News

Oct 04, 2017

Marriott International just opened its first-ever luxury dual-branded hotel in downtown Denver, bringing two lauded European-inspired brands to the city: Le Méridien and AC Hotels by Marriott. The new development, owned and managed by White Lodging Services Corporation, is designed to deliver two distinct experiences under a single roof.

Le Méridien Denver Downtown offers a clean mid-century modern design and features the brand’s signature Le Méridien Hub lobby, which acts as a social gathering place serving coffee during the day and cocktails at The Lobbyist bar in the evening… more

Oct 03, 2017

Corporate events range in formats, styles, locations and objectives, but they all have one thing in common—they need to maximize the people participating in order to advance the brand’s goals. Two corporate event planners—Stephanie Heishman, principal at Freya and Christy Lamagna, founder and master strategist at Strategic Meetings & Events—share insights about how they make their marketing plans works.

Both planners agree that successful marketing campaigns start with a creating comprehensive communication strategy in advance. Communicating on the fly or relying on word of… more

Oct 02, 2017

In the wake of the mass shooting last night on the site of the Route 91 Harvest country music festival outside the Mandalay Bay Resort & Casino, several shows scheduled in Las Vegas in the coming week have released statements.

Global Gaming Expo (G2E), which is set to open Oct. 3-5 at the Sands Expo & Convention Center, attracts more than 450 exhibitors and 26,000 attendees.

American Gaming Association President and CEO Geoff Freeman released the following statement:

"The American Gaming Association and our Global Gaming Expo (G2E) partner, Reed… more

Oct 02, 2017

Sourcing viable destinations and suppliers for your corporate meetings can be a challenge. It’s time-consuming and difficult to know whether you’re selecting the right venues and getting the best deals. That’s where convention and visitors’ bureaus (CVBs) and destination management organizations (DMOs) come in.

A recent research study conducted by Destination Analysts, in conjunction with Destinations International (formally DMAI) and Miles Partnership, surveyed 569 planners… more

Sep 29, 2017

Enclave, a groundbreaking three-story 75,000-square-foot multi-purpose special events venue in Las Vegas, Nevada, is now complete with the opening of its 5,000-square-foot Vivace Rooftop Deck.  

Debuting this month, Vivace offers a striking setting with panoramic views of the Las Vegas Strip and surrounding mountains. The new space has its own full-service prep area and can host events for up to 350 guests.

The rooftop deck tops off 22 rooms, which range in size from 147 square feet to 9,000 square feet. Meeting space… more

Sep 28, 2017

Show organizers will have an opportunity to find even more answers to their questions about sustainability and corporate social responsibility (CSR) at this year’s IMEX America.

The annual exhibition for incentive travel, meetings and events industry is set for Oct. 10-12 at the Sands Expo and Convention Center at The Venetian | The Palazzo in Las Vegas.

From environmental best practices and making a business for green to pairing the right CSR activity with an event and eliminating waste at meetings, new CSR and environmentally focused learning sessions will grace the show’… more

Sep 26, 2017

Core-apps has updated and enhanced its Access 365 product, an event app feature that allows planners to extend the life of their apps beyond their events.

The new updates not only provide event planners with a flexible payment structure but also technical enhancements designed to help turn an event app into a year-round engagement tool.

The new pricing model features a low monthly fee to help mitigate the upfront costs of implementation, thus lowering the barrier of entry so organizers can engage with their audiences 365 days a year. This goes into effect immediately and… more

Sep 25, 2017

Corporate event professionals are often viewed as the people behind the scenes who are good at operations, but not taken into consideration where strategy is concerned. There usually is another marketing or sales group making the decisions on which events to host or participate in and what the strategy should be – then the program is handed off to the event manager to execute.

Event professionals can add a huge amount of value to programs by understanding the business goals and structuring events to measurably achieve those goals. But in order to be brought into the strategic… more

Sep 21, 2017

A lot of experiential event design these days goes hand-in-hand with event technology. But what about the non-technical visual elements of your event?

Tension fabric structures can be used to add interest and excitement to event design. Fabric structures are lightweight (which means easy to pack and low cost to transport), add visual appeal, and can transform an environment into a memorable experience from the instant your attendees arrive.  

Sculptural stretch-fabric structures can be used in variety of ways at events. Most commonly seen as dramatic backdrops and décor on… more

Sep 21, 2017

Increasing outreach is an ongoing challenge in event marketing.  How do you get more attendees to come to your event?  You’re putting in significant time, effort, and money to design and deliver a great program but if nobody attends your work is all for naught.

I recently attended a webinar hosted by the Event Tech Tribe called “20 Event Marketing Hacks to Get Butts in Seats,” that offered some useful tips and tricks on how to do just that. I’ve pulled six of these to concentrate on here: three internal to your… more