Blogs

Feb 27, 2019
Thanks to technology, the trade show space continues to evolve. From digital mapping and augmented reality to IoT and predictive analytics, event marketers have a plethora of tools at their disposable to make their events more impactful than ever. While significantly less flashy than an immersive VR environment at your booth, one tried and true way to impact the ROI of your event is through strategic events and meetings.  Whether they include engagements between executives, subject matter experts, prospects, customers or analysts, strategic meetings help drive business forward. Strategic… more
Feb 25, 2019
Planning a corporate party can seem like a tedious task, from hours of planning, to creating a personalized budget for a successful outcome. But many companies host special events or parties either in conjunction with existing events or as standalone celebrations to show appreciation for customers, partners and employees. Corporate events foster your company’s business relationships with clients, customers, employees, and associates. They create a platform to launch new products, allow better employee interaction, increase customer retention rate, create a space for networking and strengthen… more
Feb 21, 2019
Each month in 2019 this space is focusing on how to take strategic steps to make this the year of YOU. It doesn’t matter if your New Year’s Resolutions are a thing of the past. Each morning you get a new day to accomplish something. So instead of focusing on what you haven’t done, let’s stay on track and set a goal for today. Last month we laid out a roadmap putting behaviors in place to clear a path to your destination. But as Yogi Berra once said, “If you don’t know where you’re going, you’re never going to get there.” Setting goals sounds easy; you can likely rattle off a list of things… more
Feb 18, 2019
Thanks to technology, the trade show space continues to evolve. From digital mapping and augmented reality to IoT and predictive analytics, event marketers have a plethora of tools at their disposable to make their events more impactful than ever. While significantly less flashy than an immersive VR environment at your booth, one tried and true way to impact the ROI of your event is through strategic events and meetings.  Whether they include engagements between executives, subject matter experts, prospects, customers or analysts, strategic meetings help drive business forward. Strategic… more
Feb 13, 2019
Events are one of the best ways for businesses to showcase products, promote services and increase brand awareness, and one of the key advantages of event marketing is the ability to provide attendees with something memorable to link back to you. However, as we all know, organizing events can be extremely complicated and time consuming — and that is especially true for startups and small businesses. For example, an event marketer might need to research potential venues, hire expert speakers, organize catering, transport equipment, process payments and build an event team. This can be a lot to… more
Feb 06, 2019
If the past several years go down as “The Era of Acquisitions” in event tech, 2019 and beyond just may become known as “The Era of the Niche Solutions.” We’ve all watched as smaller event tech companies were snapped up by a few big names, as the massive end-to-end platforms expanded to deliver the ever-elusive Holy Grail; the all-in-one stop for event planners. Yet Corbin Ball of Corbin Ball Associates recently pointed out that we have to look at another trend happening concurrently in our industry — toward small, nimble companies pulling in best-in-class providers to build event-specific… more
Feb 04, 2019
What happens when your event’s security is lacking, the gourmet food doesn’t arrive, your lodging accommodations turn into a health hazard and the entertainment bails? Sounds like a disaster, right? This is exactly how the Fyre Festival of 2017 will be remembered: a total disaster. If you have yet to see, both Netflix and Hulu are streaming documentaries about the Fyre Festival. Check out the Netflix trailer here. In short, inexperienced “planners” (Billy McFarland, rapper Ja Rule and others) attempted to throw a luxury music festival. Attendees were promised a plush experience in the… more
Jan 29, 2019
With this month’s focus on YOU (and what subject is more interesting?), it seemed the perfect opportunity to discuss making it a full year of year of YOU, whatever that may look like. To have a successful 2019, you need to be willing to get out of your comfort zone, put in a few extra hours of work every week and stay committed to your goal. If you’ve got the desire to get there, I’ve got the roadmap. Step One:  Get out of your own way. We are the authors of our success. There are endless reasons why something cannot happen but there is only one reason why something does happen;… more
Jan 23, 2019
Technology evolves faster every day and that’s a great thing when it comes to the event space. This rapid innovation means there are new event technologies available at a constant pace, bringing new ways to collect data, engage audiences, manage details and more. But how can event professionals stay on top of these new offerings and figure out what best applies to their needs and challenges? Read on for our predictions on what’s ahead when it comes to digital and event technology in 2019 and beyond.  Data Is Driving Everything Analytics augmented by AI Jo-Anne Kelleway, CEO, Info Salons… more
Jan 16, 2019
You’ve spent months, maybe even years, planning your next big conference or event. It’s one of your organization’s most significant milestones this year and also, a big opportunity to generate earned press coverage. If you want to leverage the media and PR opportunities that trade shows and events provide, make sure to do these three things. Think Local In the past six years, my agency has managed the public relations for more than 80 conferences and events hosted by Experience Grand Rapids. While the majority of these meetings and groups hosted were from outside of the Grand Rapids region… more