News

Oct 24, 2019
More than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIR and Exhibit Surveys Inc., respectively.  To address this disconnect, trade show marketing expert and author Marlys Arnold has launched Exhibit Marketers Academy, an online library of comprehensive trade show training classes. Designed specifically for exhibitors, these courses can be accessed anytime and anywhere from one’s tablet, smartphone or computer. … more
Oct 23, 2019
We’re all born curious – we came into the world with innate fascination and a desire to explore and experiment. As we get older and our lives are more structured, our creative self often takes a back seat to other life priorities. As marketing professionals, we strive to be innovative, but the creative process is often mired in organizational layers. This reality is reflected in the views of many CEOs, who in a recent survey called out key barriers to creativity and innovation: no time to think, competing definitions of innovation and creativity, high risk aversion, no/low consumer insight… more
Oct 21, 2019
I first met Connie Luc when one of my former interns referred her for an internship in the Sybase events department, back in 2005. I hired her for the summer, and she was one of the most organized people I’ve ever had the pleasure to work with. As it turns out, that internship helped her decide that she wanted to pursue a career in events. Luc was only in the Bay Area for school (she attended U.C. Berkeley), and didn’t stay long before moving back down to Los Angeles, where she quickly found employment at City National Bank. She had interned there for three summers and they were eager to… more
Oct 18, 2019
If you’re meeting in autumn and looking for a spot that’s a beautiful as it is functional, consider one of these eight properties around the country where fiery shades of red, gold and orange take center stage this time of year. Cambria Hotel Downtown Asheville Asheville, North Carolina Located in the heart of downtown Asheville, a prime leaf-peeping destination in the South, this hotel has 8,000 square feet of flexible meeting space, including a venue that opens to a terrace on the fourth floor. Attendees may want to add on a few days before or after a meeting to drive through the Blue… more
Oct 17, 2019
The focus on sustainability in the world of corporate events will only continue to increase, according to CWT Meetings & Events. In the new M&E Future Trends Report bonus feature, The Future of Sustainable Events, CWT provides insights into the state of the industry and offers tips on how organizations can embed responsible business practices into meetings and events. “Having a responsible business approach and company culture is ever more important as employees and consumers want to be associated with a brand that reflects their values,” said Ian Cummings, vice president EMEA, CWT… more
Oct 16, 2019
Trade show organizers and exhibitors now have a simple, easy-to-use tool to help them manage their events and collaborate with their teams – for free. Officially unveiled last month, ExhibitDay is a B2B SaaS event planning and task management tool designed to help organizers and exhibitors manage their trade shows, expo booths, travel plans and budgets, all in one place.  Specifically tailored for small to medium-sized show teams attending approximately 10-100 trade shows per year, ExhibitDay comes in the free or “Lite” version as well as Professional and Premium versions that offer more… more
Oct 14, 2019
Looking for a different kind of venue for your incentive trip? Want an adult-only experience — no kids allowed? Sir Richard Branson’s latest venture, Virgin Voyages, offers ocean cruises that promise to reset expectations of what group experiences aboard ship should be like. “Virgin aims to disrupt the traditional and reset to ultimately create a better experience or product for the consumer,” says Kayla Corbett, charters, incentives and future voyage sales manager for Virgin Voyages. Scarlet Lady, the first of four vessels planned for the fleet, will set sail from Miami on April 1, 2020.… more
Oct 11, 2019
Almost three out of four Americans are unprepared for the October 2020 deadline for full implementation of REAL ID, and millions could be prevented from boarding a plane due to lack of required identification, according to a U.S. Travel Association-commissioned study.  To combat this problem, USTA is leading an initiative by private-sector travel stakeholders to better prepare the country for the REAL ID deadline. The association has developed a toolkit filled with resources for its membership and other allies to help educate Americans about REAL ID and is coordinating engagement with… more
Oct 10, 2019
Sustainability is top of mind for tech giant HP. The company’s sustainable impact strategy mission is to create lasting, positive change for the planet, our people and communities. HP has publicly committed to integrating sustainable practices into its events by reducing unnecessary materials, renting and reusing assets, recycling, composting and donating event discards. HP engaged Kindle Communications to produce the evening networking event for HP’s top 1,500 sales executives and retail, channel and alliance partners at its annual global world partner forum, HP Reinvent 2019. HP positions… more
Oct 09, 2019
A sunny late-autumn morning in St. Louis started with a convenient and delicious morning meal of grab-and-go breakfast sandwiches (complemented by Starbucks coffee and cans of Mountain Dew). The room was energetic and filled with conversation before the group of about 300 migrated into the main ballroom to kick off the 2019 Ungerboeck UNITE Conference, which ran Sept. 30-Oct. 3 at Marriott St. Louis Grand. Emcee Justin Ungerboeck, market communications manager for Ungerboeck Software International — a world leader in event management software — came on stage to set the tone for the day,… more