News

Sep 21, 2017
A lot of experiential event design these days goes hand-in-hand with event technology. But what about the non-technical visual elements of your event? Tension fabric structures can be used to add interest and excitement to event design. Fabric structures are lightweight (which means easy to pack and low cost to transport), add visual appeal, and can transform an environment into a memorable experience from the instant your attendees arrive.   Sculptural stretch-fabric structures can be used in variety of ways at events. Most commonly seen as dramatic backdrops and décor on keynote stages,… more
Sep 21, 2017
Increasing outreach is an ongoing challenge in event marketing.  How do you get more attendees to come to your event?  You’re putting in significant time, effort, and money to design and deliver a great program but if nobody attends your work is all for naught. I recently attended a webinar hosted by the Event Tech Tribe called “20 Event Marketing Hacks to Get Butts in Seats,” that offered some useful tips and tricks on how to do just that. I’ve pulled six of these to concentrate on here: three internal to your organization, and three external.    Internal Content personalization, A/B… more
Sep 21, 2017
Many corporate event professionals are not overly tech-confident. It’s not their core business.  But in order to get the most out of most event software, you often need to have a deep technical understanding of how things work behind the scenes. Integration between event software tools can be challenging, is often just cobbling disparate technology together, and may be complex enough to require involvement from IT. Even single-provider solutions may be conglomerations from acquisitions rather than being built to work as a whole. Event marketers don’t typically have the time to deal with… more
Sep 21, 2017
With over 500 million users, LinkedIn’s potential to be a powerful tool for finding and engaging with relevant professionals is obvious. However, what isn’t obvious to many professionals is how they can tap into that potential and take full advantage of what LinkedIn has to offer. After about a decade of using (and experimenting with) LinkedIn, I’ve developed a system for myself that’s works – in fact, about a third of my business now comes from LinkedIn. Here are some of the actions I’m taking and features I’m focusing on: 1. Set Realistic Expectations LinkedIn isn’t magic. It’s a tool… more
Sep 20, 2017
SPIN, the Senior Planners Industry Network, is encouraging meeting planner “veterans” to apply for SPIN: 40 Over 40 – a new initiative to recognize and honor planners who are industry role models, influencers, innovators, and pioneers. Self-nominations are encouraged as well as nominations from peers or colleagues. Applicants and nominees do not need to be SPIN members – they just need to be at least 40 years old, have at least 10 years of experience as a meeting planner, and still be actively planning full or part time. A selection committee will choose the final 40 honorees and each will… more
Sep 19, 2017
Corporate Event News (www.CorporateEventNews.com) is a newly launched web site and enewsletter for corporate event professionals .  We hope you find Corporate Event News to be a valuable news source for corporate event planning, marketing, event technology, people and development, destinations and venues and overall industry news. This new online hub for industry news, insights, and original content will focus on the information, education and tools for high level corporate meeting and event marketers. Led by Rachel Wimberly, 7-year president and editor-in-chief for TSNN and newly… more
Sep 15, 2017
New York Life, the largest mutual life insurance company in the United States, recently showed how an event cancellation could be turned into an opportunity to do good. New York Life’s 2017 Executive Council Meeting was scheduled to be held at the Austin Convention Center at the end of August. With the approach of hurricane Harvey, the corporation opted to cancel the event for the sake of safety. Typically, late cancellations mean that money contractually obligated for meeting space, food and beverage, and hotel rooms is lost, and often space goes unused. Rather than letting the space… more
Sep 04, 2017
As a trade show organizer, you know the kind of attendee you want at your event: an influencer with buying power who actively participates and advocates for your show, an industry expert who comes every year and brings their friends, and an enthusiastic participant who possesses a robust digital presence and plays a key role in contributing positively to your show’s content and evolution. Just by their presence, such an attendee has the power to not only attract more exhibitors but also increase the brand value of your show, which in turn can result in drawing more attendees to your event.… more
Sep 04, 2017
Out with the old? Not so fast … While digital and data may be getting all the buzz these days, a few, let’s call them “experienced” tactics, are quietly getting the job done for many event marketers. So before throwing out your old marketing plan, consider keeping some old-school workhorses that these event planners swear by. Handwritten Notes Although her company incorporates the latest technology and trends into its events, from virtual reality to artificial intelligence and interactive engagements, there are some traditional touches for reaching attendees that still work, according to… more
Sep 04, 2017
Global event management and solutions firm AlliedPRA has acquired Briggs, a New York City-based event and destination management company. The acquisition is intended to help AlliedPRA grow and expand its reach in the competitive NYC marketplace. Briggs President Anthony Napoli will continue to lead the Briggs team under the Briggs brand, now owned and operated as an AlliedPRA Company. “It’s not where you start, it’s where you finish!” Napoli said. “The Briggs team takes enormous pride in the successful business and relationships we have built over the last 35 years in the greatest city in… more