News

May 10, 2018
Exhibiting is a key part of the B2B marketing mix. However, standardized lead capture and follow-up processes are notoriously challenging for most organizations. Most events these days offer lead scanning technology, but there is no consistency from event to event. Some smaller events may not even have badge scanners, requiring organizations to fall back on the tried-and-true method of business card collection, or physical lead cards for attendees to fill in. Even when you are able to get badge scan data close to real-time, getting it formatted to upload into a CRM and/or marketing… more
May 09, 2018
Transform USA has lined up an impressive array of event industry leaders to lead panel discussions and break-out sessions at its upcoming event, set for July 18 at the Newseum in Washington, D.C.   Senior leaders of association, for-profit and corporate exhibitions and venues who are in attendance will have a chance to hear and engage with thought leaders from Clarion/UX, ReedPOP, National Kitchen & Bath Association, Reed Exhibitions and North American Veterinary Conference who will be focusing on how show organizers will be using data, analytics and digital to shape their events,… more
May 07, 2018
On Apr. 24, 2018,  the newly remodeled and rebranded Hilton Santa Barbara Beachfront Resort opened its doors to guests. Formerly known as The Fess Parker, A DoubleTree by Hilton Resort, the hotel has undergone a complete renovation and will remain managed by Hilton (NYSE: HLT) and jointly owned by Park Hotels & Resorts and the Fess Parker family. “We look forward to this next chapter for the property and to continuing our long-standing partnership with Hilton,” said Eli and Ashley Parker, son and daughter of Fess Parker.  “The resort may have a new look and a new name, but will continue… more
May 04, 2018
The new dual-branded AC Hotel and Residence Inn Dallas by the Galleria opened its doors on Apr. 26, 2018. Located in the heart of Dallas Midtown, the 256-room property contains more than 17,000 square feet of combined meeting space that can accommodate events for up to 200 attendees.  AC Hotel Dallas by the Galleria offers 140 guest rooms that feature a European-inspired design along with workstations and flat-panel TVs. Residence Inn Dallas by the Galleria offers 116 suites designed for longer-stay guests. Every guest room is a suite with studio, one- and two-bedroom options that afford… more
May 03, 2018
While planning an event in an industry, show organizers quickly learn the leading voices of that industry. These voices influence large communities and offer a type of credibility brands themselves cannot. As a result, marketers have quickly engaged in “influencer marketing campaigns.”   “Influencers are a class of individuals who naturally attract emulation by their behaviors, relationships or opinions,” said Tamar Beck, CEO of Gleanin, an influencer marketing platform.   Ed Several, senior vice president of Reed Exhibitions-Americas, defines event influencers as any attendee or exhibiting… more
May 02, 2018
Enterprise event management company Cvent, Inc., has announced that it will acquire mobile event app provider QuickMobile. The acquisition is expected to close before the end of May 2018. The addition of QuickMobile's technology will help Cvent expand its Event Cloud Platform's mobile capabilities, providing mobile apps for events of all sizes. Together, the organizations will: Serve more than 25,500 customers, including 80% of the Fortune 100 Deliver 16.7 million app downloads Offer over 950 product support professionals to ensure customer success Reggie Aggarwal, founder and CEO of… more
May 01, 2018
The Galt House, Louisville’s largest hotel, is joining the Trademark Collection by Wyndham as an independently owned soft-branded property. The flagship hotel, which will begin a $80 million renovation this June, will be Wyndham Hotel Group’s largest single addition in North America. Galt House Hotel is the largest downtown meeting, convention, and conference hotel in the region, with 1,310 guest rooms and 130,000 sq. ft. of event space that can host meetings of up to 3,000 attendees. The hotel offers 53 meeting rooms, a 23,300 sq. ft. ballroom, a 16,000 sq. ft. ballroom and an exhibit… more
Apr 30, 2018
A new event registration service specifically designed for small to mid-tier events is now available from Core-apps. The new Core-apps Badger Registration Service was built for events ranging in size from 25-2500 attendees and is tailored to corporate meetings, educational conferences and smaller shows that do not have a large expo presence. The service offers dozens of potential registration options and rounds out the company’s existing offerings. Existing Core-apps clients can use it to provide a complete attendee engagement experience, and the service will also appeal to new clients who… more
Apr 26, 2018
There is a lot of preparation going on in Japan for the Olympics, which will be held in Tokyo in 2020.  In addition to new hotels and venues that will expand the many existing options for events, transportation infrastructure will be transformed. Plans include a ring road that will bypass central Tokyo, a central arterial road that will better connect central Tokyo to the Tokyo Bay area, a new railway connecting Haneda Airport and Tokyo Station, plus improvements to the existing Narita Airport railway system that will cut transit time from thirty minutes to a mere eighteen. Tokyo, however,… more
Apr 25, 2018
An event provides one of the most powerful opportunities for sponsors to get their brand and message out in a face-to-face environment.  For event organizers, sponsorships can help offset costs, increase revenue, enhance the attendee experience, and strengthen partnerships. To help clients increase the value, efficiency, and impact of their live events, GES has launched GES Sponsorship Strategy & Sales. Announced on Apr. 10, the offering enhances the company’s sponsorship program offerings. “We’ve blended decades of experience in live event marketing and domain knowledge with the… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more