May 15, 2024
In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, thereby transforming event experiences and marketing strategies. Let’s dive into how you can leverage QR codes to elevate your event, making it not just memorable but also a treasure trove of data and insights. Beyond the Blip: Understanding the QR Code Advantage QR codes are more than just digital barcodes; they are powerful tools that can significantly enhance event marketing efforts. Their… more
May 08, 2024
In today’s global business landscape, it’s more important than ever to be able to communicate effectively with people from all over the world. When planning an event with a global audience ­– whether a small meeting, large conference or trade show – it’s important to consider how you will engage all your participants.  Multilingual translation and interpretation solutions have come a long way in recent years, making it possible for presenters and speakers to reach a greater audience than ever before. However, there are some challenges and considerations to be aware of when choosing the most… more
May 01, 2024
Through being in a variety of leadership positions and working closely with other businesses, I’ve seen firsthand the difference in success between companies that prioritize company culture and those that don’t. Many focus their budget on marketing and sales, overlooking the necessity of a happy and loyal team. Investing in employees is key, as low morale often leads to challenges and high turnover rates, which wastes time and resources. By prioritizing employee satisfaction and engagement, retention rates improve, driving motivation, productivity and ultimately, business growth. Improving… more
Apr 24, 2024
Do you have a post-event strategy? While we pour our time, energy, creativity and strategic thinking into maximizing pre-registrations, there's so much untapped value post-event. Here are my top five ideas to include in your post-event plan: Build deeper connections and reward loyalty Send personalized thank you notes to your event stakeholders, share event highlights and keep them informed about future events. Enroll attendees in a loyalty club and acknowledge their importance to the brand. Appreciate them, and you’ll increase advocacy and future commitment. Gather valuable… more
Apr 17, 2024
Events are a critical part of the corporate ecosystem, and especially the marketing ecosystem. However, as valuable as events are for forming long-term business partnerships and ensuring loyal customers are provided with a unique experience, there are considerations to be made around environmental impact.  On average, event attendees produce over four pounds of waste per day. While event professionals have taken the right steps to reduce their environmental impact, there’s still progress to be made. While some factors, such as carbon emissions from travel, are difficult to control, there… more
Apr 11, 2024
As we all navigate the shifting scientific studies, expectations and regulations around business and sustainability, environmentally-focused events stand out as lighthouses of innovation and green practices.  What are environmentally-focused events? These are trade shows, exhibitions and conferences that aren’t just events. They’re opportunities. They’re your chance to dive into the world of sustainable events to learn, connect and come away inspired. Let’s walk through the highlights of these events and discover how you can bring their insights into your work. 1. Discover Renewable Energy… more
Apr 03, 2024
Events have the power to shape opinions and behaviors, and by aligning with the United Nations Sustainable Development Goals (UN SDGs), the sector can play a significant role in promoting global sustainability and societal well-being, both within itself and among the industries it serves.     By prioritizing the UN SDGs, events can raise awareness, facilitate dialogue and drive action towards achieving these important goals. Events provide a unique opportunity to engage diverse audiences and inspire positive change, whether it’s promoting responsible consumption, gender equality or climate… more
Mar 27, 2024
Last June, nearly 100 business events industry leaders and advocates went to Capitol Hill to ask their members of Congress to do three important things: Encourage the Federal Trade Commission (FTC) to finish its proposed anti-scammer rule Advance legislation to help our industry train the next generation workforce Introduce legislation to help bring down visa wait times. So, what has happened since then? In February, the FTC finalized its Government and Business Impersonation Rule, which takes effect on April 1 and will go after scammers who impersonate businesses in our industry.  In… more
Mar 20, 2024
Are you running events with a small team? Many event marketers and event managers I've talked with are in a similar situation. They rely on coworkers in other departments with limited event knowledge to help on event day. Sound familiar? If you're nodding right now, here are five recommendations on how to execute on-site with a small staff. 1. Leverage Technology Automate tasks — from attendee registration to feedback collection — with an event management platform. A link to my platform recommendations is available here. Skip manual check-in or pre-print/name badge stuffing. Go with on-… more
Mar 13, 2024
As events continue to be a hub of excitement and collaboration for many, it’s important to be aware of the impact they present. Understanding the amount of greenhouse gas (GHG) emissions produced and how much waste is being expelled during an event is just one of the steps in creating a more sustainable path going forward.  Sustainability is more than environmental action, it has four pillars. Environment is one focus area and the other three focus on Human, Social and Economic improvement. While attendees can try their best to be cognizant of these and refrain from wasting what they don’t… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.   New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, more