News

Jan 11, 2018
As the ongoing quest for business efficiency continues, it becomes more important for larger organizations to chart their course to implementing a Strategic Meetings Management Program (SMMP). The Strategic Meetings Management Program (SMMP) moniker was created by the Global Business Travel Association (GBTA). An SMMP is a disciplined approach to managing enterprise-wide meeting and event related processes, activities, metrics, standards and supplier strategies to achieve business objectives, quantitative cost savings, risk mitigation and optimal service levels. SMMPs have been touted as… more
Jan 11, 2018
Internet pioneer, entrepreneur, and New York Times best-selling author Jay Baer gave a presentation at the PCMA Convening Leaders conference this week on “The 365 Day Event - Using Digital Content to Drive Year-Round Engagement.” Baer spoke about the intersection of technology, social media, and customer service, and how this convergence relates to events. The average person uses a smartphone 76 times a day. And many attendees now bring multiple devices to an event: a phone, a tablet, and a laptop. It therefore comes as no surprise that the biggest challenge experienced by most event… more
Jan 10, 2018
The empowerment of women and the need to provide equal opportunities are top of mind as we go into 2018. To that end, entrepreneurs Leonora Valvo and Marie-Claire Andrews have launched Women in Event Tech, a new movement supporting women who are trailblazing new products and services in event technology. Womenineventtech.org is a centralized location for like-minded women to connect, share stories, and be inspired by each other. The site calls for participation and support to enable the founders to gauge interest in other products/services and assess the right times and locations to bring… more
Jan 09, 2018
At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts? Each month, we highlight a different corporate event professional to help you get to know some of the individuals who make this industry thrive. Our first featured event expert of 2018 is Emmanuel Gotsis, director of global experiential marketing at Microsoft. With more than 20 years of industry experience, Gotsis has impressive credentials. He got his first work experience at a young age in… more
Jan 08, 2018
On Jan. 3, midtown Nashville’s 180-room Kimpton Aertson Hotel completed its 17th floor indoor and outdoor event venue, Woodlea. The nearly 4,500 square foot rooftop showcases 270-degree panoramic views of downtown Nashville and Vanderbilt’s campus and can accommodate up to 150 guests. Woodlea’s addition rounds out Kimpton Aertson’s meeting and event space with more than 10,000 sq. ft of flexible indoor and outdoor meetings and events space on its 8th and 17th floors. For large meetings and group events, the hotel’s Patterson Ballroom features 3,200 sq. ft of floor-to-ceiling windows, which… more
Jan 04, 2018
For years, event industry accreditation has been based on mastery of logistics. However, corporations today are increasingly focused on marketing strategy, and no matter how well executed an event is, if there aren’t enough attendees and sponsors it will be deemed a failure. To ensure success, event managers need to become event marketers. Eventbrite is making it easy for event marketers – or those who are interested in becoming event marketers – to take the first step. As the largest ticketing and event technology platform powering millions of events around the world each year, Eventbrite… more
Jan 04, 2018
Corporate event planners are looking ahead to what the new year may hold—focusing on the dates saved on their calendars. How can they make these events pop? What trends will impact how they plan memorable experiences for their clients?  Corporate Event News spoke to expert planners to see what trends they predict will impact the industry in the coming year.  Karen Shackman of Shackman Associates New York predicts last minute events will demand more luxury. “This will require more choices: whether it is choices of venues, choices within the venue, choices at multiple venues, and timing… more
Jan 03, 2018
Apple has published updated App Store guidelines, adding specific arrangement for exhibition and event mobile applications. Apple uses the App Store Guidelines to work with app developers, to ensure that the programs offered through the company's App Store are in line with user experience standards. In June, Apple announced iOS 11 and introduced changes to its App Review Guidelines. Among the changes was a section that had the event industry concerned: Section 4.2.6: Apps created from a commercialized template or app generation service will be rejected. This change was interpreted by many… more
Jan 02, 2018
After years of seeing technology revolutionizing the meetings industry and accelerating the rate of change in how people live and work, there will be a return to a focus on humanity in 2018, according to IMEX Group. The global event producer believes that while new technological innovations will continue to transform the world around us, individuals throughout the events industry and in society are asking questions about whether people – along with their lives, feelings, aspirations, health and minds – are receiving enough priority as society deals with tremendous challenges and adapts to… more
Dec 21, 2017
Caesars Entertainment Corporation will develop CAESARS FORUM, a new 550,000 square foot conference center on the east side of the Las Vegas Strip. Featuring 300,000 sq. ft. of flexible meeting space, the $375 million facility will include two of the largest pillarless ballrooms in North America, according to Caesars officials. “Consistent with our post restructuring plans, Caesars Forum is the first installment of our growth strategy for the benefit of Las Vegas and our employees, which will also help meet the increasing demand for group business meetings of all sizes,” said Mark Frissora,… more