Blogs

Apr 29, 2021
Bleisure is combining business travel with leisure activities. Given the 14 months we have been through, there is a pent-up demand for local and regional business travel. And the family has the same need. Bleisure could be your perfect solution!  According to the Global Business Travel Association, 67% of business travelers state it is essential to build extra free time into their trips.  Working on incorporating leisure time before or after your meeting will help staff relax, improve their morale and provide them with a better understanding of the region they just spent several hours… more
Apr 23, 2021
Last year put life into perspective for a lot of us. In a previous blog, I talked about being an agent of change. Now I want to discuss how fast change can bring positive results within your business events models. Whether you dealt with navigating through chaos, strengthening your resiliency muscles or just survived, we all did one thing together and that was change. As much as we changed personally, it goes without saying that the events and hospitality industries also changed significantly. In what may be an unpopular opinion, I believe that this forced change has a silver lining. We all… more
Apr 16, 2021
Whether caused by taking part in a series of daylong video conference calls, catching up with loved ones from afar, or attending an event or meeting via an online platform (or a combination of all of these), virtual fatigue is a very real thing. Now a year since the pandemic began, it’s clear that certain brands and organizations are coming out on top — those paying attention and addressing virtual fatigue by placing both their audiences and storytelling at the heart, thinking creatively and embracing new yet equally relevant technologies to enhance the virtual attendee experience. Let’s… more
Apr 08, 2021
In a time when the travel industry has turned upside down and is striving to survive, destinations have evolved — and evolved again and again — to encourage traveling safely when the time is right. While general leisure travel is gradually increasing, meetings and convention travel is still widely uncertain in most areas of the country and will be a more gradual progression back to fully in-person. Destination marketing organizations have been forced to think creatively to better serve meeting planners as they plan for virtual, hybrid and in-person meetings. For example, I helped expand Gulf… more
Mar 30, 2021
This month, like so many millions of others, I acknowledge one full year of being without a job. So to me, it's one full year of not having the privilege to work alongside my people, and surrounded by culinarians for inspiration. I've been incredibly curious about what chefs have been up to, and how they have been re-branding offerings, utilizing their time off, changing their mindsets and preparing for a future with live events back in action. While I won't be returning to my pre-pandemic property, I am gearing up for my next adventure at a new hotel as director of events. To prepare for… more
Mar 25, 2021
Last year, I took the Yale certificate course on the science of wellbeing. This fascinating topic really hit home with me. I started to dig into more of what makes long-term happiness sustainable. Once I grasped Yale’s model behind sustainable wellbeing, I started translating that to my events and to my daily life to test it out. It turns out that Yale was on to something. Below are some tips and tricks to make your events (and perhaps your personal life) more joyful! 1. Human Connection We all crave some sort of human interaction — even introverts like myself weren’t spared when the… more
Mar 18, 2021
Before the pandemic, brands were investing in the consumer experience more than ever. Pop-up shops, interactive ads and more helped brands deepen their connections with customers, which is critical because nearly three out of four consumers believe real-life connection is essential to companies’ success. But it all came to a halt with the pandemic’s limitations on in-person gatherings. When quarantine and social distancing restrictions became the new normal, the events industry faced two choices: adapt or sink. Industry professionals quickly traded in-person events for digital experiences,… more
Mar 10, 2021
There is no doubt that the pandemic has changed the way we live our everyday lives. From the way we socialize to the way we work, no aspect of life seems to be left untouched, and business travel is no exception.  Before COVID-19 had a profound effect on the travel industry, business travelers were hopping on planes each week to meet with coworkers, attend conferences and network at corporate events — then all of that came to a halt. However, meeting planners and business travelers are adapting to the ever-changing environment to continue moving forward and safely meet in-person. One way to… more
Mar 02, 2021
The Pandemic has dramatically changed speaker sourcing and performance. Last year saw far fewer bookings, compelled most professionals to reskill and revamp content for virtual, lower their pricing and become more flexible. Many trends will endure as in-person events return - here are a few to consider: Content and Formats: Pre-recorded virtual talks reduce risk while enabling questions afterwards. This enables better participation from those in different time zones, too. In-person engagements are adding webinars at a later date for more value and extended learning. Fireside chats/AMA (… more
Feb 25, 2021
Football season has officially come to a close, and although each coach, player, sports network and viewer fumbled their way through it during a pandemic, they made it all the way to the Super Bowl. Despite a lot of adversity and controversy over the risks, both the collegiate and pro leagues adapted accordingly. The football season offered fans all over the nation a tiny hint of familiarity to see players in pads and helmets execute a game that represents so much tradition and nostalgia.  Think about all the work that went into executing every single game to ensure the loyal fans, or the “… more