Jan 09, 2018
At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts? Each month, we highlight a different corporate event professional to help you get to know some of the individuals who make this industry thrive. Our first featured event expert of 2018 is Emmanuel Gotsis, director of global experiential marketing at Microsoft. With more than 20 years of industry experience, Gotsis has impressive credentials. He got his first work experience at a young age in… more
Dec 12, 2017
One might expect Arne Sorenson to be a little jaded when it comes to travel. After all, the Marriott International president and CEO traverses the world for his role, which he’s held since 2012—especially significant as he’s the company’s first CEO not to bear the Marriott surname. Yet when we asked Sorenson at the ribbon cutting for the Marriott Marquis Chicago last month about one of his most memorable travel moments, it wasn’t a high-end destination or a luxury hotel opening of which he spoke. It was a trip with his wife to the countryside of Norway, where after stopping to chat with a… more
Nov 29, 2017
At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts? Each month, we highlight a different corporate event professional to help you get to know some of the individuals who make this industry thrive. This month I spoke with John Stevenson, global event program manager at Dell EMC. Stevenson has a diverse 12+ year background in the events industry, including working as a planner for an association and managing events for third parties at Maritz… more
Oct 19, 2017
At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts? We’re highlighting a different corporate event professional each month in order to familiarize you with some of the individuals who make this industry thrive. Liz Lathan, an event marketing veteran with 18 years of experience in the industry, has a seemingly boundless amount of energy. Lathan is the program director for IBM’s Analytics & Hybrid Cloud marketing events and co-founder of… more
Oct 11, 2017
Liz Lathan, Tom Spano and Nicole Osibodu are three event marketing industry professionals who saw a need for a new kind of conference for event and experiential marketers. Leveraging their own expertise along with that of fellow industry professionals, they decided to create the event that represented their visions. Thus, Haute Dokimazo was born.   “All the event industry conferences we were going to had the same format: keynotes, breakouts, etc.,” explained Lathan.   She continued, “The value in true peer-to-peer interactions that are not pre-planned is so wonderful and that was missing.… more
Sep 21, 2017
With over 500 million users, LinkedIn’s potential to be a powerful tool for finding and engaging with relevant professionals is obvious. However, what isn’t obvious to many professionals is how they can tap into that potential and take full advantage of what LinkedIn has to offer. After about a decade of using (and experimenting with) LinkedIn, I’ve developed a system for myself that’s works – in fact, about a third of my business now comes from LinkedIn. Here are some of the actions I’m taking and features I’m focusing on: 1. Set Realistic Expectations LinkedIn isn’t magic. It’s a tool… more
Sep 03, 2017
The Corporate Event Marketing Association (CEMA) provides a community for senior-level strategic event marketers and industry professionals to share their knowledge and best-practices. Launched in 1990 as an association for corporate exhibit managers in high-tech, its acronym encompassed several meanings throughout the early years. The “C” initially stood for “computer” and the “M” quickly morphed to “marketer” to indicate its focus on strategic event marketing and planning – the whole event experience, not just logistics. Now in its 27th year, CEMA still has a strong representation from… more
Sep 03, 2017
The responsibilities of corporate event professionals cover the boards, from strategy and planning to content and marketing to flawless execution of logistics. Event-related roles all include at least a subset of these categories, but much like events themselves, no two are identical. At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts? The following interview is the first in a series of corporate event professional profiles to help familiarize… more