Sep 21, 2017
Many corporate event professionals are not overly tech-confident. It’s not their core business.  But in order to get the most out of most event software, you often need to have a deep technical understanding of how things work behind the scenes. Integration between event software tools can be challenging, is often just cobbling disparate technology together, and may be complex enough to require involvement from IT. Even single-provider solutions may be conglomerations from acquisitions rather than being built to work as a whole. Event marketers don’t typically have the time to deal with… more
Sep 03, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions, and demographic data. According to eMarketer’s ‘Predictive Marketing Roundup’, nearly 70% of US marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more… more
Sep 03, 2017
Business Events Canada (BEC) recently launched a new website designed to attract international meetings, conventions and incentive events to Canada and its myriad event and tourism destinations. Supported by BEC’s content team, the digital hub is geared toward U.S., U.K. and international meeting and event planners and decision-makers. According to BEC officials, more than 8,000 international conferences are held across Canada each year. “International meetings and events are important drivers of the Canadian economy,” said Chantal Sturk-Nadeau, executive director of Business Events Canada… more