May 16, 2024
What’s trending in corporate events from the third-party planner perspective?
Microdosing content, bespoke experiences and renting with cause, said MCI Group Vice President Corporate Agnès Canonica (AC), who produces internal and external events for corporate clients across diverse industries, including healthcare, technology, financial and automotive.
MCI Group, which touts itself as a global next-gen platform for marketing innovation and breakthrough communication in the digital age, has 1,650 employees across offices in 60 countries, according to its website.
The 35-year-old global… more
May 06, 2024
When Usher took the stage on Sun., Feb. 11, at the 2024 Super Bowl halftime show at Allegiant Stadium in Las Vegas, Promotional Products Association International (PPAI) Show Manager Ashley Van Der Stuyf was one of 129.3 million people who tuned in to watch the performance. Once she took a look at the elaborate staging and production, she understood why the NFL canceled the association’s contract to host a party at the venue scheduled for less than a month before the big game.
But it wasn’t an easy pill to swallow when she got the news on Nov. 8, about 60 days out from the Ultimate Tailgate… more
May 02, 2024
Let’s start with this statistic: On average in 2023, 45% of conference attendees delayed registering until four weeks or less before an event.
That’s among the eye-popping findings in a new Registrations Insights Report from experience design company Maritz, the result of a deep dive into more than 360,000 attendee registrations across 30 trade shows over the past few years.
The report looks at registration pacing, which attendees are most likely to register late and why, and how to adapt to this changing attendee behavior. Significantly, the authors also work to reframe the discussion… more
Apr 22, 2024
In celebration of Earth Day 2024, we want to share highlights from our latest podcast interview with Honeycomb Strategies CEO and ASM Global Chief Sustainability Officer Lindsay Arell. These 10 takeaways highlight the multifaceted approach to sustainability in events, encompassing operational changes, partnerships, transparency and a broader industry shift towards sustainable practices.
1. Integration of Sustainability Practices: Natural Products Expo West is one trade show that’s leading by example. The trade show has successfully integrated sustainability practices into nearly every aspect… more
Apr 16, 2024
Approximately 2,000 attendees, including 800 hosted buyers gathered at The Venetian in Las Vegas for Connect Spring Marketplace April 2-4. Owned by Informa, the event connects meeting buyers and suppliers for one-on-one conversations, but also weaves in educational opportunities; a trade show featuring destinations and fresh experiential ideas; and after-hours networking events.
Here are some of the fresh ideas and classic events that made Connect Spring Marketplace a success.
More Cowbell!
The eTourism Summit, an event for destination marketers co-located with Connect Spring Marketplace,… more
Apr 15, 2024
While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace inflation, according to the findings of the Annual Survey of Exhibition Rates. The Exhibitor Advocate — a non-profit organization dedicated to providing industry stakeholders with expert advice, research and tools to amplify the voice of exhibitors — has released its latest survey that analyzes labor and equipment costs across 24 major U.S. cities.
This year’s report demonstrates that while corporate events continue to be a valuable sales and… more
Apr 12, 2024
What are the top trends expected to have the biggest impact on the meetings and events industry in 2024 and beyond?
Meeting planners are expecting live event attendance to grow over the next three years, but they are also facing rising costs, a wider impact on destination selection due to politics and a growing importance of diversity, equity and inclusion (DEI) of meeting attendees and speakers, according to the 7th Annual State of the Meetings & Convention Industry.
Conducted by creative insights firm Future Partners in collaboration with travel and tourism strategic marketing… more
Apr 02, 2024
As an annual international day of advocacy that showcases the incredible and undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses, communities and the global economy, Global Meetings Industry Day (GMID) will once again gather event industry professionals virtually and in person on Thurs., April 11 to communicate and celebrate the importance of the events industry.
An initiative of Meetings Mean Business (a division of U.S. Travel), the event is again being hosted virtually by Meeting Professionals… more
Mar 29, 2024
For organizers who are truly serious about sustainability and lowering the environmental footprint of their trade shows, meetings and events, incorporating plant-forward menus is more than a culinary trend — it’s a strategic choice that aligns with broader societal shifts, especially among younger generations. By making this change, event organizers can not only enhance the attendee experience but also cut carbon and costs while contributing to a more sustainable and equitable world.
The demand for plant-based options is growing steadily, driven by a combination of health concerns,… more
Mar 18, 2024
How do you take your corporate event from good to great? The first step is understanding your audience, advised Senior Event Marketing Leader Kimberly Kee — who has managed event programs for MCI, Hughes, Boeing, Arrow and TeamViewer — during a session at EXHIBITORLIVE 2024.
“Be prepared to ask a lot of questions to find out where you need to focus your planning priorities,” she said. “Understand both objective and subjective data by using online survey tools combined with more personal tactics.”
Here’s an overview of nine more steps for planning a great corporate event.
1. Event branding… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more