Sep 09, 2021
With the pandemic showing no signs of abating, the event tech boom is continuing to transform the way virtual and in-person gatherings are planned and experienced, as well as the way event professionals are skilling up. Check out some of the latest developments.   yellobox As the world gets back to in-person events, yellobox is persuading event professionals to think outside the box. The startup, which is the brainchild of tech entrepreneur Laurence Moore, launched in 2019 as a tool to seamlessly blend data sharing, digital marketing and lead-capture for in-person events into one opt-in… more
Aug 26, 2021
A working group organized by BPA Worldwide has come up with a solution for a pressing need that surfaced after one of the biggest pandemic pivots. An industry standard for reporting metrics was sorely needed for BPA-audited in-person shows that switched to virtual or hybrid events, along with maintaining status as an event approved by UFI, the Global Association of the Exhibition Industry. BPA iCompli Events provides verification of compliance with UFI industry standards for the measurement of trade show attendees and exhibitors. “During the pandemic, priority one was to establish a digital… more
Aug 24, 2021
For many event planners, the idea of planning, let alone pulling off a successful hybrid event is often viewed as a complicated and daunting task requiring a major learning curve to master. To help planners overcome their trepidation, move beyond theory and put hybrid events into action, U.K.-based virtual and hybrid event platform Glisser launched its first-ever hybrid event designed to provide corporate event planners with best practices for executing engaging and successful events with both digital and in-person audiences. Held July 13 in London, across the pond in New York City and… more
Aug 17, 2021
Global cloud-based, technology-enabled services leader Intrado has acquired Hubb, a leading provider of hybrid event management technology. Finalized Aug. 13, the acquisition opens the door for Intrado Digital Media to expand its leadership position as the world’s largest technology platform built for the omnichannel event marketplace. According to Intrado officials, the combined capabilities of Intrado Digital Media and Hubb will offer event planners a single source for unified on-site and online events, providing data and analytics across the entire event portfolio that offers valuable… more
Aug 12, 2021
Virtual and hybrid events continue to transform the industry at warp speed, with companies reshaping the way attendees interact and share information and the way event organizers plan truly engaging events. Check out some of the latest developments that are moving event tech forward. JUNO Creating lasting community ecosystems is at the core of digital experience platform JUNO. The company has just come full circle with the release of “From Here to 365,” a new guide to assist organizations with digitally transforming their events and driving year-round audience engagement. "From Here to 365… more
Aug 09, 2021
What used to be a regular sight gathers some attention during an interview with Encore President and CEO Ben Erwin. Namely, an employee is seen in the background walking down the hall. Slowly but surely, Erwin is calling in the troops for some limited office work. It may never be five days in the office again, but the blending of physical meetings with Zoom calls has begun. Hey — that sounds a lot like the events industry. There is no company touching as many meetings, events and trade shows as Encore.  Having announced major partnerships with both Cvent and Intrado Digital Media, Encore… more
5 Lessons for Marketing Virtual Events
Jun 28, 2021
In case you thought 2020 was a dream, consider the case of davies + dixon, one of the event industry’s premier digital marketing firms. Since the pandemic took hold in this country, the Seattle-based company has spent more than 400 hours supporting virtual event programming, reaching more than 30,000 attendees. Co-Founder Kelsey Dixon, an avid traveler, knows the in-person gatherings are coming back strong. She is also sure her organization, along with many others, is hardly through with digital programming. To wit, davies + dixon recently completed a white paper looking ahead to the future… more
Tech News: MeetingPlay Funding, Encore-Cvent and Explori-Evolvio Partnerships; Bizzabo and Event Farm Additions
Jun 25, 2021
Just because in-person events are returning doesn’t mean technology is going to take a back seat. The past few weeks have been filled with news of mergers, partnerships, innovation and the funding to make it all possible. See how the event tech world is positioning itself for the future of gatherings. MeetingPlay Hybrid technology company MeetingPlay has secured $75 million in funding from Sunstone Partners, a growth-oriented private equity firm focused on software and tech-enabled services companies. The move allows for vast expansion of MeetingPlay’s already impressive capabilities.… more
Amid the Hybrid Revolution, Confusion Muddles the Discussion
May 27, 2021
A large majority of events will have a blend of digital and in-person elements this year. Many event professionals expect this to be the case going forward. After that, there is a mix — or dare we say “hybrid?” — of opinions, confusion and certainty, according to a recent Swapcard survey studying hybrid events. The biggest takeaway is that three-quarters of the 364 respondents say they are planning to have virtual components of their program, but 30% don’t know how to define hybrid events. In part, that’s because there is not a one-size-fits-all solution to accommodating in-person attendees… more
May 20, 2021
Hubb CEO Allie Magyar knows first-hand what it’s like to face gender discrimination and unconscious bias in the technology world. In the early days of the event software company, she remembers being consistently asked to explain how she wouldn’t fail rather than how she would succeed, an over-arching attitude made more apparent by the prevalence of male-led companies able to raise large sums of money while female-led companies struggled to get investors. While she never let the naysayers stop her from turning Hubb into a successful event management platform, she still experiences the… more