News
Mar 02, 2018
The Center for Exhibition Industry Research (CEIR) has released its 2018 Marketing Spend Decision Report, new research profiles marketing practices among business-to-business (B2B) exhibitors of all organizational sizes.
Exhibiting remains the largest slice of the marketing budget, but integrated marketing is key to the strategy at most corporations. Sixty-eight percent of exhibitors surveyed also allocated marketing dollars to digital channels. Free or low-cost channels, such as e-mail promotion and social media topped the list.
The report indicates that top objectives for B2B exhibiting… more
Mar 02, 2018
As the events industry continues to be tasked with making the case for the value of face-to-face meetings and events, a new report commissioned by the Events Industry Council (EIC) has been released that will not only help the industry drive that case home but also prove what it has long known to be true: the meetings and events sector is critical to a healthy and thriving national economy.
According to the Economic Significance of Meetings to the US Economy, conducted by independent global advisory firm, Oxford Economics, and supported by the Meetings Mean Business Coalition and other… more
Mar 01, 2018
Global brand design and brand experience consultancy Elmwood has acquired digital design agency Framework Creative. The London-based agency specializes in the design and production of virtual brand experiences using the latest immersive, simulation technologies, including augmented reality and virtual reality.
Framework Creative specializes in design for digital and immersive technology. Framework works directly with end-clients, as well as through other agencies having designed for clients like Ikea (through BWP Group), Virgin Holidays (through Big Bear X and YourStudio), Dell (through… more
Feb 27, 2018
ARIA Resort & Casino has completed the expansion of its convention center, adding 200,000 sq. ft. of space over four floors of the hotel. The new space incorporates features including views, natural light, outdoor areas and non-traditional meeting areas.
The $170-million-dollar construction project began in May 2016, and the expansion was completed in Feb. 2018, increasing the footprint of the convention space to 500,000 sq. ft. The new space officially opened on Feb 15.
I asked Tony Yousfi, ARIA’s vice president of sales, why meeting organizers might choose ARIA when there is such a… more
Feb 26, 2018
Guidebook, Inc. has launched new Integrations and an Open API that enables event planners and organizations to seamlessly connect CRM, event registration and marketing automation software with their mobile event apps.
A self-service event app builder platform, Guidebook makes it easy for users to create, customize and manage mobile apps for events of all types and sizes using simple, built-in features and templates.
According to Guidebook officials, the company’s plug-and-play Integrations further extend the mobile app platform’s ease of use without the need for developer resources to… more
Feb 23, 2018
The San Diego Convention Center has selected ON Site, a division of ON Services, as its preferred provider of audio-visual services and its exclusive provider of production rigging and in-house sound. The contract will begin May 1, 2018.
Owned by GES, ON Services is a leading provider of global live event audio visual services that include AV design, lighting, projection mapping and scenic design services. ON Site provides in-house audio-visual and technology services to convention centers, hotels and resorts across the United States.
The San Diego Convention Center hosts conventions, trade… more
Feb 22, 2018
The GDPR is currently among the top concerns for marketers at organizations across all industries. As technology continues to advance, data breaches are inevitable, so more and more security measures will be put in place in the effort to keep personal data safe.
Event marketers who may not have technology backgrounds still need to know the many aspects of digital and data security that should be considered both internally and in their organizations’ contracts with suppliers, vendors, and partners. However, figuring out where to start and exactly how data security and related regulations… more
Feb 21, 2018
Concept3D, provider of location-based software and 3D services, including 3D modeling, virtual reality (VR), interactive maps and virtual tour software, has launched the Colorado Convention Center’s new interactive 3D map and virtual tour platform.
On the new platform, the CCC’s 584,000 square feet of meeting and event space are mapped in highly detailed 3D renderings atop interactive software, offering event attendees, visitors, employees, exhibitors, vendors and event planners the ability to easily navigate the facility as well as find their way to and from nearby and regional locations… more
Feb 19, 2018
If you are considering taking your event to The Netherlands – most people likely would focus on Amsterdam, but there are two other affordable and easy-to-access cities to look at as well: Rotterdam and The Hague.
“We think that Rotterdam is the new and exciting choice for event organizers, with the same level of service and quality that can be expected from all cities in the Netherlands as a destination country,” said Catherine Kalamidas, account manager for Rotterdam Partners Convention Bureau.
She added, “The good thing is that the Netherlands is such a small country that you can actually… more
Feb 15, 2018
The Association for Women in Events (AWE) is an inclusive community dedicated to the professional advancement of women in all facets of the events industry.
AWE was founded in 2015 by five women who are also event professionals: Carrie Abernathy, CMP, CEM, CSP; Mary Higham, CEM; Tamela Blalock, MBA, CMP, DES; Mas Tadesse and Kiki Janssens Fox. The co-founders’ vision was to help women find resources, mentorship, and career guidance/enhancement. They put a board together to help bring this vision to life, and in January 2016, launched enrollment. One year’s membership in the Association for… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is more