News

Jan 31, 2018
ConferencePulse is a technology platform that provides sales and marketing intelligence to help event professionals secure sponsors, speakers and venues, as well as determine the right conferences and exhibitions to exhibit at, sponsor and attend. As a new player in the industry that has only been in business for just over a year, ConferencePulse has rapidly gained recognition. The company has garnered impressive public references for its platform, including winning the prestigious ibtm Technology Watch management and marketing award in Nov. 2017.    "We are focused on addressing the pain… more
Jan 30, 2018
It’s no secret that younger audiences have different approaches to learning. While Baby Boomers prefer personally focused learning and classroom environments, Gen Xers are fiercely independent, self-directed and would rather learn on their own time. Millennials prefer technology and social media and expect to have the infrastructure available to work anywhere and everywhere. Now, we also have Gen Z in the mix: the generation of instant gratification. Born into a world where everything is digitized, they expect their environment to deliver a “wow” experience – and if it doesn’t, they’ll just… more
Jan 30, 2018
Corporate Event News is pleased to announce the launch of a new dedicated blog designed to help corporate event professionals become more strategic. “Get Strategic with Christy Lamagna,” hosted on the Corporate Event News website, will feature content from industry thought leader Christy Lamagna. Lamagna is the founder and chief strategist of Strategic Meetings & Events, a global, full service corporate meeting and strategic event management company that specializes in producing events which achieve clients’ marketing and sales goals.  “Being part of a team that focuses on the needs of… more
Jan 29, 2018
On Jan. 23, Maritz Global Events announced its partnership with CPG Agency, a corporate engagement agency, as part of the company’s newly launched Design Studio. The partnership will initially focus on serving corporate clients within the company’s Maritz Travel division. CPG Agency prides itself on designing disruptive, impactful experiences that connect top brands to the ideas that drive critical initiatives and grow business. The agency designs live events, immersive experiences and ongoing engagement strategies to inspire action and create brand advocates.  “Partnering with CPG Agency… more
Jan 26, 2018
Visit Seattle has unveiled a new event planner-focused video that takes a unique and artistic approach in showcasing what the Pacific Northwestern destination has to offer. Using paper cut animation, “Seattle: A City Ready for You,” not only highlights typical events checklist items in Seattle such as walkability, convention centers, hotel supply and airlift, but also the myriad trailblazing collaborators and innovative companies clustered in the city’s bustling downtown. Created in collaboration with local Seattle creative agency PB&, the video is designed to be a new tool Visit… more
Jan 25, 2018
The European General Data Protection Regulation (GDPR) is designed to harmonize all existing regulations to provide a higher level of security for citizens of the European Union (EU). Slated to take effect on May 25, the GDPR will apply to any organization that does business with citizens of the EU, regardless of that organization’s location. The GDPR includes regulations on the collection, use, transfer, monitoring, tracking and even viewing of personal data. The “personal data” bucket is a big one and includes information you might not have taken into consideration. In addition to data… more
Jan 23, 2018
Event Transportation Systems, a shuttle transportation management company for corporate and association meetings, conferences and conventions, has released its latest web-based versions of the ETS-Next-Shuttle app and ETS-Shuttle-Tracker transportation management software. These next-generation transportation management and monitoring tools, which use proprietary GPS-enabled technology, were unveiled Jan. 8 at the PCMA’s annual Convening Leaders conference in Nashville.  “We created these technology tools because the modern meeting planner needs instant access to information and the modern… more
Jan 22, 2018
The Javits Center has officially launched Jake, a new online portal designed to improve the customer experience by simplifying the ordering process of products and services for upcoming events at the convention center. Featured on the Center’s redesigned and revamped website, and only available to exhibitors at this time, the new system allows customers to order more than 200 products and services, from electrical and cleaning services to audio equipment and lighting fixtures. In addition, Jake enables users to: Obtain price quotes for anticipated services Review costs before placing… more
Jan 18, 2018
“Experiential marketing” is a phrase that has been thrown around quite a bit within the events industry over the past ten years. According to Wikipedia, experiential marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Of course, Wikipedia also… more
Jan 17, 2018
On Jan. 16, the launch of the Visit U.S. Coalition was announced. Representing a broad cross-section of industries that have come together to address the decrease in international travelers to the U.S. and resulting opportunity cost to the U.S. economy and jobs, the coalition will partner with the Trump administration to reverse the decline in U.S. competitiveness for international travel dollars. “America is the best country in the world to visit, but we’re losing the competition for international travelers and the dollars they spend when they come here,” said Roger Down, president and CEO… more