News
Mar 15, 2019
If you could create the perfect event tech platform that would solve all of your event-related issues while helping you to achieve your ultimate trade show goals what would that technology look like? We posed this question to three seasoned professionals and here’s what they had to say. Their answers can be applied to any event that includes exhibitors.
Jenn Ellek, Senior Director of Marketing, Taffy Event Strategies
Since I am a marketer at heart and a data-follower by design, I’m always looking for ways to customize and personalize a prospect’s journey of engagement and their ultimate… more
Mar 14, 2019
April 4 is Global Meetings Industry Day 2019. Led by the Meetings Mean Business Coalition, GMID brings together event professionals around the world to champion the positive impact meetings and events have for business, communities and individuals.
MMBC believes in the power of face-to-face interaction, and that great things happen when people come together — as it states in the mission for both GMID and its Meetings Mean Business campaign, “deals are struck, relationships are forged and ideas are gathered.”
Research supports these assumptions. Did you know that meetings held in the United… more
Mar 13, 2019
The $130 million, 250,000-square-foot expansion of MGM Grand Conference Center is now complete, meaning MGM Resorts now offers a total of 4 million square feet of meeting and convention space on the Las Vegas Strip. (For reference, that’s more than all the convention space in Manhattan combined.)
“With our expansion, upgraded amenities, new outdoor space and user-friendly connectivity packages, we provide our convention customers an enhanced meeting experience with more options,” said Ernest Stovall, vice president of Sales for MGM Grand.
He continued, “I’m proud that many of our clients… more
Mar 12, 2019
One way event professionals choose to share their expertise within the industry is through books. In the past several months, I’ve read a number of editions that run the gamut from self-help to event design and strategic planning to improving sales. Here are some of our top picks.
Create Conferences That Work
Adrian Segar, event design expert and founder of Conferences That Work, is also the author of two books on event design. Segar wrote Conferences That Work: Creating Events That People Love to share with a larger audience the techniques he had discovered to be successful.
“I invented [… more
Mar 08, 2019
Venue management and hospitality company Spectra will become the new provider of venue management for Kay Bailey Hutchison Convention Center Dallas, effective April 1. This marks the first time in the center’s history that it will be run by a private operator.
The City of Dallas City Council unanimously approved this partnership. Spectra will focus on short-term bookings, taking over a role historically maintained by City of Dallas employees. Visit Dallas will emphasize bookings 18 months out or more at KBHCCD, in addition to other venues in the city.
“Partnering with Spectra is going to… more
Mar 07, 2019
The Center for Exhibition Industry Research has released the seventh and final report in its Attendee ROI Playbook series, a multiple fact sheet series that identifies general attendee practices while delivering insights on differences by specific attendee categories.
Designed to summarize all aspects in the Attendee ROI study as well as analyze how attendee preferences and behaviors vary by the size of an event, “Where Value and Metrics Vary by Event Size,” uncovers competitive advantages for B2B exhibitions large and small, according to Nancy Drapeau, CEIR vice president of research.
“… more
Mar 05, 2019
You could say the team members behind MAD Event Management are masters of creativity. Based in Warwick, New York, they’re owners and operators of several large pop culture conventions, from Long Beach Comic Expo to C3: Comic Creator Conference. As such, they’re frequently managing events that involve large numbers of attendees dressed in costume, as well as in-depth education sessions designed to help high-level comics creatives learn and grow in the industry.
Yet for its latest challenge, MAD stepped into a similar, yet different role in a new location: Havana, Cuba. Working with the… more
Mar 04, 2019
The University of Alabama at Birmingham is celebrating its golden anniversary this year with the addition of a new on-campus flagship hotel with event space. Hilton Birmingham at UAB opened its doors on Jan. 31.
In November of 2016, UAB purchased the DoubleTree by Hilton Hotel Birmingham. The property was closed in March 2018 for a multimillion-dollar transformation, renovating and rebranding to reflect both the Hilton brand and the university’s spirit.
“The transformation has been extraordinary,” said Lisa Castagna, general manager, Hilton Birmingham at UAB.
She added, “It’s been a… more
Mar 01, 2019
At Corporate Event News, we aim to bring you all the news from all the locations. During the month of March, we’ll be focusing on California and the Southeast, although that doesn’t mean we will be ignoring the rest of the world.
This month, you can look forward to learning about the greater Palm Springs area, Miami, Chattanooga, the latest developments at the Georgia World Congress Center and more. Plus, we’ll be bringing you insights from the annual Game Developers Conference in San Francisco that might spark some ideas for new ways of marketing corporate events.
We’ll also be reporting… more
Feb 28, 2019
This month, we’re recapping the latest tech news you need to know in an easily digestible format. Have news to share with us for March? Drop me a line at kogletree@tsnn.com.
Who can say no to faster, more reliable Wi-Fi?
Kay Bailey Hutchinson Convention Center Dallas got a wireless upgrade this year thanks to Smart City Networks, which installed a new distributed antenna system (DAS) to expand the cellular service coverage and capacity at the facility.
“This new system is going to make a noticeable difference for everyone who attends an event [at KBHCCD],” said Mark Haley, President of… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more