EXPERTS & OPINIONS

Jan 17, 2024
As marketing trends continue to cycle, the importance of consumer trust remains constant. However, the rise of influencer marketing and social media has changed the dynamic between consumer and brand trust. With immediate access to product reviews, promotional codes and influencer testimonials, it’s easier than ever for consumers to learn about new brands and products. Over the years, marketers have witnessed the relationship between B2C companies and influencers flourish, so much so that influencer marketing is expected to surpass $34 billion this year. Though the influencer market remains… more
Jan 11, 2024
Authenticity was a buzzword in events in 2023, and there's no denying, based on many predictions posted for 2024, that the word will play a role in many event and marketing strategies for the year ahead. The rise of artificial intelligence (AI) has not only revolutionized content generation but also impacted what many people assume to be genuine content or not.  There are many advantages to utilizing AI in your content marketing strategies, such as personalization, time and cost efficiency. However, there's also a danger of losing authenticity if it is not used correctly. This is where the… more
Jan 03, 2024
In a significant step towards a sustainable future, the stakeholders of the Net Zero Carbon Events workstreams have officially released seven comprehensive guidance documents for decarbonization. As a culmination of efforts from more than 100 colleagues worldwide, the guidance documents offer a detailed and actionable framework for stakeholders, entering in a new era of responsible event management. Venue Energy: The Venue Energy workstream introduced a four-fold approach to kickstart the decarbonization journey for event venues. Recommendations range from tracking energy usage to… more
Dec 20, 2023
Google recently issued a guide to inclusive event design, detailing ways organizers can make spaces and content more accessible. Critical areas, like mobility access, sensory accommodations, dietary options and more, are considered, but there is a key component missing that event planners must take into account to enable next-level accessibility: digital indoor mapping. Creating an indoor map of a facility improves accessibility in public, as well as private places, making it easier and more inclusive for everyone to navigate them. According to the World Health Organization, 16% of the world… more
Dec 14, 2023
Bruno Giaccio Sr. was my first show floor mentor. He survived the Nazi invasion of Italy when he was six years old, emigrated to the Bronx before he was 18 and started his own upholstery business before joining the event industry and rising through the ranks.  First as a union decorator and eventually vice president of sales for the country’s largest general services contractor, he was a giant on the show floor, making sure to communicate the importance of the event business, of serving your clients, of bringing people together to share ideas that can change the world.  At home, he was a… more
Dec 06, 2023
As event professionals, we are always looking for ways to maximize value for our audience while finding new ways to generate revenue. The challenge: How do you accomplish growth without continuously raising prices for your customers? One answer: Consider a discount pricing model for show admission. Exhibitions and events historically use an early-bird, advance and standard pricing model for admission. The prices are set for a time and automatically applied when an attendee registers for the event. The traditional model doesn’t provide the marketing team with true discounts, which hinders… more
Nov 29, 2023
Imagine attending a conference with more than 10,000 participants. How do you make meaningful connections among a sea of people? This is where micro events are most valuable.  Micro events offer a unique solution by focusing on creating intimate settings that cater to specific subsets of the larger community. These events align with attendees' unique personas, interests, problems, business units or regions, making it easier to find and connect with like-minded individuals. How Micro Events Are Executed Micro events take various forms, for example: Brain Dates: One-on-one or small group… more
Nov 22, 2023
With the business world returning to a sense of normalcy, global business travel spending is nearly back to pre-pandemic levels and expected to grow substantially in the upcoming years. Global business travel spending rose in 2022 from the previous year by 47% to $1.03 trillion, according to The Global Business Travel Association (GBTA) 2022. Not only is global business travel spending expected to recover in 2023, but also it will also grow even further to nearly $1.8 trillion by 2027, according to GBTA. The two biggest drivers of business travel in the last six months have been the return… more
Nov 15, 2023
LED lighting technology has come a long way since its inception in the 1960s.  Today, it is revolutionizing the live events industry, offering a range of solutions that were unimaginable just a few years ago. LED technology is not only energy-efficient but also versatile and creative, allowing event planners, exhibitors, associations and trade show organizers to transform event spaces in new and exciting ways. In this blog, we take a look at some of the trends in LED solutions and why they are an important part of any event planner’s toolkit. From outdoor festivals to corporate events, LED… more
Nov 06, 2023
As humans, we rely heavily on visual cues to interpret and understand our surroundings. In fact, studies have shown that our brain can process images up to 60,000 times faster than text alone, which is why incorporating visual technology into your events can have a tremendous impact on your audience. In this blog, we’ll look into the psychology behind visual technology and how it can create lasting emotional impact at your next event.  Visuals that captivate event audiences  Visual content can have a profound impact on our emotions and attitudes. When we see an image that is positive or… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.   New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, more