technology

Beyond Leads: Will A New Exhibitor ROI Tool Revolutionize Trade Show Measurement?

Beyond leads, it’s always been a challenge for exhibiting companies to measure ROI from trade shows. While leads generated is an important metric for evaluating the value of a specific trade show vs. the overall costs, it’s not the only objective when it comes to exhibiting. However, it’s way more difficult to measure marketing goals like brand awareness, engagement, sales conversions, customer satisfaction and thought leadership from face-to-face. 

Toronto’s Exhibition Place Debuts Immersive VR Tour of Beanfield Centre

For decades, on-site tours of meeting and event facilities have played an essential role in helping event planners make well-informed decisions about venue and space selection and logistics. But with event professionals facing increasing time, budget and travel limitations, digital site tours using virtual reality (VR) technology have become an increasingly helpful tool in enabling planners to explore venues from anywhere in the world without having to leave the office. 

Event Tech News: NoteAffect, CORT and Allseated, GlossAi and Event Leadership Institute Unveil Innovative Offerings

Event technology continues to rapidly evolve, providing the industry with inventive strategies for marketing and producing the most successful, engaging and efficiently run gatherings. Check out some of the latest solutions aiming to make the event experience easier and more rewarding for organizers, marketers and attendees alike.   

NoteAffect

Bizzabo Introduces New Generation of Event Badges With Wearable Tech; Launches Stand-Alone Klik Option

Bizzabo, the Event Experience Operating System (OS), unveiled new offerings with Klik, the onsite wearable technology that the company acquired in 2021. The additions include two major updates to Klik Experiential, its wearable event technology for B2B conferences and flagship events: The Edge, an innovative update to its SmartBadge, and Klik à la Carte, a new individual option for non-Bizzabo customers.

CyberDyme and Discover Puerto Rico Join Forces to Introduce Revolutionary VR Technology Targeting Event Professionals

On the heels of posting its strongest fiscal year in nearly a decade for meetings, incentives, conferences and exhibitions — and many more to come this year and in 2024 — Discover Puerto Rico is further stepping up event marketing efforts with groundbreaking virtual reality (VR) technology.

Gevme Unveils New Feature Empowering Organizers and Attendees to Make Events More Sustainable

Leading event technology company Gevme introduced GoGreen, a new platform feature designed to measure and offset carbon emissions associated with event attendees’ travel. By calculating carbon emissions and providing options to contribute toward eco projects worldwide, GoGreen aims to empower event organizers and participants to impact the environment positively. 

Partner Voices
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