technology

How to Solve the Virtual Appointment Problem

Soon after founding Meetaway three years ago, Scott Barnett conducted research for how his platform could work best for conferences. All it took was one question, asked pre-COVID: What is your favorite part of an event? About 90% of respondents cited one-on-one hallway meetings — impromptu or pre-planned.

“There’s something magical about that one-on-one conversation,” said Barnett, who has built his product to “take that magic moment and run an entire networking session around that.”

Bizzabo’s Alon Alroy on Cracking the Hybrid Code

Good luck trying to have a conversation about events in 2021 without using the word “hybrid.” The consensus is that a vast majority of conferences, conventions and trade shows will incorporate a virtual element when returning face-to-face, most convening in-person for the first time since 2019. Dig beyond that general thought process, though, and the specifics are a bit hazy. “There’s a reason you’re hearing about those generalities,” said Alon Alroy, co-founder, CMO and CCO of Bizzabo.

What Not to Do with Video Marketing

The motion picture was created in 1892, and arguably perfected by the time of Charlie Chaplin. Yet, event companies still trip over themselves trying to produce and distribute video.

Monique Elwell, president and COO of Storyvine, a guided video technology platform whose clients include IBM, has seen her fair share of cringe-worthy mistakes. Often, she says, these miscues stem from overthinking the process.

Virtual Events Institute Teams Up with Soundings and Informa to Prepare Event Professionals for a Digital Future

Designed to inspire and educate event professionals to produce exceptional virtual and hybrid events, the Virtual Events Institute works to serve the global events community by providing education, knowledge, innovation and best practice to ensure digital event excellence. In an effort to help further that mission, VEI has been busy forming partnerships with industry-leading companies to prepare both contract and full-time event workers with the versatile skill sets that these specialized events demand. Take a look: