News

Dec 01, 2017
Events remain among the top three areas of marketing spend, highest return on investment and sales lead sourcing, as is shown in this 2017 B2B Marketing Mix survey from Sagefrog Marketing Group. Still, getting actionable insights from your events can be a challenge. Most corporations use a conglomeration of technologies to track and analyze marketing data. Tools may include CRM systems, marketing automation platforms and social media engagement platforms – but it’s rare to find technology specifically focused on the customer engagement that takes place at face-to-face events. Multiple… more
Nov 29, 2017
At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts? Each month, we highlight a different corporate event professional to help you get to know some of the individuals who make this industry thrive. This month I spoke with John Stevenson, global event program manager at Dell EMC. Stevenson has a diverse 12+ year background in the events industry, including working as a planner for an association and managing events for third parties at Maritz… more
Nov 28, 2017
The Delano South Beach hotel and The Temple House, an iconic 15,000 square foot award-winning private event space in Miami, Florida, have partnered to offer a new multi-functional venue for meetings and events. The Temple House, located within easy walking distance of The Delano, features over 16,000 square feet of space including a 5,000-square-foot plenary room that can hold up to 600 attendees in any configuration. The air-conditioned indoor space boasts 25-foot high ceilings to offer complete protection during unexpected tropical downpours, plus a large terrace for outdoor events. The… more
Nov 27, 2017
For the sixth consecutive year, Human Rights Campaign (HRC) has rated MGM Resorts International as among the nation’s leading companies for workplace equality for lesbian, gay, bisexual, transgender and queer (LGBTQ) employees. Based on the company’s policies and practices relating to LGBTQ employees, MGM Resorts earned a perfect score on the 2018 Corporate Equality Index (CEI), an annual HRC survey that evaluates major companies for their non-discrimination and benefits policies and practices with respect to LGBTQ employees. “Diversity and inclusion are bedrocks of our company culture and… more
Nov 22, 2017
Wyndham Orlando Resort International Drive is offering a special incentive program for groups who book and host events now through March 31, 2018. Planners can save 10% off the final bill while also earning extra benefits including triple the Wyndham Rewards go meet points and a complimentary beer and wine reception for the group. "We want planners to know that whether you have months or mere weeks to plan a spectacular meeting or event, Wyndham Orlando Resort has got your back with well-appointed guestrooms and versatile meeting spaces for any occasion," said Charlie Kingston, general… more
Nov 21, 2017
Versatility. Flexibility. A blank canvas. Corporate event planners are creative and seek event spaces that can accommodate their visions. Planners around the country identified key areas where flexibility is an integral feature of the venues they select. “The more constraints a venue has the harder it is on planners to create the vision the client would like to have for their guests,” said Courtney Lutkus, owner of Simply Radiant Events.   Space Planners want space that offers the ability to customize the experience or brand the atmosphere to make it unique. “Usually I am seeking to… more
Nov 20, 2017
Music is known to bring people together. Studies, including this one, have shown that music increases feelings of inclusion, connectivity, positive affect and also increases endorphin release – adding to those overall positive feelings. Furthermore, the study finds that singing together fosters social closeness, even in large group contexts where participants are strangers to each other. Incorporating music into corporate events is a great way to bring your audience together. Most event organizers play music to get attendees pumped up for a keynote or keep them awake in the afternoon. But… more
Nov 20, 2017
Event Technology collective Event Tech Tribe have unveiled the newest addition to their family of technology solutions for event planners, EventOPS, a platform that allows event organizers to plan and manage their operations and logistics from an intuitive, user-friendly dashboard, on any device. EventOPS unveiled its partnership with the Tribe last month at IMEX America, held Oct. 10-12 in Las Vegas. “We’re thrilled to welcome EventOPS to the Tribe,” said Event Tech Tribe COO Marie-Claire Andrews. She continued, “They embody the best-in-craft philosophy and have a fantastic product that,… more
Nov 17, 2017
Corporate event professionals are always looking for new ways to provide attendees with memorable event experiences. We all know how stressful meetings can be and how much people appreciate a break from the crowds. Two frequent problems at events are never having enough rooms for everyone who wants to book a meeting, and even if attendees have a free hour, rarely is there any place for them to comfortably relax and recharge. It’s common to see conference photos of packed areas, with people camped out with their laptops in hallways and on the floor inside the meeting rooms. While this… more
Nov 15, 2017
Innovation. Inspiration. Diversity. Inclusion. Equality. Giving Back. Those were some of the pervasive themes at Dreamforce, Salesforce’s annual user conference, held Nov. 6-9 at the Moscone Center in San Francisco. Now in its 15th year, Dreamforce has grown to become the largest software conference in the world, with more than 120,000 registered attendees from around the globe. This year’s conference agenda featured 2,700+ sessions designed for a wide range of roles and industries, including sales, marketing, customer service, financial, retail and healthcare. Fifteen million people watched… more