Oct 07, 2019
Event organizers are taking note, as voice technology allows them to deliver personalized attendee experiences in a scalable way. We spoke with one search-marketing consultant and two event technology providers to learn how. Consider The User’s State Of Mind, and Google’s Goals Trade show marketers can increase the likelihood of showing up in Google by catering to voice searches. Google has recently introduced features such as the “featured snippet” and “people also ask” box as part of its goal to answer user queries directly on its site. Events can increase exposure and site traffic by… more
Sep 25, 2019
Entertainment and event technology solutions provider Production Resource Group and 3D Live, creator of 3D holographic LED display technology, have formed an exclusive partnership to provide 3D LED technology to live event clients. Via this partnership, PRG will offer 3D Live’s patented “holographic” 3D LED technology to live concert, corporate events and e-sports clients, and 3D Live will exclusively use PRG’s LED walls on its productions. “Most people have never experienced augmented reality such as this in any setting,” said Nick Jackson, senior vice president of PRG. “Our clients will… more
Sep 19, 2019
In an effort to solve the industry-wide challenges of digital event tool integration, in 2017 Freeman launched Fuzion by Freeman. The open product ecosystem is designed to give event managers the ability to choose and integrate the best-of-breed software solutions that work best for their programs. Establishing a common language that allows multiple software tools to talk to one another results in a more unified, meaningful view of events along with improved analytics. Now, to further improve and simplify the event technology selection process, Freeman has added a Fuzion event tech directory… more
Sep 16, 2019
Looking for an EventBot from Sciensio? You’ll now find the brand — and its chatbots — at 42Chat.com. Company officials say that the new name is inspired by three different things the number 42 represents: The meaning of life – from Douglas Adams’ Hitchhiker's Guide to the Galaxy Hall of Famer Jackie Robinson’s jersey number ASCII code for the asterisk In a blog post detailing the reasons for the rebrand and the selection of the new name, 42Chat’s director of marketing Sarah McMullin describes the number 42 as being “synonymous with greatness.” (She also notes that “Sciensio” had proved… more
Sep 12, 2019
Aventri and Meetingmax have teamed up to offer event planners a fully integrated registration and housing solution. The new platform integration connects the Meetingmax room block management and Aventri event registration systems to streamline planning, drive registration and increase attendee satisfaction.  The integration provides an enhanced customer experience, allowing attendees to register and book accommodations seamlessly without having to enter their information twice. For event planners, housing logistics are simplified. Planners can run real-time reports that identify attendees… more
Aug 28, 2019
Community Brands has launched a new suite of integrated event tech solutions designed to help organizations simplify the event management process while delivering an impactful attendee experience. The unveiling comes after months of development of new capabilities through strategic product investment and acquisitions.  Earlier this year, the company acquired event technology firms Core-apps, Attendee Interactive and TripBuilder Media, bringing in new capabilities for exhibitor management, speaker and abstract management, and mobile attendee experience. These new organizations represent the… more
Aug 15, 2019
Artificial intelligence-powered meeting automation platform SummitSync has teamed up with Conversica, creator of conversational AI assistants for business. The goal of this partnership is to help mutual customers maximize event ROI by driving more pre-show meetings and post-event follow-ups. By pairing SummitSync’s conference and trade show intelligence with Conversica’s AI Assistant automated lead engagement, event marketers and sales teams can take advantage of streamlined software automation to more efficiently find, book and manage sales meetings at events. The joint platform… more
Jul 09, 2019
Event professionals are always on the go, and sometimes it can be challenging to keep up with industry news. While we are obviously in favor of news articles, it’s nice to have options. And for those times you’re on a plane, in a car, taking a walk or just neeing a break from the computer screen, listening to a podcast can be a great way to learn.  Paris-based event app and matchmaking platform provider Swapcard is betting that there is a large audience of event professionals out there who would agree.  As the boundaries between business and consumer marketing continue to blur, podcasts are… more
Jun 28, 2019
For the second year in a row, Bizzabo was awarded Best Event Technology Solution of 2019 at the annual Software & Information Industry Association CODiE Awards. The SIIA CODiE Awards recognize companies producing the most innovative business technology products across the globe.  SIIA, the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during an award ceremony at InterContinental Mark Hopkins San Francisco hotel this month. “We’re thrilled to have retained our leadership position as the best event technology… more
Jun 19, 2019
ConferencePulse has relaunched as ExpoIQ, a marketplace that helps technology event organizers find and connect with the right exhibitors for their events. The new platform leverages a database of more than 20,000 technology exhibitors, 5,000 IT exhibitions and 30,000 key decision makers, which ExpoIQ founder and CEO Val Tsanev says is what makes it unique. “We’re trying to make the entire exhibition sales process — prospecting, finding and acquiring — seamless, expedited and much more efficient than it is today,” says Tsanev.   “Information is extremely decentralized in the public domain.… more