Blogs

Jan 18, 2022
We are seeing the “Great Resignation” take hold, as employees are suddenly realizing they have more options and are demanding better lives for themselves and their families.  Commutes are out the window in favor of remote work arrangements, as many employees can now conduct their jobs from anywhere, and cities are being forsaken for suburban and even rural areas, with key buying priorities changing from the transport links to the Wi-Fi strength.  I kept this in mind when a remote working opportunity presented itself, and I moved from the hustle and bustle of Washington, D.C. to relatively… more
Jan 11, 2022
Prior to the COVID-19 pandemic, most individuals and businesses couldn’t imagine hosting an event with in-person and remote attendees. According to a recent survey by the Global Business Travel Association, however, three out of five respondents expected to host at least one hybrid meeting in 2021. This major shift underscores the importance of a solid content strategy for hybrid events. Everyone is craving more information in a world of quick hits and short bits of knowledge, so your event content needs to stay on message and to the point. At the start of the pandemic, event hosts tried to… more
Jan 04, 2022
Viva, in various languages, means long live, acclaim, support, live voice and more. I couldn’t think of a better word to describe the sentiment internationally around the industry—especially in these last few weeks. For nearly two years, the events industry has been changed dramatically due to the COVID-19 pandemic. Now, due to new protocols of vaccination, masking and more, live events are coming back, and November 9-11 saw the first major international conference in nearly two years with IMEX America 2021 in Las Vegas, attended by more than 15,000 event professionals. Carina Bauer, CEO of… more
Dec 20, 2021
Professionals have valued in-person events as a reliable way to make connections and network—and 68% of marketers say it’s hard to offer those opportunities in a virtual world. This challenge presents a massive opportunity, with 66% of event planners calling out the need to learn how to design digital event experiences for the future. An Allied Market Industry Research forecast predicts that the event industry will reach nearly $1.553 billion by 2028. The shift to virtual and hybrid events will help drive the anticipated 11.2% of compound annual growth between 2021 and 2028. As we look… more
Dec 13, 2021
The world of corporate events was moving along quite nicely until the advent of COVID-19. But ever-versatile, the industry went online and survived virtually. Now, slowly but surely, in-person events are starting to grow again.  However, it appears that Pandora does not go so quietly back into the box. By all accounts, 73% of event planners believe that virtual and hybrid events are here to stay, even after COVID-19.  The nature of these events are still finding their best form and certainly have their flaws. But one of the brightest answers so far has been satellite events.  What Is a… more
Dec 07, 2021
A couple of years ago, it was possible to organize and host a team event in a week. Not ideal, probably challenging, but definitely possible. However, these days, if you want to plan and run a team building event that’s worthy of your team’s time, it’s likely impossible with the current supply chain disruptions. You’ve no doubt seen the news headlines and most likely been impacted by the chaos of shortages of everything from raw materials to computer chips that are nearing historic levels. Global supply chains have been upended, consumers face delays, and price increases most likely will… more
Nov 22, 2021
Thought leadership is a big part of many organizations’ communications strategies. In fact, LinkedIn’s 2020 B2B Thought Leadership Impact Study found that 48% of survey respondents spent at least an hour a week consuming thought leadership content.  Running a thought leadership event is an innovative way for companies to lead the discussion topics of their industries. However, despite live events now being firmly back on the agenda, many people are still hesitant or unable to get back to in-person gatherings.  Hybrid events, which incorporate both in-person and virtual elements, provide an… more
Nov 16, 2021
There is no one route to success when it comes to starting and building your career in event planning. It may feel like you’re always faced with the same question: “What event planner experience do you have?” Aside from gaining a certification, there are numerous other factors to consider before hitting “apply” on that application.  We have put together some smart steps to get you on the road to your dream career as a successful event organizer.  Keep Up to Date With Industry Trends This is key. Always do your research. In interviews, you’ll often be asked about current trends, and, at… more
Nov 08, 2021
In the face of the COVID-19 pandemic, the events industry was forced to quickly pivot to an alternative format incorporating video and networking software, and virtual events soon became the norm to keep the industry moving safely.   Now that venues have reopened, and a pathway to normality is forming, hybrid will continue to play a crucial role in allowing organizers to combine the best features of virtual, such as global accessibility, with the elements that make live events so popular, like networking.  Try using this toolkit to help you navigate and make the most of this new era of the… more
Nov 03, 2021
Virtual and hybrid events have matured and evolved a great deal over the last couple of years, and they will keep connecting us long after the pandemic is over. Even as businesses move into pandemic recovery, events and conferences—a more than trillion-dollar industry—will largely remain virtual or hybrid for some time. Professional event planners will need to find virtual event solutions that provide a great attendee experience and are highly customizable. Additionally, in-person event attendees will expect more from conference apps than just being a prompt for the room where their next… more