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“ROI”, at best, is a misleading metric as it relates to evaluating event marketing performance. We’ve developed a point-of-view on event metrics that is more realistic than ROI, and which recognizes that most events are more than just selling opportunities. They also build brand affinity and strengthen customer loyalty. With that in mind, let’s look at four key event marketing metrics:

Latest Blog Posts

Feb 20, 2018
All event strategists know that content is king, so when we bring in outside speakers we need to do our homework and recommend wisely.
Feb 19, 2018
Acronyms, folks, am I right? (IDK, but I’m SMDH about GDPR. AFAIK, u r 2.)
Feb 12, 2018
Whether you’re a fan or not, it’s hard to miss the hype around the biggest football championship of the year.
Feb 05, 2018
With technological advances, it's becoming easier and easier for people to ignore traditional marketing messages.
Jan 30, 2018
People’s palates continue to become increasingly sophisticated and discerning.