News

Oct 02, 2017
Sourcing viable destinations and suppliers for your corporate meetings can be a challenge. It’s time-consuming and difficult to know whether you’re selecting the right venues and getting the best deals. That’s where convention and visitors’ bureaus (CVBs) and destination management organizations (DMOs) come in. A recent research study conducted by Destination Analysts, in conjunction with Destinations International (formally DMAI) and Miles Partnership, surveyed 569 planners, nearly half of whom are in the corporate sector. A mere 34.4 percent of corporate planners surveyed indicated that… more
Oct 02, 2017
In the wake of the mass shooting last night on the site of the Route 91 Harvest country music festival outside the Mandalay Bay Resort & Casino, several shows scheduled in Las Vegas in the coming week have released statements. Global Gaming Expo (G2E), which is set to open Oct. 3-5 at the Sands Expo & Convention Center, attracts more than 450 exhibitors and 26,000 attendees. American Gaming Association President and CEO Geoff Freeman released the following statement: "The American Gaming Association and our Global Gaming Expo (G2E) partner, Reed Exhibitions, are closely… more
Sep 29, 2017
Enclave, a groundbreaking three-story 75,000-square-foot multi-purpose special events venue in Las Vegas, Nevada, is now complete with the opening of its 5,000-square-foot Vivace Rooftop Deck.   Debuting this month, Vivace offers a striking setting with panoramic views of the Las Vegas Strip and surrounding mountains. The new space has its own full-service prep area and can host events for up to 350 guests. The rooftop deck tops off 22 rooms, which range in size from 147 square feet to 9,000 square feet. Meeting space includes traditional conference rooms plus large spaces for product… more
Sep 28, 2017
Show organizers will have an opportunity to find even more answers to their questions about sustainability and corporate social responsibility (CSR) at this year’s IMEX America. The annual exhibition for incentive travel, meetings and events industry is set for Oct. 10-12 at the Sands Expo and Convention Center at The Venetian | The Palazzo in Las Vegas. From environmental best practices and making a business for green to pairing the right CSR activity with an event and eliminating waste at meetings, new CSR and environmentally focused learning sessions will grace the show’s Sustainability… more
Sep 26, 2017
Core-apps has updated and enhanced its Access 365 product, an event app feature that allows planners to extend the life of their apps beyond their events. The new updates not only provide event planners with a flexible payment structure but also technical enhancements designed to help turn an event app into a year-round engagement tool. The new pricing model features a low monthly fee to help mitigate the upfront costs of implementation, thus lowering the barrier of entry so organizers can engage with their audiences 365 days a year. This goes into effect immediately and can be added on to… more
Sep 25, 2017
Corporate event professionals are often viewed as the people behind the scenes who are good at operations, but not taken into consideration where strategy is concerned. There usually is another marketing or sales group making the decisions on which events to host or participate in and what the strategy should be – then the program is handed off to the event manager to execute. Event professionals can add a huge amount of value to programs by understanding the business goals and structuring events to measurably achieve those goals. But in order to be brought into the strategic discussions,… more
Sep 21, 2017
Increasing outreach is an ongoing challenge in event marketing.  How do you get more attendees to come to your event?  You’re putting in significant time, effort, and money to design and deliver a great program but if nobody attends your work is all for naught. I recently attended a webinar hosted by the Event Tech Tribe called “20 Event Marketing Hacks to Get Butts in Seats,” that offered some useful tips and tricks on how to do just that. I’ve pulled six of these to concentrate on here: three internal to your organization, and three external.    Internal Content personalization, A/B… more
Sep 21, 2017
With over 500 million users, LinkedIn’s potential to be a powerful tool for finding and engaging with relevant professionals is obvious. However, what isn’t obvious to many professionals is how they can tap into that potential and take full advantage of what LinkedIn has to offer. After about a decade of using (and experimenting with) LinkedIn, I’ve developed a system for myself that’s works – in fact, about a third of my business now comes from LinkedIn. Here are some of the actions I’m taking and features I’m focusing on: 1. Set Realistic Expectations LinkedIn isn’t magic. It’s a tool… more
Sep 21, 2017
Many corporate event professionals are not overly tech-confident. It’s not their core business.  But in order to get the most out of most event software, you often need to have a deep technical understanding of how things work behind the scenes. Integration between event software tools can be challenging, is often just cobbling disparate technology together, and may be complex enough to require involvement from IT. Even single-provider solutions may be conglomerations from acquisitions rather than being built to work as a whole. Event marketers don’t typically have the time to deal with… more
Sep 21, 2017
A lot of experiential event design these days goes hand-in-hand with event technology. But what about the non-technical visual elements of your event? Tension fabric structures can be used to add interest and excitement to event design. Fabric structures are lightweight (which means easy to pack and low cost to transport), add visual appeal, and can transform an environment into a memorable experience from the instant your attendees arrive.   Sculptural stretch-fabric structures can be used in variety of ways at events. Most commonly seen as dramatic backdrops and décor on keynote stages,… more