Nov 29, 2023
Imagine attending a conference with more than 10,000 participants. How do you make meaningful connections among a sea of people? This is where micro events are most valuable.  Micro events offer a unique solution by focusing on creating intimate settings that cater to specific subsets of the larger community. These events align with attendees' unique personas, interests, problems, business units or regions, making it easier to find and connect with like-minded individuals. How Micro Events Are Executed Micro events take various forms, for example: Brain Dates: One-on-one or small group… more
Nov 22, 2023
With the business world returning to a sense of normalcy, global business travel spending is nearly back to pre-pandemic levels and expected to grow substantially in the upcoming years. Global business travel spending rose in 2022 from the previous year by 47% to $1.03 trillion, according to The Global Business Travel Association (GBTA) 2022. Not only is global business travel spending expected to recover in 2023, but also it will also grow even further to nearly $1.8 trillion by 2027, according to GBTA. The two biggest drivers of business travel in the last six months have been the return… more
Nov 15, 2023
LED lighting technology has come a long way since its inception in the 1960s.  Today, it is revolutionizing the live events industry, offering a range of solutions that were unimaginable just a few years ago. LED technology is not only energy-efficient but also versatile and creative, allowing event planners, exhibitors, associations and trade show organizers to transform event spaces in new and exciting ways. In this blog, we take a look at some of the trends in LED solutions and why they are an important part of any event planner’s toolkit. From outdoor festivals to corporate events, LED… more
Nov 06, 2023
As humans, we rely heavily on visual cues to interpret and understand our surroundings. In fact, studies have shown that our brain can process images up to 60,000 times faster than text alone, which is why incorporating visual technology into your events can have a tremendous impact on your audience. In this blog, we’ll look into the psychology behind visual technology and how it can create lasting emotional impact at your next event.  Visuals that captivate event audiences  Visual content can have a profound impact on our emotions and attitudes. When we see an image that is positive or… more
Nov 01, 2023
Launch events for new products and services mark an exciting time for any organization, especially considering all of the planning and preparation that goes into ultimately making the launch a successful one. When crafting a launch plan and creating an event that aims to bring in a highly engaged audience, organizations should keep their goals and their corporate personality in mind.  From the hottest trends to bespoke events that are highly personalized, there are a million ways to showcase your great idea through a stellar launch event. Here are a few ideas to help you get started.… more
Oct 25, 2023
Generation Z, commonly defined as those born between 1996 and 2012, is the most diverse generation in history, having grown up with technology embedded into their everyday lives and being more socially and environmentally conscious than previous generations.  As a result, the needs and interests of Gen Z are quite different from other generations, and event planners must understand their unique characteristics to make events more relevant and appealing to them.   Here are eight key characteristics of Gen Z that event organizers should consider when planning events that cater to this… more
Oct 18, 2023
If you’ve worked in the meeting and events industry, you know that the only thing that is constant is change. And the past three years have been no exception. With meetings and events back in full swing, we are seeing some lingering impacts from COVID days that seem to be sticking around for the long haul. Perhaps the most notable: The shortening of the planning and booking window. Prior to the pandemic, events were typically booked 12-18 months in advance, however, since the pandemic, this booking window has often been reduced to six months or less. Whether an event is for 15 or 600, this… more
Oct 11, 2023
Building a brand requires a comprehensive look at your organization’s past, present and future. A significant amount of time, resources and discipline are necessary in order to implement a branding strategy that exemplifies the spirit of your mission and communicates that to your employees, your clients and the world beyond the show floor. The result will be a stronger organization, inside and out, that boosts staff morale, drives new business opportunities and spurs new innovations and partnerships for years to come.  Here’s a blueprint to start elevating your brand today – for tomorrow’s… more
Oct 04, 2023
Experiential events can be powerful tools for engaging customers with your brand and building loyalty. But what is it about experiential events that make them so compelling? It’s no secret that emotions play a big role in how we think, feel and act when attending an event. Understanding the psychology behind why people respond well to certain elements of your event can help you build unforgettable campaigns that leave a lasting impression on your visitors.   Here are six ways human emotions drive impactful campaigns and shape consumer behavior. 1. Emotional Decision Making Emotions… more
Sep 27, 2023
You’ve mapped out your annual sales conference for months. Now, it’s finally here — and it’s heading quickly toward being a disaster. Is there anything you can do so it doesn’t ruin the attendees’ experiences, your company’s reputation and next year’s turnout? The answer is certainly “yes,” but there’s a caveat: You must be willing to show major flexibility. Event planning isn’t an exact science. Something could go awry at the last minute, no matter how much you prepare. Adaptability will help you and your team navigate the rockiness swiftly and — if all goes well — without any guests… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.  Remodeled Guest Rooms MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more