Global Business Events Roaring Back: Q4 RFP Activity Nears Pre-Pandemic Peak at 98%
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Demand for future business events is surging back to near-record highs, with Q4 2024 request-for-proposal (RFP) activity reaching 98% of pre-pandemic levels, according to the latest Global Events Barometer from the Events Industry Council (EIC). Unveiled on April 17, the data signals a robust comeback for the global events sector—even as it navigates shifting trade policies, economic uncertainty, and geopolitical tension.