News

Dec 17, 2018
The Corporate Event News Event Expert Profile series features interviews with some of the many talented corporate event professionals who make this industry thrive. Throughout her 12-year career, Michelle Radlowski has held roles that have spanned a wide variety of marketing responsibilities. She believes in the importance of marketing working closely together with sales, and loves seeing the impact of her work on business growth.  In her current role, she is responsible for leading a team of regional field marketing managers and developing strategically focused marketing activities and… more
Dec 13, 2018
Even planners looking for a Pacific Northwest hotel able to accommodate all their meeting guests might want to take a look at the Hyatt Regency Seattle. The new 45-story downtown property, which is now the largest hotel in the region, opened its doors on Dec. 10. Located just two blocks from the Washington State Convention Center and adjacent to The Summit, the planned convention center expansion building slated to open Spring 2022, Hyatt Regency Seattle offers more than 103,000 square feet of flexible meeting and event space. “Progress is all around us,” said Hyatt Regency Seattle general… more
Dec 11, 2018
Merriam-Webster defines snowball effect as a situation in which one action or event causes many other similar actions or events. And that is exactly what event tech startup snöball (with a lowercase “s”) is designed to do for word-of-mouth, or influencer, marketing. Snöball helps event organizers harness the power of influencer marketing and put it to use for their events. With snöball, planners can empower all their constituents, or micro-influencers, to raise awareness of an event in a personal — and therefore more meaningful — manner. The brainchild of industry veteran Rachel Stephan,… more
Dec 11, 2018
Freeman has expanded its offerings to clients even more by acquiring mdg, a full-service event marketing and public relations agency. The acquisition enhances the Freeman spectrum of services from pre-event marketing and on-site user experience to post-show communications based on data-informed insights. “The events business is undergoing a significant transformation - one that requires a sophisticated degree of integration around the convergence of brand strategy, data and content,” said Bob Priest-Heck, president and CEO, Freeman. He added, “Our ability to translate strategy and data… more
Dec 10, 2018
The Corporate Event News Event Expert Profile series features interviews with some of the many talented corporate event professionals who make this industry thrive. Throughout her 12-year career, Michelle Radlowski has held roles that have spanned a wide variety of marketing responsibilities. She believes in the importance of marketing working closely together with sales, and loves seeing the impact of her work on business growth.  I met Radlowski when we both worked at Dell Software, where she was responsible for managing corporate events and the organization’s Customer Advisory Board.… more
Dec 07, 2018
The Association for Financial Professionals (AFP) hosts the largest annual networking conference worldwide for corporate finance professionals. With more than 7,000 attendees and over 250 exhibitors, the 2018 AFP Conference was the biggest AFP event in history. The AFP Conference is held in a different city in the U.S. each year. This year’s event was held Nov. 5-7 at Chicago’s McCormick Place — the largest convention center in the United States.  “The last time we were in McCormick Place was 2001, so we were excited to be in the new West building for 2018,” said Melissa Rawak, Association… more
Dec 06, 2018
Harrah's Resort Atlantic City has announced plans for a $56 million guest room and suite renovation in its Coastal Tower. The room and suite upgrades are part of Caesars Entertainment's total investment of over $250 million into its Atlantic City casino-resorts over the last four years. Harrah's Resort Atlantic City will re-design and enhance 507 guest rooms and suites in the current Harbour Tower, partnering with a local design house, MPM Studios. "Building on the recent success of our world-class Waterfront Conference Center which is the largest hotel-conference center complex from… more
Dec 05, 2018
Society for Incentive Travel Excellence (SITE)  has added two MICE industry veterans to their management team. Tahira Endean, CMP, DES, CED has been named Head of Events starting immediately, and Jennifer Juergens will assume the role of Director, Industry & Media Relations on Jan. 1, 2019. Endean brings three decades of diverse event management experience to SITE. Most recently she was event producer for the #BCTECH Summit, during which time she authored and published her first book, "Intentional Event Design: our Professional Opportunity." Endean is replacing Tina Gaccetta who has… more
Dec 03, 2018
We all know that the preferred place to gather is in the kitchen. We eat, talk, learn and connect in this favorite spot. The Omni Montelucia in Scottsdale captures the true essence of this connection in their Chef’s Kitchen Dinner Series — a monthly intimate gathering of up to 20 participants. “Here at Omni Montelucia, we wanted to bring the concept of an intimate gathering to our resort, where there is an opportunity to learn, eat well, and introduce new foods and cocktails to fellow participants,” said Patrick Brophy, General Manager at Omni Montelucia. He added, “Our Chef’s Kitchen was… more
Nov 30, 2018
The winners of the IBTM World 2018 Tech Watch Awards were announced at the IBTM World event in Barcelona this week. Zenus and Fielddrive were the joint recipients of the Tech Watch Award, while Kubify took home the inaugural “People’s Choice” award for its Learning Toolbox. A panel of well-known industry experts selected Zenus and Fielddrive for their pioneering and impactful work in bringing facial recognition software to the events industry. “Zenus is the creator of the software, and Fielddrive has been a significant implementor of the product by exploring and measuring the onsite best… more