News

Sep 04, 2017
Out with the old? Not so fast … While digital and data may be getting all the buzz these days, a few, let’s call them “experienced” tactics, are quietly getting the job done for many event marketers. So before throwing out your old marketing plan, consider keeping some old-school workhorses that these event planners swear by. Handwritten Notes Although her company incorporates the latest technology and trends into its events, from virtual reality to artificial intelligence and interactive engagements, there are some traditional touches for reaching attendees that still work, according to… more
Sep 04, 2017
As a trade show organizer, you know the kind of attendee you want at your event: an influencer with buying power who actively participates and advocates for your show, an industry expert who comes every year and brings their friends, and an enthusiastic participant who possesses a robust digital presence and plays a key role in contributing positively to your show’s content and evolution. Just by their presence, such an attendee has the power to not only attract more exhibitors but also increase the brand value of your show, which in turn can result in drawing more attendees to your event.… more
Sep 04, 2017
Global event management and solutions firm AlliedPRA has acquired Briggs, a New York City-based event and destination management company. The acquisition is intended to help AlliedPRA grow and expand its reach in the competitive NYC marketplace. Briggs President Anthony Napoli will continue to lead the Briggs team under the Briggs brand, now owned and operated as an AlliedPRA Company. “It’s not where you start, it’s where you finish!” Napoli said. “The Briggs team takes enormous pride in the successful business and relationships we have built over the last 35 years in the greatest city in… more
Sep 03, 2017
The responsibilities of corporate event professionals cover the boards, from strategy and planning to content and marketing to flawless execution of logistics. Event-related roles all include at least a subset of these categories, but much like events themselves, no two are identical. At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts? The following interview is the first in a series of corporate event professional profiles to help familiarize… more
Sep 03, 2017
The Corporate Event Marketing Association (CEMA) provides a community for senior-level strategic event marketers and industry professionals to share their knowledge and best-practices. Launched in 1990 as an association for corporate exhibit managers in high-tech, its acronym encompassed several meanings throughout the early years. The “C” initially stood for “computer” and the “M” quickly morphed to “marketer” to indicate its focus on strategic event marketing and planning – the whole event experience, not just logistics. Now in its 27th year, CEMA still has a strong representation from… more
Sep 03, 2017
Out with the old and in with the new. Nowhere has that expression been more accurate than in Las Vegas, where hotel and meeting space makeovers practically are routine. Case in point, the Monte Carlo Resort and Casino, currently undergoing a $450 million revamp and rebrand project that will transform the 21-year-old property into a luxury resort by the end of 2018. Last spring, MGM Resorts International and New York-based Sydell Group announced their partnership to reimagine and transform the Monte Carlo into two distinct new hotel experiences: Park MGM and a Las Vegas version of Sydell’s… more
Sep 03, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions, and demographic data. According to eMarketer’s ‘Predictive Marketing Roundup’, nearly 70% of US marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more… more
Sep 03, 2017
Most companies often hire an advertising agency to execute their external messaging, but what about internal messaging? Encore Live, an event services company, has created the role of culture agency to help organizations deliver their internal messaging more effectively. The term “culture agency” was coined by Davis Ridley, Encore Live’s PR and marketing manager, to help prospective clients better understand the services that the agency delivers. A culture agency can be defined as a group of creative individuals dedicated to understanding a company’s unique culture and helping to execute… more
Sep 03, 2017
The Aloft Philadelphia Downtown, a new, contemporary hotel in the former Liberty Title & Trust Building on Philadelphia’s iconic North Broad Street, opened for business on Aug. 31. The new hotel features a modern, free-flowing design, while maintaining details from its 1925 construction such as the second-floor lobby’s grand ceiling and colossal windows. Directly attached to the Pennsylvania Convention Center, Aloft Philadelphia Downtown is particularly convenient for small corporate events. The hotel offers 1,200 square feet of flexible function and event space: Exchange (644 square… more
Sep 03, 2017
Business Events Canada (BEC) recently launched a new website designed to attract international meetings, conventions and incentive events to Canada and its myriad event and tourism destinations. Supported by BEC’s content team, the digital hub is geared toward U.S., U.K. and international meeting and event planners and decision-makers. According to BEC officials, more than 8,000 international conferences are held across Canada each year. “International meetings and events are important drivers of the Canadian economy,” said Chantal Sturk-Nadeau, executive director of Business Events Canada… more