Catie Henderson is the Director of Product Management at GlobalMeet, a leading virtual event technology company with a scalable, flexible, and secure hybrid event streaming platform built and supported by experienced event experts. Catie has a decade of experience building, innovating, and establishing product development life cycles and solutions for organizations across industries including education technology, finance, health, SaaS, and event technology.
The ongoing technological transformation of events is a major reason why more and more enterprises are making virtual events a core part of marketing and sales strategies. With an increasing number of businesses embracing virtual events, the industry is experiencing rapid growth, growing at an estimated CAGR of 25% from 2024 to 2031.
From virtual conferences to company meetings to product launches and more, enterprises are leveraging virtual event technologies as powerful tools for connecting and engaging with key audiences.
As event technology continues to evolve, new trends and innovations are creating new possibilities for not only connecting and engaging with key audiences but also expanding event reach. To deliver more engaging and impactful virtual events in 2025, companies can leverage evolving virtual event technology trends and innovations aimed at:
In 2025, the lines between live and on-demand event content will continue to blur. Anytime, anywhere access to content is changing the way event content is consumed. Providing access to on-demand event content adds a level of flexibility and convenience that can significantly increase audience engagement, expand audience reach, and boost lead generation.
Attendee expectations for interactivity in events will continue to grow in 2025. Participants want to feel like they are part of an event, and interactive elements are key to making this happen.
Gamification, which incorporates fun elements such as quizzes and challenges, is one strategy for encouraging participation and fostering connections that boost engagement and interaction in virtual events.
To further increase interaction in virtual events, AI-powered matchmaking will increasingly be used in the coming year to facilitate networking. AI algorithms can analyze attendees’ profiles and pair them with participants who have similar backgrounds, challenges, or goals to enable more relevant and impactful connections.
In today’s digital-first world, nearly every business operates on a global scale, and event technology is empowering enterprises to take their events worldwide. A more global audience requires event technology with automatic caption and translation capability to make events accessible to non-English speakers. Real-time translation capabilities in virtual event platforms will be critical in 2025 for breaking down language barriers and broadening audience reach.
Analytics capabilities in virtual event platforms will continue to advance, providing event data, metrics, and insights that help optimize attendee experiences and refine future events. More than just a report, analytics surface valuable data on audience engagement, interests, preferences, and behaviors.
With the recent demise of third-party cookies, audience information captured by virtual event technology provides the data-driven insights needed to tailor content effectively, enable informed decision-making, optimize marketing and engagement strategies, and drive lead generation.
In 2025, virtual events will continue to be a powerful source of digital touchpoints and data that can be used to turn event attendees into qualified leads.
Event data is a great resource for identifying prospects and potential prospects. Using this data, enterprises can optimize lead generation strategies in real-time, personalize follow-up communication, and generate a robust sales pipeline of marketing qualified leads. That not only keeps the sales pipeline full but helps convert leads faster, speeding up the customer acquisition process.
In 2025, staying ahead of trends and innovations in virtual event technology will be essential for brands to craft impactful events that deepen connections with key audiences and stakeholders, driving long-term success and engagement.
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