News
Jun 09, 2021
Event professionals worldwide have been learning quickly and transforming in-person to virtual events, over the last year and the industry is evolving fast. One of the key challenges event professionals face now though is releasing profits from virtual events - overcoming the challenge requires a new playbook.
A recent report by EventMB suggests that 40% of event professionals have not been able to generate a profit from virtual events. If you are among the 40% or if maximizing virtual event ROI has been a long-standing goal, here are 3 key pillars to take care of at your next event:
1.… more
Nov 25, 2020
Destinations International (DI) has released two studies that look at key issues facing the travel industry. The first focuses on the role destination organizations play in advancing equity, diversity and inclusion (EDI), while the second — conducted with Longwoods International — examines the perception of the travel industry by U.S. residents.
Equity, Diversity and Inclusion
A follow up to the baseline data compiled in 2019, DI’s 2020 Equity, Diversity and Inclusion Study on Destination Organizations found a need and desire for destination organizations to drive growth in diverse… more
Sep 15, 2017
New York Life, the largest mutual life insurance company in the United States, recently showed how an
event cancellation could be turned into an opportunity to do good.
New York Life’s 2017 Executive Council Meeting was scheduled to be held at the Austin Convention
Center at the end of August. With the approach of hurricane Harvey, the corporation opted to cancel
the event for the sake of safety.
Typically, late cancellations mean that money contractually obligated for meeting space, food and
beverage, and hotel rooms is lost, and often space goes unused.
Rather than letting the space… more
Sep 04, 2017
Out with the old? Not so fast … While digital and data may be getting all the buzz these days, a few, let’s call them “experienced” tactics, are quietly getting the job done for many event marketers.
So before throwing out your old marketing plan, consider keeping some old-school workhorses that these event planners swear by.
Handwritten Notes
Although her company incorporates the latest technology and trends into its events, from virtual reality to artificial intelligence and interactive engagements, there are some traditional touches for reaching attendees that still work, according to… more
Sep 04, 2017
As a trade show organizer, you know the kind of attendee you want at your event: an influencer with buying power who actively participates and advocates for your show, an industry expert who comes every year and brings their friends, and an enthusiastic participant who possesses a robust digital presence and plays a key role in contributing positively to your show’s content and evolution.
Just by their presence, such an attendee has the power to not only attract more exhibitors but also increase the brand value of your show, which in turn can result in drawing more attendees to your event.… more
Sep 04, 2017
Global event management and solutions firm AlliedPRA has acquired Briggs, a New York City-based event and destination management company.
The acquisition is intended to help AlliedPRA grow and expand its reach in the competitive NYC marketplace.
Briggs President Anthony Napoli will continue to lead the Briggs team under the Briggs brand, now owned and operated as an AlliedPRA Company.
“It’s not where you start, it’s where you finish!” Napoli said. “The Briggs team takes enormous pride in the successful business and relationships we have built over the last 35 years in the greatest city in… more
Sep 03, 2017
The responsibilities of corporate event professionals cover the boards, from strategy and planning to content and marketing to flawless execution of logistics. Event-related roles all include at least a subset of these categories, but much like events themselves, no two are identical.
At Corporate Event News, our objective is to showcase the diverse people, programs, challenges and rewards of corporate events, so what better way to accomplish that than by talking to industry experts? The following interview is the first in a series of corporate event professional profiles to help familiarize… more
Sep 03, 2017
The Corporate Event Marketing Association (CEMA) provides a community for senior-level strategic event marketers and industry professionals to share their knowledge and best-practices.
Launched in 1990 as an association for corporate exhibit managers in high-tech, its acronym encompassed several meanings throughout the early years. The “C” initially stood for “computer” and the “M” quickly morphed to “marketer” to indicate its focus on strategic event marketing and planning – the whole event experience, not just logistics.
Now in its 27th year, CEMA still has a strong representation from… more
Sep 03, 2017
Out with the old and in with the new. Nowhere has that expression been more accurate than in Las Vegas, where hotel and meeting space makeovers practically are routine.
Case in point, the Monte Carlo Resort and Casino, currently undergoing a $450 million revamp and rebrand project that will transform the 21-year-old property into a luxury resort by the end of 2018.
Last spring, MGM Resorts International and New York-based Sydell Group announced their partnership to reimagine and transform the Monte Carlo into two distinct new hotel experiences: Park MGM and a Las Vegas version of Sydell’s… more
Sep 03, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions, and demographic data.
According to eMarketer’s ‘Predictive Marketing Roundup’, nearly 70% of US marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more