News

Mar 14, 2018
South By Southwest (#SXSW) with its thousands of attendees in the interactive, tech, film and music industries is THE place for brands to roll out the red carpet and show off their latest launches. This year’s event, held annually in Austin, Texas, did not disappoint, with several companies spending some serious cash to ensure they left an impression. The ones that hit it out of the park took the time to figure out an actual ‘experience’ that attendees would have, something that trade show and event organizers, as well as exhibitors, could take a page from. Here are the brand activations… more
Mar 13, 2018
Eventcore, a provider of enterprise-level event registration and technology solutions, recently completed a $4.1 million growth capital financing initiative. The funding will be used to accelerate sales and marketing and enhance product development to better serve the corporate events industry. The Seattle-based company was founded in the mid-1980s. It provides customized technical solutions and professional services for event registration, housing, content management and attendee engagement.   With this investment, eventcore plans to upgrade many of its internal systems and unveil several… more
Mar 12, 2018
The city of Louisville, Ky., has added another high-end brand to its growing portfolio of hotel properties, in this case, a $300 million development designed to attract larger conventions and more leisure travelers to the Derby City. Featuring 612 guest rooms, 226 apartments and 70,000 square feet of flexible meeting space, the Omni Louisville Hotel opened its doors ahead of schedule on March 6 with a ribbon cutting and grand opening celebration headlined by Louisville Mayor Greg Fischer, Gov. Matt Bevin, Omni Hotels & Resorts owner Bob Rowling and Omni Louisville General Manager Scott… more
Mar 08, 2018
People want to work smarter, not harder: leveraging technology to reduce repetitive administrative tasks seems like a clear path to getting there. Potential applications of artificial intelligence (AI) within the events industry also focus on the win-win concept of gathering data to provide an improved, personalized customer experience. Sciensio promises all of that with their EventBot chatbot, specifically developed for events. One might even be tempted to say “who” was developed for events: it is easy to personify the technology. Event organizers can give the bot a name, specific tone (for… more
Mar 06, 2018
Hilton has expanded its hotel footprint into Vail, Colorado. On Mar. 1, the DoubleTree by Hilton Vail opened for business. The completely renovated landmark property, located less than two miles from Vail Ski Resort, features 116 modern guest rooms with complimentary WiFi and 2,782 square feet of meeting and banquet facilities. The property offers three event spaces. The Terrace Ballroom features 1,935 sq. ft. of event space and can accommodate up to 200 guests theater-style or for a reception. The ballroom overlooks the patio and pool area, which can be booked as an adjoining option for an… more
Mar 06, 2018
Opus Agency, a provider of global event experiences, announced its acquisition of CRG Events on Mar. 6, 2018. Established in Seattle in 1984, CRG is known for its comprehensive event management service offering including event logistics, event registration and onsite management. CRG specializes in corporate conferences, meetings, product launches, roadshows, recognition/reward programs and tradeshow management. CRG clients include the Bill & Melinda Gates Foundation, Microsoft, Columbia Sportswear and Unity. Monte Wood, CEO of Opus, said that adding CRG to the Opus family was an easy… more
Mar 05, 2018
Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. The association’s mission statement is to provide the best education, experiences and relationships to help members produce the best meetings and events. MPI Chapters provide an education and networking link between members in a specific locality, including newsletters, directories, and monthly educational programs. Many chapters also host a yearly educational event designed to bring together local members. The largest chapter within MPI is the Northern California Chapter (NCC), with… more
Mar 02, 2018
As the events industry continues to be tasked with making the case for the value of face-to-face meetings and events, a new report commissioned by the Events Industry Council (EIC) has been released that will not only help the industry drive that case home but also prove what it has long known to be true: the meetings and events sector is critical to a healthy and thriving national economy. According to the Economic Significance of Meetings to the US Economy, conducted by independent global advisory firm, Oxford Economics, and supported by the Meetings Mean Business Coalition and other… more
Mar 02, 2018
The Center for Exhibition Industry Research (CEIR) has released its 2018 Marketing Spend Decision Report, new research profiles marketing practices among business-to-business (B2B) exhibitors of all organizational sizes. Exhibiting remains the largest slice of the marketing budget, but integrated marketing is key to the strategy at most corporations. Sixty-eight percent of exhibitors surveyed also allocated marketing dollars to digital channels. Free or low-cost channels, such as e-mail promotion and social media topped the list. The report indicates that top objectives for B2B exhibiting… more
Mar 01, 2018
Global brand design and brand experience consultancy Elmwood has acquired digital design agency Framework Creative. The London-based agency specializes in the design and production of virtual brand experiences using the latest immersive, simulation technologies, including augmented reality and virtual reality. Framework Creative specializes in design for digital and immersive technology. Framework works directly with end-clients, as well as through other agencies having designed for clients like Ikea (through BWP Group), Virgin Holidays (through Big Bear X and YourStudio), Dell (through… more