industry-news

You Can Now Earn a Master’s in Meeting Management — Here’s How

The first graduate-level program in the U.S. designed for meeting and event professionals will begin in August.

A partnership between San Diego State University’s L. Robert Payne School of Hospitality and Tourism Management and MPI, the majority of the 18-month program can be completed online, on your own time. The only portion of the program requiring travel is two on-campus weeks in San Diego. Sounds like a pretty great gig, right?

Eventbrite Study Indicates Events Industry Growth

The events industry is financially healthy — and growing, according to a new report from Eventbrite.

The global ticketing and event technology platform company has released its annual Pulse Report, which aggregates survey data from more than 1,200 event professionals based in the U.S. and Canada. Approximately one third of the participants organize business events.

Meetings Mean Business Unveils 2019 Advocacy Plans

2018 was a banner year for the Meetings Mean Business Coalition (MMBC) — an industry-wide coalition focused on showing the value of face-to-face meetings — and this week, at the PCMA Convening Leaders conference, representatives shared plans for building on that success in 2019 and beyond.

Julie Coker Graham, MMBC co-chair and president and CEO of the Philadelphia Convention and Visitors Bureau, stated that in 2018, the coalition created deeper, more sustained engagements among industry economic influencers.  

Freeman Acquires Event Marketing Agency mdg

Freeman has expanded its offerings to clients even more by acquiring mdg, a full-service event marketing and public relations agency.

The acquisition enhances the Freeman spectrum of services from pre-event marketing and on-site user experience to post-show communications based on data-informed insights.

“The events business is undergoing a significant transformation - one that requires a sophisticated degree of integration around the convergence of brand strategy, data and content,” said Bob Priest-Heck, president and CEO, Freeman.

Once Massive Computer Show CEBIT Canceled

Hannover, Germany-based mega-show CEBIT, which was focused on computers and in its height attracted up to 1 million attendees, will no longer exist as a standalone event, according to Deutsche Messe officials.

Deutsche Messe is streamlining its event portfolio and will integrate CEBIT's industry-related topics into the HANNOVER MESSE event, while also developing additional CEBIT topics into specialist events for decision-makers from vertical industries.