News

Mar 17, 2021
Awaiting a renaissance of the events industry, Explore St. Louis turned to Michelangelo to drive customers to the America’s Center. The international touring exhibit, Michelangelo’s Sistine Chapel: The Exhibition, adorned the ceilings of a 27,625-square-foot. ballroom inside the convention center. Open Thursday-Sunday between Nov. 6, 2020-Jan. 17, 2021, the attraction sold 15,457 tickets and generated $210,000 in revenue at a time when meetings and conventions were not operating inside the facility. “We made productive use of American’s Center,” said Brian Hall, chief marketing officer at… more
Mar 16, 2021
Toby Lewis, CEO of the UK-based Live Group, used to be fearful for the future of the MICE industry. That was well before March 2020 sent us all into a panic. Lewis’ concerns grew over the course of the last decade while reading yearly analysis reports in which little changed besides dates and venues. The stagnation was equally perplexing and infuriating for someone who always looks ahead. “Live group was unashamedly geeky before [COVID-19] in terms of the way we adopted technologies across the board,” he said. “We were finding our clients were kind of resisting and we didn't really know why… more
Mar 15, 2021
New eased restrictions in Nevada on large gatherings, including meetings and conventions, entertainment venues and large group gatherings, allow capacity up to 50%. The welcomed news became official on Monday after Nevada Gov. Steve Sisolak announced the move on Friday night. The state also will streamline the process for submission and approval of large gatherings.  The new directive is another step toward re-igniting the meetings and events industry. The announcement comes on the heels of the governor also expanding vaccine eligibility to hospitality and food service workers yesterday. “… more
Mar 11, 2021
You have about six minutes to read this article before your attention may wane, according Ben Hindman, CEO and founder of the event marking platform Splash. It’s not personal, but the reality is that digital content needs to be cut into shorter time periods to remain effective. “I think many formats are still stuck in the past,” said Hindman, who was an event planner at Thrillist before creating Splash, which counts several Fortune 500 companies as clients. “The shorter and more concise you get, the better.” There’s wiggle room to about 10 minutes for a solid chunk of content, he explained… more
Mar 10, 2021
As the corporate events and hospitality industries gear up for better days ahead, hotels and event-related companies across the U.S. are appointing new leaders and expanding their teams. Take a look: Thirty-year hospitality management industry veteran Jacqueline “Jackie” Volkart has been appointed dual general manager at The Ritz-Carlton Resorts of Miami Beach, including the newly reimagined, 376-room Ritz-Carlton, South Beach and the 95-room Ritz-Carlton, Bal Harbour.  Most recently, Volkart served as general manager at The St. Regis San Francisco, where, under her leadership, the hotel… more
Mar 09, 2021
A financial incentive program created by the Utah Office of Tourism paid off with the booking of 30 events to be held in Salt Lake City in 2021. Visit Salt Lake projects that the events will fill 28,000 room nights, a remarkable feat as the country battles through the pandemic. The bookings include myriad meetings and events among all sectors of the industry. While quite a few are sports competitions, including returning clients like USA Fencing and USA Weightlifting, there are also large expos, association meetings and medical/pharmaceutical gatherings on the books. “I was surprised we had… more
Mar 08, 2021
While a faculty member at East Carolina University, Dr. Alleah Crawford taught courses in event management. She joined the Association for Women in Events as a board member to build connections for her students. The association may no longer exist, and Crawford is now professor and associate dean for academic affairs in the College of Human Sciences at Auburn University in Alabama, but the work done by both remains of utmost importance to an industry trying to match its talk about diversity and inclusion with action.  Specifically, there remains a need to elevate women to leadership… more
Mar 04, 2021
Good luck trying to have a conversation about events in 2021 without using the word “hybrid.” The consensus is that a vast majority of conferences, conventions and trade shows will incorporate a virtual element when returning face-to-face, most convening in-person for the first time since 2019. Dig beyond that general thought process, though, and the specifics are a bit hazy. “There’s a reason you’re hearing about those generalities,” said Alon Alroy, co-founder, CMO and CCO of Bizzabo. “No one has cracked it yet.” Truth be told, that code for hybrid success might be different for each event… more
Mar 03, 2021
Since the pandemic brought the live events industry to a screeching halt one year ago, convention center staff across the country have been working overtime to find creative ways to keep their spaces occupied and employees working. Some have repurposed their expo halls into overflow COVID hospitals or mega vaccination sites, while others have been able to host smaller, socially distanced events, depending on the health and safety criteria in their state. Then there are those venues that have been in the fortunate position of being able to attract alternative kinds of business to keep their… more
Mar 02, 2021
International travelers are used to presenting passports to enter foreign countries. Event attendees may very well have a similar requirement going forward — one tracking health status. Sharemy.health is quickly establishing itself as the go-to platform for major organizations to ensure safety while bringing back face-to-face events. With clients including the U.S. Olympic Committee, Major League Baseball, universities and live events, the cloud-based software’s offerings include a digital passport providing proof of vaccinations.  The offering comes as the Centers for Disease Control and… more