News

May 24, 2018
The Corporate Event News Event Expert Profile series shines a spotlight on some of the many talented corporate event professionals who make this industry thrive. This month, I spoke with Aila (pronounced “Eye-la”) Brookins. Brookins has been in the events industry for more than 20 years. She got her start as an executive assistant with a supportive vice president for a boss. He saw her potential and encouraged her to move into marketing. While learning the ropes as a marketing coordinator she had the opportunity to assist with the company’s trade show participation – and got hooked. As she… more
May 23, 2018
Audio-visual and event services company, Staging Connections, has launched Cumulus, its latest mobile event app that allows clients to create a tailored solution with a range of features to streamline their management process and maximize event ROI. With Cumulus, event organizers can manage their own event-specific content via a user-friendly interface so that they can make changes instantly, while event attendees have easy access to important event information from their smartphone or tablet. Event information accessible on Cumulus includes venue details, floor plans, maps, event program,… more
May 21, 2018
On Apr. 25, 2018, AC Hotels by Marriott opened its first Canadian property: AC Hotel Montréal Centre-Ville. The hotel is located in the heart of downtown Montreal on Boulevard René-Lévesque, just steps away from the Palais des congrès de Montréal (Montreal's convention center), the Quartier des Spectacles (entertainment district), and two city blocks from Old Montreal. AC Hotel Montréal Centre-Ville is situated on the first twelve floors of a 35-story dual-use high-rise that also includes luxury apartments. The property offers 169 guestrooms with hardwood floors, large walk-in showers,… more
May 18, 2018
Meeting Professionals International (MPI) has published its Meetings OutlookTM 2018 Spring Edition. Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. The report, based on survey data collected within the last quarter by research firm Association Insights, provides insights on current business conditions and future outlooks. According to the report, event industry professionals are focusing on cultivating the entire meeting experience, with an emphasis on enhancing interaction and immersion.… more
May 17, 2018
Videos at events are nothing new. Corporations have made advances in when and what they show, now often mixing video and photos captured during the course of a conference to create a “recap” video shown on the final day. These videos are typically produced by a small team or even a single individual, using carefully curated content. But what if all your attendees had the opportunity to participate in creating a real-time, interactive, mutable experience? eObjx, the first artificially intelligent mixed media DJ, promises to do just that. eObjx CEO and co-founder John B. Graham describes the… more
May 16, 2018
The Hôtel Martinez, Cannes recently reopened as part of The Unbound Collection by Hyatt, following major renovations and a complete redesign.  Located on Boulevard de la Croisette, the 409-room hotel is one of the most recognizable hotels on the French Riviera. Parisian architect Pierre-Yves Rochon has combined the hotel’s original Art Deco style with contemporary design that takes inspiration from the colors of the French Riviera and the Mediterranean way of life. “We are thrilled to re-open Hôtel Martinez as part of The Unbound Collection by Hyatt, delivering story-worthy experiences for… more
May 14, 2018
Today marks just over one month since Global Meetings Industry Day (GMID) 2018, which was held Apr. 12. This international day of advocacy for the meetings and events industry brought our community together to showcase the real, measurable impact of events. According to recent data released by Meetings Mean Business, this year’s GMID received more widespread attention and participation than ever before. “This year was our best and biggest GMID yet,” said Julie Coker Graham, president and CEO of the Philadelphia Convention and Visitors Bureau and co-chair of Meetings Mean Business.… more
May 11, 2018
Have you ever held your incentive program – or considered holding it – in an unusual venue?  Unique, unusual, and unexpected are all words used to describe venues that fall outside the boundaries of the typical hotel, ballroom or convention center facility. Many incentive planners are looking to develop programs that can provide unique, immersive and exceptional experiences to their groups. One such unexpected location is aboard a cruise ship. River cruising is a hot new trend for meetings and incentives. Companies spanning industries including finance, tech, healthcare, auto, and… more
May 10, 2018
Exhibiting is a key part of the B2B marketing mix. However, standardized lead capture and follow-up processes are notoriously challenging for most organizations. Most events these days offer lead scanning technology, but there is no consistency from event to event. Some smaller events may not even have badge scanners, requiring organizations to fall back on the tried-and-true method of business card collection, or physical lead cards for attendees to fill in. Even when you are able to get badge scan data close to real-time, getting it formatted to upload into a CRM and/or marketing… more
May 09, 2018
Transform USA has lined up an impressive array of event industry leaders to lead panel discussions and break-out sessions at its upcoming event, set for July 18 at the Newseum in Washington, D.C.   Senior leaders of association, for-profit and corporate exhibitions and venues who are in attendance will have a chance to hear and engage with thought leaders from Clarion/UX, ReedPOP, National Kitchen & Bath Association, Reed Exhibitions and North American Veterinary Conference who will be focusing on how show organizers will be using data, analytics and digital to shape their events,… more