News

Aug 07, 2020
If you think cultivating a personal brand is self-centered and self-serving, think again. Amidst the ongoing global pandemic, there’s never been a more important time to present yourself boldly and accurately online. In this four-week series, Corporate Event News will feature four articles focused on personal branding: why it’s important, how to shape your existing assets into your brand, building the pillars of your brand foundation and creating a content strategy around your brand. Whether you’ve been furloughed or laid off during the pandemic and are searching for something new, are still… more
Aug 04, 2020
The State of the Industry Town Hall at last week’s CEMA Digital Summit 2020 focused on the future of digital events. Following the 75-minute session, a consensus emerged that while everyone misses live events, digital platforms have opened up exciting new avenues for communicating with customers. Kavin Schieferdecker, senior vice president of sales and services for Philadelphia CVB, moderated the event, which included presenters Angela (Angie) Smith, head of events and field marketing for Atlassian; Ben Nazario, division president for MC-2; and Sherrif Karamat, PCMA president and CEO. More… more
Aug 04, 2020
A new weekly peer-to-peer roundtable series for event professionals launches this week. Hosted by mdg, a Freeman Company, the “Leading Through Disruption” program focuses on helping event professionals manage change and gain the insights and connections needed to navigate the pandemic.  Each hour-long session, scheduled to run for six weeks starting Aug. 5, will have a theme introduced by thought leaders who then facilitate the discussion. “We have leaders in strategy, design and data/research from Freeman and mdg who will be challenging participants to seize the opportunities associated… more
Aug 03, 2020
Taking the lessons learned in helping client organizations transition in-person events to virtual or hybrid experiences, association management and services company SmithBucklin has created a fee-based service designed to aid other groups — including those in the corporate world — going through the same process.  “It’s not about taking an in-person event and placing it on a digital platform,” said Carol McGury, executive vice president of event and education services for SmithBucklin. “It’s about building a new experience that achieves the business outcomes.” As part of the new SmithBucklin… more
Jul 31, 2020
Corporate Event Marketing Association held its first online conference, CEMA Summit 2020, July 27-28. With more than 500 event marketing leaders in attendance, the event marked the highest attendance in its 30-year history—in part due to the fact that the conference was open to non-members this year for the first time. Nearly half the attendees were first-timers, including more than 100 non-members. Since the original in-person CEMA Summit was slated to be held in Nashville, the virtual version featured various Nashville-inspired experiences. This included a live singer-songwriter experience… more
Jul 29, 2020
Virtual Events Institute has debuted a global platform designed to bring the virtual and hybrid events community together to share best practices, educate, discuss, inspire and do business. The pandemic has rapidly accelerated the events industries’ adoption of digital events. Virtual events and experiences now play a crucial role in global marketing and event strategies, complementing live experiences and creating opportunities to get closer to customers, gain real-time market insight and widen global reach. Online events are currently at the heart of community building, so the need to… more
Jul 28, 2020
Instead of kicking off the new year with its usual in-person fervor, CES 2021 will be an all-digital experience connecting exhibitors, customers, thought leaders and media from around the globe in early January next year. According to the Consumer Technology Association, which owns and operates the show, CES’s new virtual format will allow participants to hear from technology innovators, see cutting-edge technologies, learn about new products, and engage with global brands and startups — all from the safety of their home or office. The decision to shift the massive global technology trade… more
Jul 27, 2020
Representing one of the industries hardest hit from the COVID-19 pandemic, American Hotel & Lodging Association continues to seek help for hotels and hotel workers from the legislators currently working on another relief package. In a letter sent to congressional leaders on July 20, AHLA noted that the leisure and hospitality sector has lost 4.8 million jobs since February — more jobs than construction, manufacturing, retail, education and health services combined, according to the Bureau of Labor Statistics.  “We are a major economic driver, supporting millions of jobs and generating… more
Jul 24, 2020
As the event industry slowly begins to creep back, smaller venues are particularly well-suited to host gatherings, as groups often have the entire space to themselves and can limit the number of people that attendees come into contact with. This was a fact that the U.S. Census Bureau event team took into consideration when rebooking several job training sessions that had previously been canceled because of COVID-19. Anthony Thornton, Census field operations manager, first reached out to Quorum at the University City Science Center in Philadelphia in June. This newly expanded space, which now… more
Jul 23, 2020
The Corporate Event Marketing Association had planned on providing attendees with a true Nashville experience as part of CEMA Summit 2020, which was to be held July 27-28 at JW Marriott Nashville. When the pandemic nixed a live gathering, organizers decided to incorporate the sights and sounds — and even tastes — into its now-virtual summit as part of its “Bringing Nashville to You” experience for attendees In addition to creating a multimedia Music City theme on the conference home page, CEMA sent some of the city’s culinary treasures to attendees. That took the form of a gift box put… more