Jan 20, 2025
The Consumer Electronics Show brought a hotbed of innovation to 12 different venues scattered across the Las Vegas strip. The city is already busting at the seams with hotels, restaurants, and other engaging experiences vying for tourists’ attention, but during CES 2025, which ran January 7-10, these 10 activations and events won the attention of more than 141,000 onsite attendees and media outlets for their innovation, photo worthiness, and plain ‘ole cool touches of experiential.
Keep scrolling to see what we’re talking about, plus get an inside look at how the events teams behind each… more
Jan 07, 2025
Whether it’s the Real Housewives franchise, Below Deck, Married to Medicine, or Southern Charm, Bravo’s suite of reality series has garnered passionate fan bases over the years. Bravo has celebrated these fandoms through experiential marketing—a strategy that the NBCUniversal-owned company has continued to expand since launching BravoCon in 2019.
After the network put BravoCon on pause in 2024 (the three-day fan convention is set to return to Las Vegas in 2025), Bravo used the hiatus to create new in-person experiences designed to immerse fans into the world of its shows. These have… more
Jan 03, 2025
Now in its 13th year, Amazon’s AWS re:Invent conference merged old and new for more than 60,000 in-person attendees at The Venetian Resort Las Vegas. Held Dec. 2-6, the event—Amazon's largest of the year— “focused on innovating and strengthening AWS building blocks for customers while adding several new ones,” said Tom Soderstrom, a director and enterprise strategist at Amazon Web Services, a subsidiary of Jeff Bezos’ e-commerce giant that provides cloud computing services.
Those “building blocks,” Soderstrom explained, spanned “computing, database, storage and inference to support every… more
Dec 20, 2024
How Event Leaders Exchange Embodied the Theme of “Growth” at its Inaugural European Summit in Berlin
Event Leaders Exchange (ELX) and its invitation-only community for heads of events programming is no stranger to taking things globally. For the first time ever, however, it brought its band of event-industry visionaries together in real life at the ELX European Summit 2024, held Dec. 4-6 in Berlin, Germany.
The to-do adopted the theme of “GROWTH” to specifically tailor an itinerary for 24 of the world’s top-tier event professionals. But because ELX operates under the Chatham House Rule, a globally recognized informal agreement that allows participants to share information from a meeting… more
Dec 16, 2024
When stakeholders invest the time and budget to bring people together face-to-face, they want to know they achieved their goals. It’s not enough simply to host an event; organizations need to be able to measure its impact. But measuring the impact of a networking event takes some extra effort.
On a recent MeetingsNet webinar that examined the why and how of networking events, Cvent’s Carisa Bartelt, manager, industry marketing, spent some time discussing this crucial measurement question.
“Whether it’s driving leads, accelerating deals, or supporting customer retention, when it comes to… more
Dec 09, 2024
When it comes to holiday party planning, companies are still feeling the ripple effects of the pandemic. From return-to-office mandates to fully remote workforces, corporate gatherings are a bit like choosing your own adventure. One size does not fit all.
But there are some common trends that industry pros are noticing this year including smaller gatherings and retro themes. Here’s a rundown of the top corporate holiday party trends of 2024:
Smaller, more intimate settings are in high demand this year.
As has been the case over the last several years, companies are continuing to lean… more
Dec 06, 2024
Corporate event planners are struggling to implement sustainable practices and next-gen technology while maintaining traditional event planning priorities, according to the latest ICERESEARCH Annual Benchmarking Report, which details the greatest challenges and emerging trends currently impacting event planning within the corporate event sector in the UK, North America, and Europe.
Developed by the In-house Corporate Event (ICE) community of corporate event planners in partnership with Cvent, the 2024 benchmarking report is based on survey responses from planners across the three regions… more
Nov 25, 2024
Cvent flexed its muscles as a global leader in event management during the milestone 25th iteration of its annual meetings, events, and hospitality technology conference, Cvent CONNECT Europe.
Held Nov. 5-7 at the Hilton London Metropole, this year’s Cvent CONNECT Europe was the software giant’s largest yet, with more than 1,500 industry professionals onsite and thousands more tuning in virtually. Rachel Andrews, Cvent’s senior director of global meetings and events, attributed the 15% year-over-year attendance surge (there were roughly 1,300 in person in 2023) to the company’s increased… more
Nov 22, 2024
Fal.Con, cybersecurity platform CrowdStrike’s annual conference, has seen some impressive growth over the last few years. In 2022, the show welcomed 2,800 attendees; then 4,000 attendees in 2023; and now 6,000 attendees at this year’s show, which took place in September at ARIA Resort & Casino in Las Vegas.
The 2024 iteration of the show was a master class in creative problem-solving, especially in terms of spatial design. Experiential agency VDA led the production of the event, which featured a trade show floor of customer booths from the likes of Mercedes and Mattel, a dome-shaped… more
Nov 14, 2024
Organized by Informa Markets with Informa Connect as co-organizer, Connect Marketplace Hong Kong is launching March 19-21, 2025, at AsiaWorld-Expo. The inaugural Asia Pacific event for the Meetings, Incentives, Conferences, and Events (MICE) community marks the debut of Connect Marketplace in Asia, aiming to elevate experiences and shape the future of the industry.
With the theme “Your Bleisure, Our Pleasure,” the event will serve as a platform for the global meetings industry, tourism authorities, and related stakeholders to connect, collaborate, and build relationships that will redefine… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more