Even though big gatherings still aren’t allowed in most U.S. cities, that hasn’t stopped sustainably minded event organizations, hospitality companies and venues from finding ways to celebrate the 51st edition of Earth Day. Held on April 22, the event’s theme this year is “Restore Our Earth.”
Historic, iconic, timeless. Those are words that come to mind when beholding The Broadmoor resort, a historic luxury hotel, golf, spa and convention property in Colorado Springs, one of the fastest-growing cities in the U.S. Nestled at the base of the stunning Rocky Mountains and situated on 5,000 acres of luscious mountain terrain, the five-star, 784-room resort’s beauty and natural amenities have long-seduced leisure guests and event groups year after year.
Gilberto Salcedo, vice president of tourism at ProColombia, loves to study numbers. “That’s one of my obsessions,” he admitted.
The pandemic has, naturally, curtailed the momentum Colombia had generated hosting meetings and events. But Salcedo is convinced the slowdown is temporary and has the statistics to back his case.
As the event and tourism industry begins its slow journey toward post-pandemic normalcy, it has become clear that hybrid events – those with both socially distanced in-person and virtual components – will be a vital part of the return of live meetings and conventions. Thus, many hospitality communities across the nation are doing their part to adapt to this new reality, including CVBs.
A financial incentive program created by the Utah Office of Tourism paid off with the booking of 30 events to be held in Salt Lake City in 2021. Visit Salt Lake projects that the events will fill 28,000 room nights, a remarkable feat as the country battles through the pandemic.
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Since the pandemic brought the live events industry to a screeching halt one year ago, convention center staff across the country have been working overtime to find creative ways to keep their spaces occupied and employees working.
As the heart of South Padre Island’s meeting and event business, the South Padre Island Convention Center is accustomed to hosting an array of year-round corporate and consumer events. These range from fishing tournaments to quilt shows to college basketball tournaments.