When I first learned about Chicago Planner Master Class, I was intrigued. Put on by Ateema Media & Marketing, this series of events designed specifically for professional event planners and event marketers isn’t a typical talking-head education session or a loose networking opportunity. Instead, events (which take place several times a year) are structured as a brief introduction from a partner sponsor followed by 10 roundtable discussions on topics pre-selected by attendees.

We recently wrote about why event industry organizations should implement green teams — cross-functional groups that identify and implement ways to help the organization operate in a more environmentally sustainable fashion.

Sustainable practices are fast becoming a must for events. According to the Eventbrite 2020 Event Trends report, 59 percent of North American event professionals are taking steps to improve the environmental impact of their events — up from a mere 6 percent in 2019. 

Haute Dokimazo held its first-ever Secret Family Reunion in November 2019, bringing together more than 80 senior event, marketing and business professionals for a conference unlike any other.

Philadelphia’s walkability, history and culinary ingenuity make the city appealing to corporate groups. Not just a historic meeting location, it’s also a foodie’s paradise, perfect for hosting memorable group meals. 

Every city has its own iconic treats, and St. Louis is no exception. On a recent trip there for the Ungerboeck United conference, we scoped out the best local foods that you can only get in “The Lou.” If you’re meeting in St. Louis in 2020, here are some delicious items to consider including on your menus. They’re sure to give your attendees a true taste of the city.

Imagine chartering a plane to your event destination. You get to choose the plane size, configuration, even food and beverage service. Picture your attendees’ excitement at this extra-special treatment.

In 2018, the United States recorded 340 mass shootings and 108 natural disasters (hurricanes, floods, earthquakes, severe thunderstorms, wildfires and more), making it feel like emergencies are everywhere. Whether emergencies are more prolific than they used to be or not, the reality is event organizers must be ready for an emergency of any type to occur during their event. As such, emergency preparedness has gone well beyond hiring a team of security guards to stand at the door. 

Have you ever hired a photographer for an event and wound up with very few photos you could actually use? Event photography is an important component of capturing the event, but often it’s something that planners don’t spend much time on aside from sourcing a photographer.

Sustainability is top of mind for tech giant HP. The company’s sustainable impact strategy mission is to create lasting, positive change for the planet, our people and communities. HP has publicly committed to integrating sustainable practices into its events by reducing unnecessary materials, renting and reusing assets, recycling, composting and donating event discards.