Oct 19, 2017
When it comes to building strong connections between a brand and an audience, there’s nothing quite like brand experience. The medium combines several different elements — physical space, digital technology, interpersonal communication, and community — all to create a powerful and engaging marketing tool. In fact, nearly two-thirds of marketers say brand experience helps creating ongoing relationships with key audiences and make them feel valued. Planning is key to ensure you’re getting the most out of a brand experience strategy. Here are three steps you can take to look across your event… more
Oct 12, 2017
Does an event like CEMA Summit even need an introduction? This annual conference by the Corporate Event Marketing Association (CEMA) attracts event marketers of all tenure for learning, networking, and soaking up best practices. Luckily for you, I had a special vantage point this year. So you’re about to get privileged best practices from the inside. Freeman was attending as a sponsor, speaker, and — thanks to my newly announced assignment to the CEMA board (thank you, thank you) — as a committed partner. Give first-timers a flawless experience CEMA Summit 2017 had the usual hungry… more
Oct 04, 2017
Spreading the word has, thankfully, evolved beyond smoke signals and an elaborately dressed town crier shouting “hear ye, hear ye” in the town square. It’s no secret that one of the easiest ways to get your message to the masses is via online social media. And you are no longer limited to text or pre-recorded video. You can record your event live in the all-encompassing networks of social media and it’s remarkably effortless. No campfire or voice projection required, just a smartphone and a little know-how. The Basics Social Media is fast paced and replete with information. To ensure that… more
Sep 29, 2017
Today (September 29) is National Coffee Day. I started drinking coffee when I was in college. It was summertime, and I had a temp job doing data entry. The office where I was working was overly air-conditioned, and no matter how many layers I put on my hands would always be cold. There was a small office kitchen which was stocked with boxes upon boxes of Swiss Miss cocoa packets. “Hot chocolate!” I thought. “Delicious!”  And I proceeded to prepare cocoa to warm my hands and my insides. At first, this was great. Then one day I looked at one of the Swiss Miss boxes. It was nearly empty, so… more
Sep 27, 2017
Nothing ruins an outdoor event faster than severe weather. However, intentional planning for weather conditions is key for a successful outdoor event or meeting. Weather can be tricky and hard to predict, but with a little insight and a few tips, any event planner can be prepared for what’s in the forecast. Most people rely on free weather apps for up-to-date weather alerts. However, they lack real-time, location-specific information, are unreliable and can’t accurately predict where and when lightning will strike. Delayed lightening detection is nearly as bad as not having it at all. It can… more
Sep 21, 2017
Organising a business conference can seem like a daunting task as you start out; there are usually lots of ever changing factors to take into consideration so it can sometimes feel as if you are chasing your tail.  However, if correctly planned for and if process is taken one step at a time, it can be easier than you first think and before you know it you’re a professional conference organiser running a successful event!  Here are some of my tips for running a smooth event: Venue It may be obvious, but the venue is one of the most important factors of organising the business conference. … more
Sep 20, 2017
I recently had the opportunity to sit down with Hillary Neumann, meeting and events coordinator at Celanese, to discuss some of the challenges unique to corporate planning. She helped identify three challenges that every corporate meeting planner faces, and provided insights into how her team overcomes these challenges.   1. Buy-in from the executive team Neumann surprised me when she said budgets aren’t a big challenge for her team. “We’re transparent and hold onto historical data,” she said. “We know where we are financially. The real challenge is getting everyone on the same page at the… more
Sep 16, 2017
When I was approached about the editorial role for Corporate Event News, I was thrilled. I’ve read TSNN (top online news source for trade shows) since its inception, and have a tremendous amount of respect for Rachel Wimberly, TSNN’s President and Editor-in-Chief. Knowing that this new publication is backed by TSNN gives it credibility, and I know the audience is there. As a corporate event professional, I always felt that there should be more industry news and content geared specifically towards me. The opportunity to help find, generate, and share that content brings together three of the… more
Sep 15, 2017
From Facebook Live to Periscope to YouTube, live streaming is more popular than ever. In fact, some marketing analysts have dubbed live streaming “the future of social media.” You can live stream everything from a backyard softball game to a congressional hearing. The big money is in live streaming professional sports games, fashion shows and music festivals. Big-name brands are investing significant sums in sponsoring live streams. T-Mobile sponsored the YouTube stream of the Coachella music festival. 7Up is rumoured to have spent upwards of $30 million to sponsor festivals and DJs in 2014… more
Sep 15, 2017
Most of us have heard a variation of this question at some point in our lives: if everyone else jumped off a cliff, would you do the same? The point of this rhetorical question was meant to drive home the concept of exploring your own path rather than following in the footsteps of others. It was great advice but as marketers, many of us find ourselves following the industry pack and landing on the hard ground of unoriginality. Best practices exist for a reason. They lay the foundation and give marketers a solid starting point. But we live in an increasingly competitive age where consumers… more