EXPERTS & OPINIONS
Jan 15, 2025
The medical meetings industry stands at a crossroads, with its future shaped by political, economic, and social factors. Whether under the influence of Trump, Kennedy, or Oz, planners must remain agile, embracing new trends while ensuring that the core values of scientific rigor, transparency, and inclusivity are upheld. By fostering dynamic and forward-looking discussions, the industry can continue to serve as a vital platform for advancing global healthcare and public health priorities.
Donald Trump’s influence on the medical meetings industry will depend on multiple factors, including his… more
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Jan 02, 2025
The physical event circuit has made a strong comeback after years of disruption caused by COVID-19. But even with the resurgence of in-person gatherings, the virtual event space continues to thrive as evidenced by 93% of event marketers planning to invest in virtual events through 2025.
As virtual events shift from being an alternative to in-person gatherings, they must evolve to engage audiences effectively on their own terms. For corporate organizers who prefer the pre-recorded session approach, they can achieve this by focusing on the most substantive element of virtual events: video… more
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Dec 11, 2024
When you plan and execute four signature events for two different audiences in 12 months, a few key learnings rise to the top. At Maritz, we know that every event is a chance to learn more about our guests and adapt to their individual wants and needs. With that in mind, here are three things that can help set your event apart from the rest.
Design your agenda for maximum engagement and maximum downtime.
Keep the sessions short and sweet–you’d be surprised how succinct people can be when the clock is running.
Provide ample breaks. Guests want to be at your event, but they also… more
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Nov 26, 2024
When it comes to corporate events, planners and marketers can sometimes get stuck with all their focus on one audience: the attendees. While the attendee experience should be top of mind, speakers are another important eventgoer who often gets overlooked.
Speakers are the driving force behind the content that shapes an event’s success. They invest significant time and energy, often juggling their regular responsibilities to share their expertise and insights. Beyond the nerves of presenting, they manage everything from crafting engaging content to coordinating technical details. Since… more
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Nov 13, 2024
After a global pandemic changed the events industry forever, corporate event planners now face growing pressure to demonstrate their value through measurable outcomes. Yet only 31% of marketers are satisfied with their ability to unify customer data, according to Salesforce’s State of Marketing Report. This challenge is especially evident for corporate event planners managing vast amounts of data, from registration to session attendance and post-event surveys.
To unlock the potential of this data and deliver personalized, impactful experiences, a strategic approach to collecting, analyzing… more
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Oct 30, 2024
MAD Event Management recently hosted the 2nd annual Sustainable Events Summit, which brought together leading industry associations, event organizers, suppliers, and more to share best practices and innovations in the growing field of sustainable event management.
As with many conversations about sustainability, especially around election time, politics and policy were front and center. Why? In 2024, 2,841 bills related to climate policy were introduced in state legislatures nationwide, with 312 of them becoming law. On Capitol Hill, 738 climate-related bills have been introduced thus far… more
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Oct 22, 2024
The hospitality industry has seen a sharp increase in demand as in-person events have rebounded. This resurgence, coupled with inflationary pressures, has driven rates to unprecedented levels. In fact, according to Costar, groups rates are 5% higher than last year and an incredible 30% higher than 2019. By comparison, transient rates are up 1% year over year and 18% over 2019.
As meeting planners, you are no stranger to the ever-changing dynamics of the hospitality industry. The strength of group demand combined with the resurgence of business transient is placing increased pressure on… more
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Oct 10, 2024
Securing sponsorships is a critical component of successful event management. While traditional methods like offering booth space and logo placements are effective, today's competitive landscape demands more innovative and personalized approaches. Here are five less obvious strategies for event organizers to enhance sponsorship sales, leveraging event tech and personalization to create compelling offers.
1. Leverage Personalization in Sponsorship Packages
Sponsors are more likely to invest when they feel the opportunity is tailored to their specific needs and goals. Here’s how to… more
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Sep 25, 2024
Events are an integral part of our society – from the concerts and community functions we attend to industry conferences and work meetings. In the corporate space, whether B2C or B2B, events are used by companies and marketers as a tactic to engage with potential and current customers and to harvest additional data that drives personalization for future touchpoints.
While the value of events for driving new leads and engaging customers is indisputable, there are a lot of details that go into ensuring a successful event, including making sure it’s an equitable experience for all attendees.… more
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Sep 11, 2024
From bringing back international exhibitors and attendees to attracting and training the next-generation workforce, there is a lot happening in Washington, DC that will impact the future of the trade show industry.
While ECA brings industry leaders and advocates to our nation’s capital annually for Legislative Action Day, we know that not everybody can take time away from their shows to take part.
Enter the ECA Advocacy Network, ECA’s brand new one-stop digital advocacy platform!
Going forward, the ECA Advocacy Network will be the hub for ECA’s advocacy programs where you (yes, you… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more