people and development

Meetings and Marriott: An Interview with Arne Sorenson, President and CEO, Marriott International

One might expect Arne Sorenson to be a little jaded when it comes to travel. After all, the Marriott International president and CEO traverses the world for his role, which he’s held since 2012—especially significant as he’s the company’s first CEO not to bear the Marriott surname. Yet when we asked Sorenson at the ribbon cutting for the Marriott Marquis Chicago last month about one of his most memorable travel moments, it wasn’t a high-end destination or a luxury hotel opening of which he spoke.

Corporate Event Expert Profile: John Stevenson, global event program manager at Dell EMC

At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts? Each month, we highlight a different corporate event professional to help you get to know some of the individuals who make this industry thrive.

Corporate Event Expert Profile: Liz Lathan, Program Director, IBM Analytics & Hybrid Cloud Marketing Events

At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts?

We’re highlighting a different corporate event professional each month in order to familiarize you with some of the individuals who make this industry thrive.

Haute Dokimazo: A New Kind of Event Conference

Liz Lathan, Tom Spano and Nicole Osibodu are three event marketing industry professionals who saw a need for a new kind of conference for event and experiential marketers. Leveraging their own expertise along with that of fellow industry professionals, they decided to create the event that represented their visions. Thus, Haute Dokimazo was born.  

“All the event industry conferences we were going to had the same format: keynotes, breakouts, etc.,” explained Lathan.  

What’s Working for Me on LinkedIn – Quick Tips for Event Professionals

With over 500 million users, LinkedIn’s potential to be a powerful tool for finding and engaging with relevant professionals is obvious. However, what isn’t obvious to many professionals is how they can tap into that potential and take full advantage of what LinkedIn has to offer.

After about a decade of using (and experimenting with) LinkedIn, I’ve developed a system for myself that’s works – in fact, about a third of my business now comes from LinkedIn. Here are some of the actions I’m taking and features I’m focusing on:

1. Set Realistic Expectations

Industry Association Profile: Corporate Event Marketing Association (CEMA)

The Corporate Event Marketing Association (CEMA) provides a community for senior-level strategic event marketers and industry professionals to share their knowledge and best-practices.

Launched in 1990 as an association for corporate exhibit managers in high-tech, its acronym encompassed several meanings throughout the early years. The “C” initially stood for “computer” and the “M” quickly morphed to “marketer” to indicate its focus on strategic event marketing and planning – the whole event experience, not just logistics.