event-marketing

SXSW Lessons: How Could Brand Activations Transform the Trade Show Experience?

Sitting on your trade show floor is an exhibitor who is spending quite a bit of money to be there, but he or she may be thinking, “For this type of investment, I could be doing an amazing brand activation out of the confines of this booth.”

Or, “We really would like our products to be seen by our end-users, the consumers, but they aren’t allowed into this show.”

Experts to Event Planners: Market Sooner

Event planners are charged with creating show-stopping events that meet the goals set out by the corporations they work for. They handle everything from venue selection and content planning to negotiating contracts and managing day-of logistics to ensure the ultimate vision is achieved.

But what about marketing the event? Often that’s left until most of the planning is in place, but is that the best course? Expert planners say no. They believe event marketing should be integrated into the planning process from the earliest stages.

Live Events Gaining Greater Executive Support, Bizzabo Study Finds

While event professionals have long touted the power of the events they plan, many have not previously had great support from leadership in this area. The good news is that the data shows that to be changing.

Recent event industry studies all indicate the industry is healthy and growing, and a big part of that is due to marketing. Findings from Bizzabo’s “Event Marketing 2019: Benchmarking and Trends” report show that today, face-to-face events are more effective for achieving business goals than ever before — and executives are taking notice.

A Six-Step Guide to Using Influencers in Event Marketing

Influencer marketing allows organizations to leverage influential people to help them get their message to a wider (but still targeted) audience. With more people adopting social media every day, influencer marketing is quickly becoming a staple in the marketing mix — and has now made its way to the events world.

Unlike festivals and fairs, corporate events are typically not of interest to the general public, but that doesn’t mean influencer marketing can’t play a role in boosting attendance.

CEMA Summit Call for Speakers Now Open

Corporate event marketers are often so busy working that speaking at events falls by the wayside. But not only is speaking a great way to advance your professional career, by bringing visibility to yourself and all you do, it also helps others learn.

Even though it requires a little advance planning, and a little more work, it’s worth taking the time to submit at least one session abstract each year. Why not share your knowledge and experience with your peers?

What Is Event Marketing, Anyway?

“Event marketing” is a term that crops up most frequently in the corporate event sector, perhaps because most corporate event planners or event managers sit within a marketing department. But there is some confusion over what exactly event marketing entails.

There are many forms of event marketing in the corporate space. It’s not only marketing the event itself, although that is a piece of it. It’s also about how you portray your brand at or within an event and how you engage with your audience.

Gleanin Adds WhatsApp Functionality to Social Referral Marketing Platform

Show organizers using Gleanin, a social referral marketing platform for exhibitions, can now offer their event registrants the ability to use WhatsApp to broadcast their participation and invite their friends and colleagues to attend. 

Since the inception of Gleanin Connect, Gleanin’s social referral marketing tool, visitors have been able to broadcast their event attendance through social media channels including Facebook, LinkedIn and Twitter, as well as invite their contacts via email.