Blogs

Jan 22, 2021
I had the honor of facilitating a Buzz Session at IAEE’s Expo Expo 2020 entitled “Going Virtual” — an apropos name given that this was the first fully virtual Expo! Expo! Along with serious questions I posed to the group, I also had a bit of fun by beginning the poll with the following question: “If your experience of going virtual was an animal, which would it be?” As you can see from the responses (above), the transition to virtual was a real beast in many ways. It’s safe to assume that the Snake, Sloth, Warthog and Shark selections were not necessarily indicating positive experiences… more
Jan 12, 2021
Let’s not sugarcoat it, the past 12 months have been difficult for everyone, especially the industry closest to our hearts: the business of meetings and events. It is easy to find ourselves a bit dejected and perhaps a bit confused. There was no rule book written for a year like 2020, and there’s no clear guide to move us forward in 2021. However, we’ve weathered storms together in the past, and we will move through this and dare I say, end up better than ever. With a little perspective and positivity, 2021 can be your best year yet! Let’s talk about the 3 “R’s” that seem to be a common theme… more
Jan 06, 2021
It's an understatement to say that by many measures, this was an unusual and challenging year for us all. However, to be fair, I watched some TV series that I would never have considered and hope to never see again. Especially if they involve "big cats." How many live events were canceled in 2020 and will not be held even through the first part of 2021? On a personal level, we all know people, friends and colleagues who lost jobs. Even worse, there is a high likelihood that a great many of us have personally suffered financial loss, even if we were fortunate to maintain employment. Our… more
Dec 18, 2020
It has been a challenging year for everyone but your team needs their morale boosted now, more than ever. If you’ve bravely taken on the responsibility of planning the office holiday party this year but are struggling to come up with last-minute ideas, look no further! Read on to find out some out-of-the-box ideas to host the best ever party for your team. Move your celebration to the virtual space Vet for a virtual event platform that has a user-friendly interface and scope for in-depth customizations. Also consult with your event-tech partner whether they have features such as a Facebook-… more
Dec 16, 2020
Being part of an event, whether virtual or in-person, takes energy, time, money and resources, and some businesses struggle with deciding if a show is a good fit or even the right decision at all.  Use these tips to figure out what kind of industry event is right for you, how and where to look for them and why they are crucial. Do You Share The Same Target Audience? When you hear about an upcoming function, you can browse through their marketing materials and website to find out further details. Of course, you’ll want to consider facts like when it is taking place, but your main concern… more
Dec 15, 2020
You’ve undoubtedly been hearing a lot lately – and not just in this space – about the COVID-19 pandemic giving rise to something often described as the Zoom Era. Virtual events, you see, have been a necessary function of maintaining public health, social distancing and general decorum. Whether it’s a work meeting, symposium, classroom or concert, we’ve all been dutifully doing our part to suck it up, hunker down and log on. For now. But there’s an implication weaved into that outlook – an assumption that we’ll soon go back to the way things were. We’re here to tell you: Don’t hold your… more
Dec 03, 2020
As 2020 draws to close, COVID-19-weary event planners are looking towards a fresh start, a reboot for 2021. Whether planning for a conference, meeting or trade show, there are plenty of things to do beforehand to let your guests know they are walking into a clean and healthy environment. While there is no silver bullet, keeping proper cleaning protocols in place will help keep your event safe and secure. Clean is not only the new cool, it is critical for success. Reducing the risk of exposure to COVID-19 by cleaning and disinfecting is an important part of reopening that will require careful… more
Nov 24, 2020
Imagine an events ecoysystem where speakers can present remotely via engaging holograms. Where online events can have unlimited attendees and virtual reality can transport those attendees to unexpected and immersive environments. Where brands can geolocate customers at an event, make relevant recommendations based on their past buying behaviors, and distribute hyper-personalized content every step of the way. 5G technology will soon make it all possible. With ultra-low latency, massive network capacity, and superior reliability, 5G — the fifth generation mobile network — is poised to… more
Nov 18, 2020
Now that the novelty of online and virtual events has worn off a bit, organizations are looking for new ways to keep their audiences engaged. Many are turning to a perhaps unexpected source for inspiration: Hollywood. It makes sense when you think about it — Hollywood knows how to tell a good story, and their stars are engaging. Plus, they know how to keep their audiences coming back for more, and that is pretty much what every company wants, no matter the specifics of their business objectives. Engaging with virtual audiences is easier than it might seem — and the approach works for both… more
Nov 11, 2020
When Covid-19 hit and dashed all travel plans, the scholarly community saw a wave of conference cancellations and a rapid scramble to virtual formats. Nine months down the line (and with another wave of the virus bearing down in many countries) it has become increasingly clear that conferences will not be returning to their pre-Covid formats any time soon. This is the new normal, one that offers a rare opportunity to reframe the traditional conference format and create better, more inclusive ways to bring the scholarly community together. Looking ahead, we strongly believe that a hybrid… more