EXPERTS & OPINIONS

Sep 15, 2017
From Facebook Live to Periscope to YouTube, live streaming is more popular than ever. In fact, some marketing analysts have dubbed live streaming “the future of social media.” You can live stream everything from a backyard softball game to a congressional hearing. The big money is in live streaming professional sports games, fashion shows and music festivals. Big-name brands are investing significant sums in sponsoring live streams. T-Mobile sponsored the YouTube stream of the Coachella music festival. 7Up is rumoured to have spent upwards of $30 million to sponsor festivals and DJs in 2014… more
Sep 15, 2017
Most of us have heard a variation of this question at some point in our lives: if everyone else jumped off a cliff, would you do the same? The point of this rhetorical question was meant to drive home the concept of exploring your own path rather than following in the footsteps of others. It was great advice but as marketers, many of us find ourselves following the industry pack and landing on the hard ground of unoriginality. Best practices exist for a reason. They lay the foundation and give marketers a solid starting point. But we live in an increasingly competitive age where consumers… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more