Jan 03, 2018
Apple has published updated App Store guidelines, adding specific arrangement for exhibition and event mobile applications. Apple uses the App Store Guidelines to work with app developers, to ensure that the programs offered through the company's App Store are in line with user experience standards. In June, Apple announced iOS 11 and introduced changes to its App Review Guidelines. Among the changes was a section that had the event industry concerned: Section 4.2.6: Apps created from a commercialized template or app generation service will be rejected. This change was interpreted by many… more
Dec 19, 2017
Streampoint Solutions, a provider of tailored event management tools for the conference, tradeshow and special events community, recently launched new functionality in the form of Apple Wallet integration.  The new offering, launched Dec. 13 at the International Association of Exhibitions and Events (IAEE)’s annual Expo! Expo! event, integrates Apple Wallet with Streampoint’s event registration and housing solutions. “One of the crucial elements that event planners seek is seamlessness,” said Dharmesh Dayabhai, vice president, sales and marketing at Streampoint Solutions. He added, “We… more
Dec 15, 2017
San Francisco-based data technology company, InsightXM, has unveiled a new insights package designed for event planners and marketers seeking powerful, easy-to-access data analytics. The InsightXM Analytics Essentials package provides a fixed price and quick access-to-data analytics tool tailored to help planners better understand their event audiences, uncover hidden opportunities and identify weaknesses. With the Essentials platform, users can: Discover trends that span across different events Understand audiences to better design future events Carry out real-time, complex analysis… more
Dec 04, 2017
The ibtm Technology Watch Award winners for 2017 were announced at the most recent ibtm world, held Nov. 28-30 at Fira Gran Via in Barcelona, Spain. As the longest running awards program of its kind, the ibtm Technology Watch awards recognize the achievements of new and innovative event industry technologies, ensuring that the achievements of talented entrepreneurs looking to revolutionize the meetings and events sector are duly acknowledged. There were three categories for this year’s nominations: Logistics and Production, Management and Marketing and Audience Engagement. All entries were… more
Dec 01, 2017
Events remain among the top three areas of marketing spend, highest return on investment and sales lead sourcing, as is shown in this 2017 B2B Marketing Mix survey from Sagefrog Marketing Group. Still, getting actionable insights from your events can be a challenge. Most corporations use a conglomeration of technologies to track and analyze marketing data. Tools may include CRM systems, marketing automation platforms and social media engagement platforms – but it’s rare to find technology specifically focused on the customer engagement that takes place at face-to-face events. Multiple… more
Nov 20, 2017
Event Technology collective Event Tech Tribe have unveiled the newest addition to their family of technology solutions for event planners, EventOPS, a platform that allows event organizers to plan and manage their operations and logistics from an intuitive, user-friendly dashboard, on any device. EventOPS unveiled its partnership with the Tribe last month at IMEX America, held Oct. 10-12 in Las Vegas. “We’re thrilled to welcome EventOPS to the Tribe,” said Event Tech Tribe COO Marie-Claire Andrews. She continued, “They embody the best-in-craft philosophy and have a fantastic product that,… more
Nov 02, 2017
Event industry service providers TRC and Swoogo have come together to launch ShowSimple – a do-it-yourself badge printing solution in a box. Perfect for small events, the ShowSimple rental kit comes complete with everything an event organizer would need to print DIY badges, including two bar code scanning stations; a full-color printer; choice of badges and lanyards, and a self-contained router with internet access. Organizers simply set up their badge printing stations, import attendees from any registration source, choose a full-color badge design and start printing. To help planners… more
Oct 24, 2017
According to the Global Business Travel Association, 80 percent of all meeting savings is realized during the venue sourcing process. To address this issue, cloud event management software provider etouches has developed etouches Venue Sourcing, which integrates sourcing and booking with meeting registration and approval, and an enterprise calendar.  etouches Venue Sourcing combines the features and functionality of  the venue sourcing and booking platform Zentila, which the company acquired in 2016, with etouches’ event management software (EMS) solution.   “Meeting professionals must… more
Oct 17, 2017
The Atlanta Convention & Visitors Bureau (ACVB) has launched the Discover Atlanta: Official Guide mobile application. While mobile applications are not new technology, this is the first destination marketing app powered by the artificial intelligence of a gaming platform. Released on Oct. 12, Discover Atlanta: Official Guide was designed and built in partnership with Winistry, makers of the Intelligent Mobile App Platform. This technology enables ACVB to promote Atlanta in a unique, personalized manner, based on user preference, behavior, location and even time of day. “We strategically… more
Sep 26, 2017
Core-apps has updated and enhanced its Access 365 product, an event app feature that allows planners to extend the life of their apps beyond their events. The new updates not only provide event planners with a flexible payment structure but also technical enhancements designed to help turn an event app into a year-round engagement tool. The new pricing model features a low monthly fee to help mitigate the upfront costs of implementation, thus lowering the barrier of entry so organizers can engage with their audiences 365 days a year. This goes into effect immediately and can be added on to… more