Event producers and planners have been reducing giveaway volume for years. Before the term “corporate social responsibility” was coined, there already was a push for “green” meetings, aka, those that were less wasteful and kinder to the environment.
But make no mistake, coupled with the desire for more sustainable events is the ever-present desire to cut the costs of producing them.
Corporate social responsibility (CSR) is becoming a common practice, and as the median employee age lowers, this only is likely to increase.
The 2016 annual U.S. Trust Insights on Wealth… more