Jun 15, 2020
At a trade show, we used to say you have three seconds to capture the attention of someone walking by your booth. But in a virtual event, engagement isn’t just earned once. You have to earn it again and again. The past few months have reshaped the events industry, but now is the time to accept changes and retool. Virtual events might look a little different, but the goal is the same: to tell your unique story. While most live events have exclusive access to their venues, virtual spaces are shared with a barrage of distractions. Between email notifications, news and streaming services, it’s… more
Jun 10, 2020
There's a lot of "shiny object syndrome" driving our decisions as we try to adapt to changing conditions, but our best strategy might be to focus on the fundamentals. I read an interesting quote about Jeff Bezos. He said that everyone asks him what will change in the future, and really dismissed the question as interesting but irrelevant.   Yeah. Irrelevant. He said what is important is what won’t change in the next decade. Bezos believes that 10 years from now, people will still want a wide selection of quality products available at the lowest possible price. Hard to argue that Amazon isn… more
Jun 03, 2020
It seems like every trade show and event is “pivoting” to virtual right now. For those live events that didn’t integrate a virtual component before COVID-19, it’s been a painful lesson as they struggle to adapt – and quickly. Regardless of what’s happening in the world, virtual should now be a natural extension of any live event, one that provides an even greater opportunity for any organization to further its mission.  There are obvious and not-so-obvious benefits to offering a virtual option. Not only are more people able to access your content, but it also provides critical access to… more
May 26, 2020
It’s safe to say no one knows precisely what the future will hold in the post-COVID-19 world. Things change by the day, from the science surrounding the virus to CDC and state guidelines for safety. As a convention center whose reason for existence is to bring various size groups of people together, we are constantly researching the latest best practices from all sources, so we’ll be ready to keep our attendees safe when our convention center reopens for “The New Business as Usual”. For event planners, it will also be a challenging time, as you look to make the best decisions for your event… more
May 19, 2020
We are living in some of the worst economic times in the event industry. We don’t know when we can safely host events again, or even set a date for our next event.  Revenue for events has effectively been reduced to zero, and this ripple effect has been felt throughout the industry. For example, Eventbrite reported a first-quarter 2020 loss of $146 million, and laid off 45 percent of its employees.  As planners pivot to find digital solutions to bring people together, event technology companies must also pivot and meet the needs of their client base. Here are some of the ways that event… more
May 12, 2020
The annual NFL Draft has become an event that cannot be ignored. The pundits love to talk about how they hate mock drafts. Then they love to point out that grades are pointless. But the public consumption and demand is such that there is no way any credible reporter or publication can avoid participating.   The NFL Draft began as an event conducted over the phone, and then via fax machines, then a single-day newscaster-like TV broadcast before becoming the interactive multimedia behemoth it is today. And as an events planner it has been intriguing to watch the evolution of the draft into a… more
May 07, 2020
In case you missed it, start here with an introduction to B2B digital event amplification strategies and read part two here. This is the final part of this series. 8. Impress Your Attendees with Digital Assets Have you ever left a corporate event or conference with a bag filled with… nothing? Pens, keychains, stacks of flyers — at worst, all they do is clutter your life until you eventually throw them away; at best, your pen collection grows. Luckily, there are alternatives out there through virtual event bags. These bags are more environmentally friendly — not to mention easier to manage… more
Apr 27, 2020
As business demands shift in the wake of the COVID-19 pandemic, many organizations have moved from hosting in-person meetings and events to virtual ones. Clearly, many businesses continue to move forward, even as many places remain closed. They are finding a new way to stay connected while properly socially distancing. In fact, our data indicates a majority of internal and external meetings, including town halls and sales conferences, will be virtual for the next six months. Possibly longer. Since the outbreak of COVID-19, we’ve seen a 320% increase in demand for virtual events. Virtual… more
Apr 23, 2020
Given that a full 90 percent of workers favor hands-on, experiential learning, it’s no surprise education is one of the top reasons people attend face-to-face corporate events. But what happens when those events go virtual? How can organizers ensure attendees still achieve their learning objectives, even without the face-to-face experience? Start by communicating expectations so audiences know what to expect to learn and how they can expect to learn it. Then, follow the principles below to ensure they get what they came for. Design the Learning Experience Map the attendee journey for a… more
Apr 21, 2020
Just a few weeks ago, we were feeling optimistic about holding our yearly APAC and EMEA Unite conferences in March. What happened then, was out of our hands, with the COVID-19 pandemic spreading and turning the entire events industry upside down. We did not want to give up on Unite, so we sat together and worked on a virtual conference concept that would still cover the great content we were eager to share with our customer community. We only had one week to revamp the agenda and to elaborate on the technical setup, so time was a key factor in this project. Our decision to make this a free… more