News

Feb 20, 2019
While innovations in exhibit design and technology continue to drive the trade show industry’s evolution, the development of lead capture and post-show strategy can be overlooked. To remedy that, Gateway, a St. Louis-based exhibitor services company, is now offering a next-generation digital lead capture system designed to help exhibiting companies improve their show metrics. Launched last month, LeadConnect is an interactive platform integrating lead capture, qualifying surveys and digital collateral on a custom-branded device. The system gathers data instantly and syncs with most CRM or… more
Feb 19, 2019
While event professionals have long touted the power of the events they plan, many have not previously had great support from leadership in this area. The good news is that the data shows that to be changing. Recent event industry studies all indicate the industry is healthy and growing, and a big part of that is due to marketing. Findings from Bizzabo’s “Event Marketing 2019: Benchmarking and Trends” report show that today, face-to-face events are more effective for achieving business goals than ever before — and executives are taking notice. Bizzabo surveyed more than 1,000 mid- to senior… more
Feb 18, 2019
Adrian Segar is one of the most interesting people that I know, and also one of the smartest. In his extensive career, he has been at the leading edge of several industries. He also happens to be the pioneer of what has become most commonly known as the “unconference,” although he prefers “participant-led and participation-rich event.” Segar began his career as a researcher in high-energy particle physics, doing graduate work at CERN (the European Organization for Nuclear Research) on the big accelerator in Geneva. He then moved to Vermont, where he started a solar energy company. Then he… more
Feb 15, 2019
In a move demonstrating its increasing interest in business travel, Airbnb has acquired Gaest.com — proving the duo is a match made in heaven just in time for Valentine’s Day. Gaest.com, an online marketplace designed to help meeting and event planners find inspiring spaces for short-term rentals (hours or days), was founded in 2015 in Denmark. It now operates across six continents on a platform similar to that of Airbnb, where hosts can list their spaces and also provide other add-ons to enhance the experience. As the demand for more creative, flexible meeting spaces continues to rise,… more
Feb 14, 2019
Are you feeling uncertain about how to get more millennials to your event? Then you won’t want to miss the next TSNN Ask Me Anything chat, Marketing Your Next Event to Millennial Professionals, set for Thursday, Feb. 28 at 2 p.m. EST. Join host Dahlia El Gazzar of DAHLIA+ AGENCY and special guest Michaela Alexis, one of North America’s most in-demand speakers on topics related to LinkedIn and personal branding, to learn best practices for marketing your event to an audience that is critical to your event’s future success. RSVP for this free chat HERE today via Facebook or simply join HERE … more
Feb 12, 2019
Influencer marketing allows organizations to leverage influential people to help them get their message to a wider (but still targeted) audience. With more people adopting social media every day, influencer marketing is quickly becoming a staple in the marketing mix — and has now made its way to the events world. Unlike festivals and fairs, corporate events are typically not of interest to the general public, but that doesn’t mean influencer marketing can’t play a role in boosting attendance. In a recent webinar hosted by the IAEE Mid-South Chapter, Nick Borelli, president of Borelli… more
Feb 11, 2019
There’s a new location in Florida for meetings, incentive trips or retreats. Located an hour from Miami International Airport, the 200-room Baker’s Cay Resort Key Largo, Curio Collection by Hilton offers more than 25,000 square feet of indoor/outdoor space. The former Hilton Key Largo, which closed in 2017, has been completely renovated and rebranded to provide a luxury resort experience. All guest rooms feature a private balcony, LCD TVs, mini refrigerators, Illy self-serve coffee makers and eco-conscious custom amenities. Waterfront rooms overlook Florida Bay and the Gulf of Mexico. The… more
Feb 08, 2019
The first graduate-level program in the U.S. designed for meeting and event professionals will begin in August. A partnership between San Diego State University’s L. Robert Payne School of Hospitality and Tourism Management and MPI, the majority of the 18-month program can be completed online, on your own time. The only portion of the program requiring travel is two on-campus weeks in San Diego. Sounds like a pretty great gig, right? Targeted to CMPs and CMMs — as well as those already working in areas like corporate meeting planning, group sales, convention services, destination management… more
Feb 07, 2019
Corporate event marketers are often so busy working that speaking at events falls by the wayside. But not only is speaking a great way to advance your professional career, by bringing visibility to yourself and all you do, it also helps others learn. Even though it requires a little advance planning, and a little more work, it’s worth taking the time to submit at least one session abstract each year. Why not share your knowledge and experience with your peers? The Corporate Event Marketing Association (CEMA)'s CEMA Summit is one event that is an excellent fit for corporate event marketers… more
Feb 06, 2019
Planners using Streampoint Solutions can now easily extend the software’s functionality with Pathable’s mobile event apps and conference microsites. Conversely, Pathable users now have Streampoint as a stable, more affordable option for additional event management tools. Streampoint provides event management software for the conference, tradeshow and special events community. Pathable is the latest in a growing list of the company’s application programming interface (API) partners, offering a wide range of complementary technology integrations. “We are very excited about the integration… more