News

Jul 03, 2018
Holistic events cloud, Bizzabo, which enables B2B events throughout the globe, has processed more than $100 million in gross paid registrations for its customers, with $47 million of the total ticket sales taking place in the past six months alone. The company’s major growth milestone also coincides with recent news that Bizzabo has exceeded annual recurring revenue by more than 200 percent in size over the past year, demonstrating growth both in the company and the market demand for its Events Cloud, designed to manage professional events from end-to-end. “Marketing leaders continue to… more
Jul 02, 2018
Rosen Hotels & Resorts in Orlando has rebranded the Red Roof Inn at International Drive hotel. The newly refurbished 134-room hotel is now known as Midpointe Hotel Orlando Convention Center. Rosen acquired the former Red Roof Inn, along with the 222-room Clarion Inn & Suites at International Drive, in late 2017. Midpointe Hotel's new name signifies its location midway between Orlando's tourist destinations and attractions. Located across the street from the Orange County Convention Center and next to the 1334-room Rosen Centre convention property, Midpointe expands the guestroom… more
Jun 29, 2018
Consumers get to have all the fun. Business-to-consumer (B2C) events are festivals filled with entertainment, giveaways and memorable experiences, while business-to-business (B2B) events are all buttoned-up networking and deal-making. But, does it have to be that way? “It’s commonly said that B2B marketing events are about long-term relationship building, whereas B2C events are about prompting a purchase,” said Leigh Long, head of marketing at The XD Agency. “That argument tells us that the two are distinct disciplines that need to be approached entirely differently, but that’s a fallacy.”… more
Jun 28, 2018
Video creation, management and streaming solutions provider, Sonic Foundry, has launched Mediasite Connect, a secure online YouTube-type portal designed to provide everything event marketers need for a successful online event experience, including e-commerce tools, live chat, registration and social streaming. Designed to be an out-of-the-box, one-stop-shop solution, Mediasite Connect’s secure online portal allows remote event attendees to register, pay for, watch, engage with and share video content with ease. “Using streaming video to engage in-person and remote attendees is important,… more
Jun 27, 2018
Oklahoma City is gearing up to welcome a brand new convention center. On June 15, officials from the Oklahoma City Convention & Visitors Bureau (OKC CVB), local civic leaders and other dignitaries gathered to celebrate the groundbreaking for the $288 million Oklahoma City Convention Center, which will open debt-free in 2020. “This is a great day for Oklahoma City,” said Mike Carrier, OKC CVB president. “This totally new convention center marks a significant milestone in OKC’s commitment to the meetings and convention industry.” Designed by the architecture and design firms of Populous… more
Jun 25, 2018
The Center for Exhibition Industry Research (CEIR) has released the third installment of its 2018 How to Grow Attendance report series. The four-part research report series is based on phone interviews and in-depth surveys conducted with executives responsible for final decision-making for attendee marketing for North American business-to-business (B2B) exhibitions. Titled “Messaging that Resonates and Delivers,” the report identifies the three primary ingredients of marketing messaging that help drive attendee growth as well as the most effective elements that all B2B event marketers… more
Jun 22, 2018
The Palm Springs Convention Center has launched the Concept3D interactive 3D map and virtual tour platform, designed to bring the Southern California desert facility into the digital world while serving as a helpful and immersive resource for meeting and event planners.  “We’re proud to welcome the Palm Springs Convention Center to the Concept3D family and to see how this unique event space has come to life online,” said Chris Munz, vice president of business development for Concept3D, provider of immersive online experiences with 3D modeling, interactive maps and virtual reality-enabled… more
Jun 21, 2018
With the help of 3D printers and laser cutters, MakeLab takes the ordinary and turns it into the extraordinary. The Toronto-based company sends its staff around the world, providing cutting-edge, interactive event experiences that leverage the power of technology. The studio has executed custom interactives for companies across a number of market segments, including automotive, cosmetics, technology and creative agencies. “We have not seen any industry that isn't interested in these kinds of things,” said Jonathan Moneta, MakeLab founder and creative director. MakeLab’s tech activations… more
Jun 19, 2018
The Corporate Event News Event Expert Profile series features interviews with some of the many talented corporate event professionals who make this industry thrive. Nick Cottone has been involved with events and event marketing for 17 years and is based in Fort Lauderdale, Florida (although he will soon be moving to Austin, Texas).  His LinkedIn profile describes him as a “conference producer/project manager by day and wedding/special event planner by night,” which immediately piqued my interest.  Danalynne W. Menegus: How did you get into the events industry? Nick Cottone: When I… more
Jun 18, 2018
Caesars Entertainment Corporation just reinforced its commitment to fight climate change by setting science-based targets to drastically reduce greenhouse gas emissions from the company and throughout its supply chain. Targets adopted by companies to reduce greenhouse gas (GHG) emissions are considered "science-based" if they are in line with the level of de-carbonization required to keep global temperature increase below 2 degrees Celsius compared to pre-industrial temperatures. The Science Based Targets initiative (SBTi) is a collaboration among CDP (formerly known as the Carbon… more