industry-news

Freeman Acquires Event Marketing Agency mdg

Freeman has expanded its offerings to clients even more by acquiring mdg, a full-service event marketing and public relations agency.

The acquisition enhances the Freeman spectrum of services from pre-event marketing and on-site user experience to post-show communications based on data-informed insights.

“The events business is undergoing a significant transformation - one that requires a sophisticated degree of integration around the convergence of brand strategy, data and content,” said Bob Priest-Heck, president and CEO, Freeman.

Once Massive Computer Show CEBIT Canceled

Hannover, Germany-based mega-show CEBIT, which was focused on computers and in its height attracted up to 1 million attendees, will no longer exist as a standalone event, according to Deutsche Messe officials.

Deutsche Messe is streamlining its event portfolio and will integrate CEBIT's industry-related topics into the HANNOVER MESSE event, while also developing additional CEBIT topics into specialist events for decision-makers from vertical industries.