News

Sep 21, 2017
A lot of experiential event design these days goes hand-in-hand with event technology. But what about the non-technical visual elements of your event? Tension fabric structures can be used to add interest and excitement to event design. Fabric structures are lightweight (which means easy to pack and low cost to transport), add visual appeal, and can transform an environment into a memorable experience from the instant your attendees arrive.   Sculptural stretch-fabric structures can be used in variety of ways at events. Most commonly seen as dramatic backdrops and décor on keynote stages,… more
Sep 20, 2017
SPIN, the Senior Planners Industry Network, is encouraging meeting planner “veterans” to apply for SPIN: 40 Over 40 – a new initiative to recognize and honor planners who are industry role models, influencers, innovators, and pioneers. Self-nominations are encouraged as well as nominations from peers or colleagues. Applicants and nominees do not need to be SPIN members – they just need to be at least 40 years old, have at least 10 years of experience as a meeting planner, and still be actively planning full or part time. A selection committee will choose the final 40 honorees and each will… more
Sep 19, 2017
Corporate Event News (www.CorporateEventNews.com) is a newly launched web site and enewsletter for corporate event professionals .  We hope you find Corporate Event News to be a valuable news source for corporate event planning, marketing, event technology, people and development, destinations and venues and overall industry news. This new online hub for industry news, insights, and original content will focus on the information, education and tools for high level corporate meeting and event marketers. Led by Rachel Wimberly, 7-year president and editor-in-chief for TSNN and newly… more
Jul 12, 2012
Executing an event perfectly every single time doesn’t happen by accident. It happens by design. A design that is supported by a rock-solid strategy and technology to activate this strategy. Customer support that comes with your event platform is crucial for success. Here are four reasons to invest in a hybrid event platform that provides dedicated customer support. 1. Simplifies Platform Adoption A dedicated customer support team will define how your most recent purchase will be adopted and implemented within the organization. 21.1% of tech professionals attributed the lack of tech… more
Apr 22, 2022
As the world celebrated Earth Day April 22, event professionals, organizations and venues took stock of the impact their carbon footprint has on climate change, implementing initiatives to be more sustainable. Following are three convention centers that unveiled green initiatives to mark Earth Week. Javits Center The rooftop farm at New York City’s Javits Center joined the New York State Grown & Certified program, a statewide effort that identifies local producers who adhere to higher standards in terms of food safety and environmental stewardship. Located more than eight stories above… more
Feb 17, 2022
As the COVID-19 pandemic shifted the event industry from in-person to virtual and hybrid over the past two years, a new challenge emerged: a lack of measurement standards for digital events. Enter global assurance provider BPA Worldwide, which formed a working group of 15 representatives from all segments of the industry to tackle the issue and create the newly launched Reporting Standards for Digital Events (RSDE). RSDE, a standardized set of 17 data tables and glossary terms, is designed to benefit the entire industry, including event organizers, exhibitors and digital event platform (DEP… more
Feb 10, 2022
Membership renewal is mission-critical to healthy and sustainable growth for associations. But the pandemic and its impact have created new challenges for associations of all sizes.  According to the 2021 Membership Marketing Benchmarking Report, 47% of associations reported declines in total membership, while 50% have reported that members are most likely not to renew because of a lack of engagement. Enabling meaningful engagement in an increasingly virtual and distraction-laden world is quite a challenge! Here are some actionable tips to ensure a member-centric engagement plan for 2022… more
Nov 26, 2021
The 2022 Global Meetings and Events Forecast by American Express found that the majority of meeting professionals surveyed believe in-person meeting levels will return to pre-pandemic levels in one to two years. According to the 11th annual report, produced by American Express Meetings and Events, a division of American Express Global Business Travel (GBT), in-person meetings and events are projected to grow in 2022, with 81% of events expected to have an in-person element. In another indicator of industry growth, 64% of global meeting and event professionals surveyed cited increased budgets… more
Jun 28, 2021
There was a time when the most clearly attributable data to track ROI from an event was the revenue from ticket sales and sponsorships. With the advent of virtual events hosted with the help of cutting edge virtual event platforms[1] [2] , measuring the levels of engagement and impact has become easier than ever. But deriving insights from the data still remains a tough challenge. Here are 5 strategic ways to get actionable reporting from your next virtual event: Focus on insights: Understanding of data and analytics needs time. If you haven’t already, help your team upskill by enabling… more
Jun 15, 2021
 Ask event teams about their high-priority KPIs and good audience engagement is sure to feature in the list. But keeping the audiences engaged in a virtual setup can be hard. Great event teams do a few common things to up their audience engagement game. Here are five of those tips for your next virtual event. Create an engagement-first agenda: You get the audience engagement you plan for. So, start with creating an agenda that is conducive to driving audience participation. Plan for activities that need audiences to get involved during the event, and not just sit back and listen. Schedule… more