Oct 08, 2018
Last October, I wrote about Haute Dokimazo, the unconference for event marketing industry professionals.  Since writing about the Haute Dokimazo events, I’ve wanted to experience one for myself. I got my chance at the ILEA Live conference in Aug. 2018, with a “Haute Dokimazo Solutions Marketplace” workshop. The concept of the “unconference” isn’t new. What is different is the way that the team behind Haute Dokimazo delivers it. They describe it as a vibe, a feeling, a culture — but I chalk a lot of it up to the founders’ high energy and infectious spirit of fun. Within the past year, two of… more
Oct 01, 2018
Let’s face it. We’re all busy and perhaps no more time-strapped than in December, holiday party season. Whether planning an employee party or a client event, corporate event planners are tasked with creating holiday events that draw people in during this busy time and show the company’s appreciation. Kristina Valente, head of events and sponsorships at BNY Mellon Wealth Management points out that not only is everyone pressed for time around the holidays, but their attention spans are getting shorter. “Making those that attend events know that you value their time and are going to fill it… more
Aug 30, 2018
Exhibiting internationally is a big opportunity for many marketers looking for global awareness. But for even the most experienced trade show managers, exhibiting in another country can bring unexpected challenges.   Exhibitors can’t simply replicate what they’ve done in the United States.  It’s important to understand the differences in meeting experiences in different countries and know the best strategies and tools to use to address these nuances.  There are three key areas to focus on to prepare for international exhibiting: exhibit stand space, construction and services; budget and… more
Aug 03, 2018
Creating experiences that appeal to multicultural audiences and meeting the logistical challenges of planning in a foreign country are becoming more routine than ever for corporate meeting planners. In recent years, corporations are investing more in events of all sizes in locations around the globe. In the 2018 Global Meeting and Events Forecast, Issa Jouaneh, senior vice president and general manager at American Express Meetings & Events wrote, “Looking ahead to 2018, the meetings and events industry is thriving. We are seeing steady and increasing investment as meetings are viewed… more
Jul 06, 2018
MCI has added the Middle East-based ONE Communications and Marketing Group (ONE CMG) to its portfolio of brands. ONE CMG is formed of industry leading agencies across advertising and brand communications, digital marketing, content marketing and video production, public relations, events and publishing. The acquisition brings Turret Media, Saluki Media, tmh, ONE PR and ONE Digital under the MCI umbrella. Ajay Bhojwani, managing director of MCI Middle East, believes that the collaboration with ONE CMG will further strengthen MCI’s presence within the region.  “It not only increases our… more
Jun 04, 2018
A “pep rally,” according to the Merriam-Webster dictionary, is an event before a school sports event that is meant to get students and fans excited and to encourage the team to win; also: a similar event in which speakers try to get a group of people excited and enthusiastic about something. Meeting Professionals International (MPI) drew upon both of those definitions when designing its 2018 World Education Congress (WEC), held in Indianapolis. Indianapolis, or Indy as it is affectionately called, is of course known for sports. The conference Pep Rallies replace the traditional keynote with… more
May 31, 2018
Bringing a brand story to life within a physical location is the ultimate goal of all corporate events. Bespoke, a custom fabrication and full-service production support shop recently launched by SET Experience Group, aims to do just that. SET Experience Group is a full-service brand experience agency that also includes SET, SET Live, and ASK. Launched in partnership with New York-based Project Visual, Bespoke was created to address clients’ growing needs for a fabrication shop that includes services such as project management, production, digital experiences and installation all under one… more
May 11, 2018
Have you ever held your incentive program – or considered holding it – in an unusual venue?  Unique, unusual, and unexpected are all words used to describe venues that fall outside the boundaries of the typical hotel, ballroom or convention center facility. Many incentive planners are looking to develop programs that can provide unique, immersive and exceptional experiences to their groups. One such unexpected location is aboard a cruise ship. River cruising is a hot new trend for meetings and incentives. Companies spanning industries including finance, tech, healthcare, auto, and… more
Apr 18, 2018
When disaster strikes, people need to know what is happening and how they should proceed. In late February, I attended a workshop at the MPINCC Annual Conference & Exhibition entitled “Crisis Communications: The Most Important Tweet.” Alex Plaxen, MTA, president and founder of Little Bird Told Media, initially asked three questions of the event professionals in the room: “Do you have a crisis communications plan in place?” “Who executes your plan?” “What are your vulnerabilities?” You are responsible for the safety and well-being of your attendees. In the event of an emergency, people… more
Apr 10, 2018
One of the keys to event success is understanding your attendees. Who are they, why are they registering for your event, and what do they hope to take away when the event is over? Knowing the answers to these questions will help you design an event that will exceed your attendees’ expectations. For corporate events, it’s common to design content around your attendee personas or audience segment, but have you thought about your attendee profiles when designing the event experience? The American Express Meetings and Events 2018 Global Meetings and Events Forecast includes a section titled “… more