May 28, 2020
Earlier this month, the Global Biorisk Advisory Council announced the GBAC STAR facility accreditation, which establishes protocols, procedures and systems for event facilities such as convention centers to help control risk associated with infectious agents, such as COVID-19. Complementing that accreditation is a new set of guidelines from event experience company PSAV that is designed to be part of a system to help event venues adapt to the changing landscape for meetings and events. MeetSAFE, announced earlier this month, is a set of tools focused on redesigning events to deliver on the… more
lightbulb, idea, brainstorming
May 22, 2020
The rules for meetings are in a state of flux. Various organizations, coalitions and task forces are working through the ramifications of holding events where addressing health and safety concerns is a top priority. This means rethinking everything — from where to how to when you hold your meetings — within a new framework. That was the main tenet of this week’s IACC Americas Virtual Connect event, held May 18-21. Virtual Connect sessions covered future meeting and conference venue space design, designing inclusive menus and delivering personalized food and beverage experiences, virtual… more
buffet
May 21, 2020
The COVID-19 pandemic has event organizers rethinking every component of live events, including food and beverage. With convention centers such as Georgia World Congress Center in Atlanta winding down makeshift hospital operations as they prepare to reopen for meetings, conventions and trade shows later this year, catering companies are being forced to address every component of how they’ll serve guests again, too. But will event F&B ever be the same? What’s on the plate may look similar, but how it’s served will be forever changed. For starters, catering teams are going to be charged… more
handshake through a laptop
May 20, 2020
The word of the day in events is virtual (usually prefaced by “pivot to”) And there’s no doubt about the fact that virtual — or in future, hybrid — events will help event organizers reach a wider audience. But what are attendees looking for in their virtual events, and when it’s safe to meet again, what will attract them? Two recent studies conducted by CensusWide for PromoLeaf may shed some light.  A survey on conference attendee preferences conducted in April provides data to help event planners and marketers plan virtual events that will have a better chance at attracting an audience. It… more
Apr 22, 2020
 To bring a smile to your face during challenging times, read on to learn about event organizations, venues and companies that are setting a positive example of human compassion and charitable giving in-action. GPHA Launches Hospitality Workers Relief Fund  The Greater Philadelphia Hotel Association is seeking donations to assist with purchasing gift cards for local grocery stores and pharmacies to distribute to Philadelphia hotel, Pennsylvania Convention Center and Independence Visitor’s Center hourly employees who lost their jobs due to COVID-19.  The program’s goal is to raise a minimum… more
Apr 13, 2020
More than 400 event professionals joined the “Ask CEMA Live!” webinar on April 9. The first in an ongoing series from CEMA, the webinar featured a panel of event marketers discussing the current challenges in the industry and how they are addressing events in this uncertain time. CEMA CEO and President Kimberley Gishler explained the concept of the series as a platform for all to maintain a feeling of community. “You are not alone, we are all very much in this together,” she said. “Now is a perfect time for us to break down the walls and have everyone come together and help each other out… more
Mar 16, 2020
With trade shows and conferences of all sizes being canceled or postponed due to travel restrictions and COVID-19 health concerns, event planners are scrambling to take their live events digital to meet the needs of their audiences. While nothing beats the power of face-to-face meetings, given the choice between hosting a virtual event or nothing at all, it makes sense event organizers are taking full advantage of digital tools like video conferencing and online marketplaces, and streaming keynote speakers and educational sessions.  But what if your event doesn’t have an established digital… more
Mar 09, 2020
More than 2,200 event professionals attended the Events Industry Council live webinar, “COVID-19: Discussion of Critical Insurance and Legal Considerations for Event Professionals” webinar on Friday, March 6.   The webinar featured hospitality attorney Barbara Dunn, a partner in the Chicago office of Barnes & Thornburg LLP, and Tyra Warner, department chair of hospitality and tourism management at College of Coastal Georgia. Alisa Peters, senior global account manager for Experient, a Maritz Global Events Company and chair-elect of EIC’s CMP Governance Commission, facilitated.  EIC CEO… more
Feb 20, 2020
When I first learned about Chicago Planner Master Class, I was intrigued. Put on by Ateema Media & Marketing, this series of events designed specifically for professional event planners and event marketers isn’t a typical talking-head education session or a loose networking opportunity. Instead, events (which take place several times a year) are structured as a brief introduction from a partner sponsor followed by 10 roundtable discussions on topics pre-selected by attendees. I attended my first one this week and not only did I learn a lot, I was also impressed with the layout and flow… more
Feb 19, 2020
We recently wrote about why event industry organizations should implement green teams — cross-functional groups that identify and implement ways to help the organization operate in a more environmentally sustainable fashion. While a green team might typically be internal to one specific organization or venue, in the events world, the best results come from extending those teams to encompass all key stakeholders responsible for executing a specific event. In many cases, while these green teams are still voluntary, the responsibilities are seen as being part of the job function and may not… more