News

Oct 24, 2017

Meeting security is at the top of everyone’s minds right now. After the recent incident in Las Vegas, planners need to make sure that they – and their venues – are as prepared as possible to handle any emergency that may take place.

The Exhibitions and Meetings Safety and Security Initiative (EMSSI) was launched in 2016 by the International Association of Venue Managers (IAVM), the International Association of Exhibitions and Events (IAEE) and the Exhibition Services & Contractors Association (ESCA).

EMSSI’s mission is to protect the $283 billion U.S. meetings industry… more

Oct 19, 2017

At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts?

We’re highlighting a different corporate event professional each month in order to familiarize you with some of the individuals who make this industry thrive.

Liz Lathan, an event marketing veteran with 18 years of experience in the industry, has a seemingly boundless amount of energy. Lathan is the program director for IBM’s Analytics & Hybrid Cloud marketing events and… more

Oct 18, 2017

The IACC has released the results of its Trends in Nutrition & Delegate Wellbeing survey, which asked venue respondents a series of questions regarding health choices available to attendees through menus and types of event spaces.

The results, officially released on Oct. 4, reveal that nutrition and wellbeing are high priorities for event delegates, and the demand for food that improves mental clarity and concentration levels is growing.

According to the report, venues are receiving more requests for foods that go beyond nutritional density, with attendees demanding “… more

Oct 17, 2017

The Atlanta Convention & Visitors Bureau (ACVB) has launched the Discover Atlanta: Official Guide mobile application. While mobile applications are not new technology, this is the first destination marketing app powered by the artificial intelligence of a gaming platform.

Released on Oct. 12, Discover Atlanta: Official Guide was designed and built in partnership with Winistry, makers of the Intelligent Mobile App Platform. This technology enables ACVB to promote Atlanta in a… more

Oct 16, 2017

A strong roster of expert speakers leading sessions is critical in an event’s appeal to attendees. In addition to events promoting their speaker lineup, speakers promoting the events they participate in can help push attendance growth.

While not all show organizers are utilizing this grassroots effort, many have found it to be a critical tool and likewise, many speakers are eager to contribute to an event’s success.

“Because of the ease of use in posting to social media and even creating videos (after all, how hard is it to stick your face in front of your computer’s webcam… more

Oct 12, 2017

It’s understandable why parallels have been drawn between Eau Claire, Wisconsin and both Portland, Oregon and Austin, Texas in their nascent stages. All three cities celebrate the unique and are supportive of those who want to follow their dreams. And like Portland and Austin, Eau Claire boasts a vibrant music scene, as evidenced by the annual Eaux Claires music festival, held in the summer.

With a population of approximately 66,000, outdoor activities abound in Eau Claire, with bike paths downtown as well as trails for hiking… more

Oct 11, 2017

Liz Lathan, Tom Spano and Nicole Osibodu are three event marketing industry professionals who saw a need for a new kind of conference for event and experiential marketers. Leveraging their own expertise along with that of fellow industry professionals, they decided to create the event that represented their visions. Thus, Haute Dokimazo was born.  

“All the event industry conferences we were going to had the same format: keynotes, breakouts, etc.,” explained Lathan.  

She continued, “The value in true peer-to-peer… more

Oct 11, 2017

Leaders representing the meetings, travel and hospitality sectors gathered Oct. 10 during IMEX America at the Sands Expo & Convention Center to support #VegasStrong, the hashtag that represents the resiliency of Las Vegas after a mass shooting occurred at the Route 91 Harvest Festival 10 days earlier.

The Sands Showroom was packed for the press conference with individuals from the Las Vegas hospitality community, as well as media and executives from industry associations, including IAEE, SISO and ASAE.

A video played first with an Andre Agassi voiceover asking “What Is… more

Oct 09, 2017

For event planners and marketers, analytical reports can be gold mines for driving registrations, adoption of tools and calculating ROI. However, the true potential of analytics remains underutilized in testing the effectiveness of marketing efforts, testing new audience segments and creating impactful cross-promotional efforts. This is mostly because there are a plethora of options and features available, as well as disconnected channels that add significant complexity to the analytical process and make accurate attribution extremely difficult.

If you have been struggling with… more

Oct 06, 2017

Live event marketing and engagement platform DoubleDutch acquired event registration provider EventGrid on Sept. 28. The event tech company will create an integrated solution that will provide an end-to-end event marketing system for event planners and marketers.

The inclusion of EventGrid technology will allow DoubleDutch to offer customers pre-event services including registration, ticketing and event website generation. One of the company’s goals for the capabilities expansion is to enable planners to become more data-driven, leveraging the platform first to target specific… more