Dec 04, 2017

The ibtm Technology Watch Award winners for 2017 were announced at the most recent ibtm world, held Nov. 28-30 at Fira Gran Via in Barcelona, Spain.

As the longest running awards program of its kind, the ibtm Technology Watch awards recognize the achievements of new and innovative event industry technologies, ensuring that the achievements of talented entrepreneurs looking to revolutionize the meetings and events sector are duly acknowledged.

There were three categories for this year’s nominations: Logistics and Production, Management and Marketing and Audience Engagement… more

Dec 01, 2017

Events remain among the top three areas of marketing spend, highest return on investment and sales lead sourcing, as is shown in this 2017 B2B Marketing Mix survey from Sagefrog Marketing Group. Still, getting actionable insights from your events can be a challenge.

Most corporations use a conglomeration of technologies to track and analyze marketing data. Tools may include CRM systems, marketing automation platforms and social media engagement platforms – but it’s rare to find technology… more

Nov 20, 2017

Event Technology collective Event Tech Tribe have unveiled the newest addition to their family of technology solutions for event planners, EventOPS, a platform that allows event organizers to plan and manage their operations and logistics from an intuitive, user-friendly dashboard, on any device.

EventOPS unveiled its partnership with the Tribe last month at IMEX America, held Oct. 10-12 in Las Vegas.

“We’re thrilled to welcome EventOPS to the Tribe,” said Event Tech Tribe COO Marie-Claire Andrews.

She… more

Nov 02, 2017

Event industry service providers TRC and Swoogo have come together to launch ShowSimple – a do-it-yourself badge printing solution in a box.

Perfect for small events, the ShowSimple rental kit comes complete with everything an event organizer would need to print DIY badges, including two bar code scanning stations; a full-color printer; choice of badges and lanyards, and a self-contained router with internet access.

Organizers simply set up their badge printing stations, import attendees from any registration source, choose a full-color badge design and start printing.… more

Oct 24, 2017

According to the Global Business Travel Association, 80 percent of all meeting savings is realized during the venue sourcing process. To address this issue, cloud event management software provider etouches has developed etouches Venue Sourcing, which integrates sourcing and booking with meeting registration and approval, and an enterprise calendar. 

etouches Venue Sourcing combines the features and functionality of  the venue sourcing and booking platform Zentila, which the company acquired in 2016, with etouches’ event management software (EMS) solution.  

“Meeting… more

Oct 17, 2017

The Atlanta Convention & Visitors Bureau (ACVB) has launched the Discover Atlanta: Official Guide mobile application. While mobile applications are not new technology, this is the first destination marketing app powered by the artificial intelligence of a gaming platform.

Released on Oct. 12, Discover Atlanta: Official Guide was designed and built in partnership with Winistry, makers of the Intelligent Mobile App Platform. This technology enables ACVB to promote Atlanta in a… more

Sep 26, 2017

Core-apps has updated and enhanced its Access 365 product, an event app feature that allows planners to extend the life of their apps beyond their events.

The new updates not only provide event planners with a flexible payment structure but also technical enhancements designed to help turn an event app into a year-round engagement tool.

The new pricing model features a low monthly fee to help mitigate the upfront costs of implementation, thus lowering the barrier of entry so organizers can engage with their audiences 365 days a year. This goes into effect immediately and… more

Sep 21, 2017

Many corporate event professionals are not overly tech-confident. It’s not their core business.  But in order to get the most out of most event software, you often need to have a deep technical understanding of how things work behind the scenes.

Integration between event software tools can be challenging, is often just cobbling disparate technology together, and may be complex enough to require involvement from IT. Even single-provider solutions may be conglomerations from acquisitions rather than being built to work as a whole.

Event marketers don’t typically have the… more

Sep 03, 2017

Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions, and demographic data.

According to eMarketer’s ‘Predictive Marketing Roundup’, nearly 70% of US marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America… more

Sep 03, 2017

Business Events Canada (BEC) recently launched a new website designed to attract international meetings, conventions and incentive events to Canada and its myriad event and tourism destinations.

Supported by BEC’s content team, the digital hub is geared toward U.S., U.K. and international meeting and event planners and decision-makers.

According to BEC officials, more than 8,000 international conferences are held across Canada each year.

“International meetings and events are important drivers of the Canadian economy,” said Chantal Sturk-Nadeau, executive director… more