EXPERTS & OPINIONS

Aug 24, 2023
For the past three years, most organizations have relied on videoconferencing because there was no alternative. However, as we move through 2023 and beyond, many non-essential employees prefer to stay within the confines of their homes during the workday, leading to fewer personal interactions with other employees and clients. This begs the question: Should monthly, quarterly or yearly face-to-face gatherings return? Let’s examine the pros and cons, and then you decide. Strengths of Face-to-Face (F2F) Meetings Networking dominates. Nothing quite rises to the occasion of meeting someone,… more
Aug 17, 2023
As awareness of climate change increases, the public and private sectors face growing pressure to take action. This need for change is being driven not only by consumers, but also legislative and governing bodies. Germany, for instance, recently introduced an act requiring large companies to observe social and environmental standards across their supply chain.Despite growing concern for sustainability, the term “sustainability” itself has become a buzzword that risks losing its true meaning. To enact true change, organizations must align with sustainability goals rooted in reality. This is… more
Aug 09, 2023
Like every other industry, event professionals are both cautiously and optimistically watching as artificial intelligence and the ever-growing ecosystem of tools it empowers begins to shape and transform event planning. AI offers some obvious advantages and benefits for event planners, who are often inundated with data, extensive logistical and scheduling issues, communications needs, and many other processes which could stand to be streamlined by tech. However, are there also drawbacks for event management platforms and professionals as AI continues to expand into the space? Here are some… more
Aug 02, 2023
I'm looking forward to attending the Corporate Event Marketing Association (CEMA) Summit, which will be held Aug. 6-8 at the Hyatt Regency Salt Lake City. Powered by PCMA, CEMA advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals.  Last week, I spoke with CEMA Vice President, Strategy and Operations Sandra Marcus, who told me the event had nearly 500 total attendees registered as of July 27, compared with 455 attendees in 2022. Of those, 32% are event marketers, she said. I’ve attended the event before, but it’s been a… more
Jul 26, 2023
The live events industry is roaring back to life, but this trend is more than just the post-pandemic surge in attendance. Customers don’t want the typical small business conference or corporate event. They are increasingly demanding an experience.  Attendees are craving uniqueness, such as concierge service, VIP booths, gourmet food, virtual check-ins, mobile apps and much more. But how do you make your conference or corporate event stand out from the noise? As the CEO of a major California event rental company, I oversee a company that services more than 12,000 annual events, and we’ve… more
Jul 19, 2023
Artificial intelligence (AI) has undoubtedly been a hot topic of many event and conference agendas lately, but are we missing a trick?  There is no doubt that there have been significant advancements in AI technology and how it can support event businesses with marketing content, matchmaking and transcriptions, for example. However, one area is being overlooked: data and insight.  Event organizers have faced a significant challenge over recent years: grappling with the overwhelming amount of data generated by their events and online activities, and knowing what to do with these data… more
Jul 12, 2023
Although the COVID-19 pandemic caused a decline in the amount of in-person events, this was only temporary — the events space has returned to thriving the way it was before. However, in this post-COVID landscape, event organizers struggle to find ways to connect with their attendees. Luckily, there are some principles that brands can follow to ensure their events resonate with their attendees. What to Think About When Planning Your Event The first thing to consider when planning an event is your target audience and design it to cater to those people you hope to reach. Think about what might… more
Jul 06, 2023
Artificial intelligence (AI) is here to stay, and tools such as ChatGPT by OpenAI are transforming the way the world conducts business, including the events industry. In the second part of our blog series, "9 Ideas for Using ChatGPT in Event Marketing," we detail the remaining five innovative ways event professionals can employ the revolutionary tool. 5. Chat GPT for Custom Designs The potential for pairing ChatGPT and DALL·E 2 in creating marketing materials has been explored in our recent CES 2023 social media campaign below. We told ChatGPT: I need some cool design ideas for the above… more
Jun 30, 2023
By now, you’ve likely seen ChatGPT all over your social feed. This cutting-edge AI language model is revolutionizing the events industry, streamlining processes and making life easier for event professionals. You may be wondering how you can use this in marketing your events. But first, what exactly is ChatGPT? ChatGPT is a conversational AI language model developed by OpenAI. It uses deep learning techniques to generate human-like responses to text inputs, allowing it to converse with users on various topics. It’s trained on a large corpus of text data, allowing it to have a wide range of… more
Jun 21, 2023
Diversity and inclusion in the workplace aren’t new concepts, but companies that organically realize these aspects in their culture undoubtedly see varied viewpoints and perspectives worked into their day-to-day operations. For some companies, this is simply part of their fabric and is quietly woven into their culture.  The practice of inclusion attracts a diverse group of people with unique perspectives, backgrounds and experiences that can positively weave into the work of your team and execution of events. Here are some ideas for fostering a more inclusive and diverse workplace at your… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.   New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, more