News

Sep 18, 2020
Event Leadership Institute (ELI) and McVeigh Global Meetings and Events have partnered to launch the Business Owner Mentorship Program, providing coaching and consulting to event professionals who’ve been negatively impacted by the pandemic. “Event business owners, agencies and third-party suppliers went from a banner year in 2019 to a full ground stop of work in March,” said Howard Givner, founder of ELI and a former event agency owner. “Now they’re scrambling for survival and resources to help them chart a path to come out of this crisis.” The new program came out of an ELI-led initiative… more
Sep 17, 2020
MGM Resorts International will complete the reopening of all its properties around the world following pandemic closures when Park MGM and NoMad Las Vegas open their doors on Sept. 30. Of note, the dual-branded property will become The Strip’s first fully smoke-free casino resort. “Opening Park MGM and NoMad represent significant milestones, as they are the last of our properties to welcome back employees and guests alike,” said Bill Hornbuckle, president and CEO of MGM Resorts. “The last six months have presented extraordinary challenges, and I could not be prouder of the MGM Resorts team… more
Sep 15, 2020
The annual TechWatch Awards at this year’s IBTM World, set for Dec.1-3 at Fira Barcelona in Spain, will have a new concept for 2020. Aptly named TechWatch Live, the new format will feature live pitching on-site as well as a new judging panel chair. Designed to showcase the best event technology, TechWatch Live will provide five technology business owners with the opportunity to pitch their product or service to a live audience and judging panel for the chance to become the 2020 TechWatch Live Award Winner. Held on Day 2 of IBTM World, the TechWatch Live Awards enable event tech start-ups to… more
Sep 14, 2020
Valerie Bihet’s more than 20 years of experience in the management, design and production of special events began with stints at Disneyland Paris in her native France and for Club Med, a job that brought her to the United States. Bihet founded her own event agency, Vibe, in Miami in 2004. Since then Vibe has produced more than 1,100 events throughout the United States, Europe, Mexico, East Asia and South America.  Usually producing 80-90 live events a year, Bihet and her team at Vibe have spent much of this year helping clients transition to virtual experiences. Here, Bihet discusses that… more
Sep 11, 2020
During the 2020 CEMA Summit, held virtually in July, Darcy Gabriele, a strategic account executive with Eventcore, gave a fascinating presentation on why it’s not a simple switch to move from in-person to virtual events — on many levels, but specifically when it comes to registration. When framing up your event strategy before opening registration, you first have to know your “why” and be able to articulate why your event exists. “It’s not a good reason to host a virtual event just because your in-person event can no longer happen,” said Gabriele, who previously built an all-virtual… more
Sep 09, 2020
Event producers wanting to know the most important issues they’ll be facing over the next six months will want to check out the fall season schedule for Digital Summit, a live virtual information exchange series kicking off Sept. 11. Produced, hosted and facilitated by Sam Lippman, president and founder of Lippman Connects, the upcoming series will feature seven 90-minute live video chat sessions via Zoom. Held on Fridays between 2:00–3:00 p.m. ET, the forward-thinking discussions feature up to 20 event executives, managers and seasoned professionals sharing user experiences, discussing… more
Sep 08, 2020
While live events continue to be overwhelmingly preferred, digital event elements have a role to play going forward, according to data from the ongoing Global Recovery Project conducted by event research company Explori in partnership with UFI. Supported by SISO and comprising responses from more than 9,000 respondents in 30 countries, the findings indicated that both visitors and exhibitors rated live events more highly in almost all aspects. This was especially true when it comes to networking, with 77 percent of exhibitors and 83 percent of visitors stating that face-to-face events were… more
Sep 04, 2020
If you missed Weeks 1, 2 or 3, start here to learn why event marketers need a personal brand in the first place. Then, read this to discover how to build your brand foundation and go here to learn what should be on your website. Last week, Natasa Djukanovic briefly mentioned the value of being consistent and service-focused in your content strategy. Today, we’ll dive in deeper on the topic of creating content for your personal brand with Hannah Nieves, principal and founder of her eponymous New York-based consulting firm for marketing, branding and PR. A key point to keep in mind: When you… more
Sep 02, 2020
After nine years in the meetings industry — where she went from managing large-scale, consumer-focused festivals to consulting on corporate events to guiding a software company as it transitioned its in-person roadshows to virtual when the pandemic hit —  Cara Galloway has launched her own company to assist businesses with virtual event planning and execution. Based in Toronto, Events by Cara aims to help entrepreneurs deliver high-impact events, workshops and summits that build community and scale their business. Galloway talked with CEN to share more about the launch of her new business… more
Sep 01, 2020
If events are held responsibly through strict implementation of health and safety guidelines, will people feel safe to attend in-person trade shows and events during a pandemic? That’s the question event organizers continue to struggle with, yet new data from event marketing and planning company GES sheds some light on the answer. In a survey of more than 1,300 attendees in June and July, GES research uncovered five distinct groups of show attendees based on their COVID-19 perception of risk assessment and mitigation requirements, including temperature checks, mandatory face masks,… more