Event Planning

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May 20, 2020
The word of the day in events is virtual (usually prefaced by “pivot to”) And there’s no doubt about the fact that virtual — or in future, hybrid — events will help event organizers reach a wider audience. But what are attendees looking for in their virtual events, and when it’s safe to meet again, what will attract them? Two recent studies conducted by CensusWide for PromoLeaf may shed some light.  A survey on conference attendee preferences conducted in April provides data to help event planners and marketers plan virtual events that will have a better chance at attracting an audience. It… more
Apr 22, 2020
 To bring a smile to your face during challenging times, read on to learn about event organizations, venues and companies that are setting a positive example of human compassion and charitable giving in-action. GPHA Launches Hospitality Workers Relief Fund  The Greater Philadelphia Hotel Association is seeking donations to assist with purchasing gift cards for local grocery stores and pharmacies to distribute to Philadelphia hotel, Pennsylvania Convention Center and Independence Visitor’s Center hourly employees who lost their jobs due to COVID-19.  The program’s goal is to raise a minimum… more
Apr 13, 2020
More than 400 event professionals joined the “Ask CEMA Live!” webinar on April 9. The first in an ongoing series from CEMA, the webinar featured a panel of event marketers discussing the current challenges in the industry and how they are addressing events in this uncertain time. CEMA CEO and President Kimberley Gishler explained the concept of the series as a platform for all to maintain a feeling of community. “You are not alone, we are all very much in this together,” she said. “Now is a perfect time for us to break down the walls and have everyone come together and help each other out… more
Mar 16, 2020
With trade shows and conferences of all sizes being canceled or postponed due to travel restrictions and COVID-19 health concerns, event planners are scrambling to take their live events digital to meet the needs of their audiences. While nothing beats the power of face-to-face meetings, given the choice between hosting a virtual event or nothing at all, it makes sense event organizers are taking full advantage of digital tools like video conferencing and online marketplaces, and streaming keynote speakers and educational sessions.  But what if your event doesn’t have an established digital… more
Mar 09, 2020
More than 2,200 event professionals attended the Events Industry Council live webinar, “COVID-19: Discussion of Critical Insurance and Legal Considerations for Event Professionals” webinar on Friday, March 6.   The webinar featured hospitality attorney Barbara Dunn, a partner in the Chicago office of Barnes & Thornburg LLP, and Tyra Warner, department chair of hospitality and tourism management at College of Coastal Georgia. Alisa Peters, senior global account manager for Experient, a Maritz Global Events Company and chair-elect of EIC’s CMP Governance Commission, facilitated.  EIC CEO… more
Feb 20, 2020
When I first learned about Chicago Planner Master Class, I was intrigued. Put on by Ateema Media & Marketing, this series of events designed specifically for professional event planners and event marketers isn’t a typical talking-head education session or a loose networking opportunity. Instead, events (which take place several times a year) are structured as a brief introduction from a partner sponsor followed by 10 roundtable discussions on topics pre-selected by attendees. I attended my first one this week and not only did I learn a lot, I was also impressed with the layout and flow… more
Feb 19, 2020
We recently wrote about why event industry organizations should implement green teams — cross-functional groups that identify and implement ways to help the organization operate in a more environmentally sustainable fashion. While a green team might typically be internal to one specific organization or venue, in the events world, the best results come from extending those teams to encompass all key stakeholders responsible for executing a specific event. In many cases, while these green teams are still voluntary, the responsibilities are seen as being part of the job function and may not… more
Green Team
Feb 11, 2020
Sustainable practices are fast becoming a must for events. According to the Eventbrite 2020 Event Trends report, 59 percent of North American event professionals are taking steps to improve the environmental impact of their events — up from a mere 6 percent in 2019.  Additionally, an overwhelming majority — or 93 percent — of hosted buyers and visitors who attended IMEX 2018 said they are interested in planning events in a more sustainable matter, according to post-event survey results. One of the ways corporations, associations, event venues and suppliers are codifying those intentions is… more
Jan 29, 2020
Haute Dokimazo held its first-ever Secret Family Reunion in November 2019, bringing together more than 80 senior event, marketing and business professionals for a conference unlike any other. In a private screening at the 2020 Sundance Film Festival this week, The Aperture Pill debuted a short documentary film chronicling the event.  For those who aren’t familiar with the event, here’s a recap. The Concept Haute Dokimazo co-founders Nicole Osibodu, Liz Lathan and Tom Spano say that they were inspired to create an event that would show the possibilities inherent through human connection. “… more
Jan 07, 2020
Philadelphia’s walkability, history and culinary ingenuity make the city appealing to corporate groups. Not just a historic meeting location, it’s also a foodie’s paradise, perfect for hosting memorable group meals.  The city is known for having one of the top restaurant communities in the U.S. In 2019, Israeli small-plate-driven Zahav took the James Beard Award for outstanding restaurant. And Cadence, an upscale American prix fixe BYO eatery, was named best new restaurant by Food & Wine magazine. “Philadelphia has been a captivating destination for meetings, conventions and events for… more