Partner Voices

Jan 23, 2018
As event professionals, our job is to host people and while we can’t prepare for everything, it’s essential to develop an emergency plan that can be adapted to any situation. In Boston, the Massachusetts Convention Center Authority’s (MCCA) Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center, have taken their experiences to develop a comprehensive crisis management training program, starting with crisis communications. The following is the first in a series of four articles by the Boston Convention Marketing Center to help you in planning… more
Jan 25, 2018
“ROI”, at best, is a misleading metric as it relates to evaluating event marketing performance. We’ve developed a point-of-view on event metrics that is more realistic than ROI, and which recognizes that most events are more than just selling opportunities. They also build brand affinity and strengthen customer loyalty. With that in mind, let’s look at four key event marketing metrics: Anticipated pipeline. Rather than evaluate an event by converted sales (usually impossible), you should evaluate the impact on a prospect’s likelihood to purchase and the potential revenue the event is… more