Blogs

May 18, 2023
In today's globalized world, communication across different languages is more important than ever before. As businesses expand their operations into new markets, there is a growing need for interpreters to bridge language barriers and facilitate communication. Traditionally, this has been done through physical interpreter booths, where interpreters are stationed at an event or meeting and provide interpretation services in person. However, with rapid advancements in technology, virtual interpreter booths have emerged as a powerful alternative. Limitations of the Traditional Interpreter… more
May 10, 2023
Personalization is the key to capturing consumer loyalty and creating strong customer ties. When you truly understand your audience’s unique preferences, you can create memorable experiences that keep them coming back for more.  This level of personalization can best be achieved with data-driven strategies that you tailor to the individual needs of your audience. While there are various approaches to mastering personalization, field marketing has become one of the most powerful tactics to affect it. When properly implemented, it can engage customers, build trust and ultimately boost your… more
May 03, 2023
When selecting a venue for your event, many factors exist beyond location and price. Event surveys have consistently emphasized the importance of sustainability, collaboration, wellness and inclusivity. Meeting planners view these elements as essential when selecting a venue — and are willing to pay a premium for venues that prioritize these practices, surveys say. How can you best cash in and create a successful event that goes down in history as one of the best your attendees ever attended? By prioritizing sustainability, collaboration, wellness and inclusivity — as well as foundational… more
Apr 26, 2023
As the world becomes increasingly aware of the power of language and its potential to perpetuate biases and stereotypes, we must examine the words we use daily. This is especially important in the events industry, where we have an obligation to create inclusive and welcoming environments for all attendees, exhibitors, partners and more. In part two of our series, we’ll explore additional words and phrases that are common in the events industry but have negative historical connotations or promote exclusivity. From the insensitive use of “manhours” to the problematic term “grandfathered-in,”… more
Apr 18, 2023
Most event marketers are facing an uphill battle right now as they try to build momentum for their event registrations. Sure, potential attendees may have seen a social post or email about their event, but did that compel them to drop everything and register for it?  Most likely not. In fact, numerous studies have shown that registrants now need between five to 15 touch points before they commit to an event. As a marketer, you’re doing your best to reach your audience in all the right places. But what if everything you’re doing on your own just isn’t enough? Consider working with an event… more
Apr 12, 2023
The use of artificial intelligence (AI) used to be the stuff of dreams for event planners, but with the introduction and growing popularity of tools such as ChatGPT, these dreams could soon become reality. Launched by OpenAI back in June 2020, the AI-based chatbot is creating waves of excitement. With the ability to provide incredibly detailed and human-like responses to highly demanding queries, ChatGPT has the potential to revolutionize the way we gain information. However, in the event industry, there are still many who question whether the technology will ever be ready for more creative… more
Apr 07, 2023
As an event marketer, you know that creating valuable and engaging content for your conference attendees is crucial to the success of your event. However, what happens to all that great content after the conference is over? If you’re not repurposing it, you’re missing out on a valuable opportunity to reach a wider audience, extend the life of your event, reinforce its value and leverage past event content to promote upcoming events. Repurposing conference content involves taking the information, insights and ideas presented during your event and transforming them into different formats that… more
Mar 29, 2023
Onsite registration is often the first time attendees experience your brand. Long wait times and poor user experience can cause frustration and unwanted callouts on social media and discourage attendees from returning to future events. Here are some best practices to ensure a smooth and efficient onsite registration process so your attendees can quickly get their badges and take advantage of everything your event has to offer. Pre-Registration: Encourage attendees to pre-register for the event. Offer incentives such as early bird discounts or freebies like swag, drink tickets and parking… more
Mar 21, 2023
As I see the deluge of posts about ChatGPT — mostly humorous queries and B+ grade AI blog posts — I can’t help but feel that most professionals, even those who are typically early adopters, are already being outpaced by the changes in GPT since December. Unlike other major software developments of the past that are updated incrementally and centrally (i.e. operating systems, video editing software, office software), ChatGPT is spawning — at a daily and even hourly rate — hundreds of new startups leveraging the technology to transform entire disciplines. Take for example, a recent tweet by… more
Mar 15, 2023
Many live events and trade shows are back after a long absence and look very different than in the past. There have been changes in the length, structure, format, venue and content — all for the betterment of the event space. It also caused a change in marketing. Promoting a trade show or live event should be just as interactive as the experience, giving rise to short-form video content.  Unfortunately, not everyone in the event space has yet to master this medium. As organizers move into the next generation of trade shows and live events, it’s important to consider the following when using… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.  Remodeled Guest Rooms MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more